4 reasons XFL ratings could hit a bottom this weekend

(Photo by Jayne Kamin-Oncea/Getty Images) The XFL could be going into a rough weekend for ratings. Viewership has dropped consistently from the first week to the third week and now things may go haywire. The good news is that at least the Saturday …

(Photo by Jayne Kamin-Oncea/Getty Images)

The XFL could be going into a rough weekend for ratings. Viewership has dropped consistently from the first week to the third week and now things may go haywire. The good news is that at least the Saturday games are on broadcast television, but a confluence of factors could lead to some bad numbers.

Momentum

An object in motion tends to stay in motion. The motion of these ratings isn’t a good sign for the XFL. They are down over 50 percent from Week 1 to Week 3. We don’t know what bottom is so we can’t say things will be fine. Ratings could drop like the stock market looking for support.

We probably won’t know where the bottom is this week because it’s particularly difficult for some other reasons.

XFL Ratings dip again, but is it cause for concern?

XFL Week 3 ratings dropped from Week 2 ratings which dropped from Week 1 ratings. Where is the bottom?

When the AAF had great ratings for its first week, a lot of people overreacted to the news and said a new era of extra football had begun. Then the AAF flamed out miserably and was the subject of many a long-form commentary. The XFL had some really strong numbers when it came to viewership in its first week and I am happy to report it seems like we all learned our lesson. Everyone seemed to wait with bated breath to find out what XFL ratings would look like in Week 2 and Week 3. Unfortunately for the XFL, the answer seems to be: not great.

Now, here is the silver lining. The XFL had two games on cable this weekend and ratings are always lower on cable because people either don’t have access to it — mostly by choice, but sometimes by circumstance — so they had to expect that ratings would dip since half the games weren’t on broadcast.

The problem is that they’ve now lost almost half of their Week 1 viewers. The product doesn’t seem to be sticking. There needs to be a bottom, but we don’t know where that bottom is.

The easy answer would be to simply try and get more games on broadcast networks, but it doesn’t work that way. The XFL can’t simply tell television distributors what to do to boost league viewership numbers. They can ask. After all, the XFL is probably still doing better numbers than traditional shows, but that doesn’t mean their TV partners will comply. Cable channels need their schedules filled as well and the XFL is the perfect filler.

The real issue is that the XFL may be in a battle with perception. The more ratings drop, the more it looks like the league is struggling. The more it looks like the league is struggling, the less likely fans will be willing to invest their time and effort into finding games and watching them all the way through. That leads to even lower ratings. It’s a circular self-fulfilling prophecy. By the way, the XFL has seven more weeks in its season. There has to be a bottom, but we just don’t know where it is yet.

The good news is that if the league can hold on and get to the playoffs, people will watch — if for novelty reasons only. Once the league lasts a year, it can start to gain more traction and viewers will feel more comfortable investing that time, effort, and hopefully money. It could be a bumpy seven weeks, but the goal should be to hold out for as long as possible. That all depends on how much money the league plans to use in the process of staying alive.

DAZN among suitors interested in buying Top Rank

Bob Arum, the founder and CEO of Top Rank, is serious about selling his company to the highest bidder. Potential suitors include DAZN.

Bob Arum, the founder and CEO of Top Rank, is listening to offers from those interested in buying his storied company. And potential suitors have lined up around the block.

Arum, 88, told Business Insider recently that he has had discussions with at least three entities about selling his promotional firm: Endeavor, Liberty Global and DAZN.

“Endeavor, here we are,” Arum said. “We’re talking to Endeavor. We’re talking to Liberty Global. We’re talking to DAZN. I met with [DAZN owner] Leonard Blavatnik last week. We’ll see. Maybe we don’t sell.”

DAZN, of course, is the sports streaming platform best known in boxing circles for showcasing stars Canelo Alvarez, Gennadiy Golovkin and Anthony Joshua, among others.

Endeavor is one of the premier talent agencies in the world. In addition to representing stars from across the entertainment spectrum, the company owns the Mixed Martial Arts behemoth UFC, which it bought for $4.025 billion.

And Liberty Global is a telecommunications giant that owns the British cable company Virgin Media.

Arum envisions remaining with the company even after a sale, as Dana White did with UFC. “Anything is for sale if I can stay alive in the business,” Arum said.

Founded in 1973, Top Rank has promoted some of the greatest fighters in the sport, such as Muhammad Ali, Sugar Ray Leonard, George Foreman, Oscar De La Hoya and Manny Pacquiao. The company currently promotes elite talents Vasiliy Lomachenko, Terence Crawford, Naoya Inoue and Tyson Fury, who faces Deontay Wilder on pay-per-view in a highly anticipated rematch Saturday in Las Vegas.

Included in the potential sale would be fighters under contract with Top Rank, mortgage-free Las Vegas real estate and a film library of more than 10,000 Top Rank-promoted fights.

It’s not clear what Top Rank is worth. According to Business Insider, Arum said that his company represents the “biggest combat sports asset” in the market since the UFC sale.

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The Boxing Junkie Analysis: Deontay Wilder vs. Tyson Fury II

Boxing Junkie’s stalwart analyst Sean Nam breaks down the Deontay Wilder vs. Tyson Fury rematch.

The hype is nearly over. Let the fight begin.

The rematch between heavyweight titleholder Deontay Wilder and Tyson Fury will take place Saturday night at the MGM Grand Garden Arena in Las Vegas.

At stake is Wilder’s WBC trinket and a real claim for the winner to be regarded as the top fighter in the division. Anthony Joshua, long the lodestar of the division, will be the odd man out. At least for one night.

With Super Bowl-level promotion backing the event, a joint pay-per-view exercise between rivals Top Rank/ESPN and Premier Boxing Champions/Fox will test whether there is any legitimacy to boxing’s current financial upswing.

And the fight itself? It’s an intriguing head scratcher. Fury on points? Or Wilder by violent KO? A draw, the outcome in the first bout, is highly unlikely. That’s the only safe bet going into this rematch.

Week 2 XFL ratings dip but numbers are comparatively strong

It’s not always bad news when ratings dip. It’s not good news, but it’s not bad news. That’s what the XFL should be telling themselves. In the “no duh” of breaking news, the XFL lost viewers from last week, but it’s not so black and white. The – …

It’s not always bad news when ratings dip. It’s not good news, but it’s not bad news. That’s what the XFL should be telling themselves. In the “no duh” of breaking news, the XFL lost viewers from last week, but it’s not so black and white.

The — second really since the first iteration was years ago — inaugural Saturday of the XFL garnered almost 1.2 million fewer viewers than the first weekend of the second launch of the XFL — 3.3 million in Week 1 versus 2.12 in Week 2. There wasn’t as large of a dip on Sunday where Week 1 had 2.5 million viewers but only averaged 2.39 million viewers on ABC in Week 2. It’s important to point out that Week 1 was on ESPN and Week 2 was on ABC. If Week 2 was on ESPN, we probably would see a similar ratio drop closer to the Saturday numbers.

Now, here’s the real bright side: those numbers aren’t bad comparably. Sure, it’s not the NFL, but those numbers outrate a lot of marquee NBA games this season. They didn’t outrate the All-Star game, but it did get more viewers than big games that have happened this year. Everything needs to be judged comparably because nothing will ever hit the NFL. The fact that the XFL — with its weak quarterback play and general low scores — have outrated other professional sports options is a win.

Now, it’s time for the coaches to buy in on some of the excitement we were promised. It’s impossible to tell coaches what to do, but the XFL has been boring. There need to be double forward passes. Teams need to go for a three-point conversion. Run the option. Do something, anything to make it not just regular football with less talented players. That’s how the XFL sticks. Otherwise, we could see ratings dip a lot more until the playoffs hit.

Caleb Plant stops Vincent Feigenbutz in 10th-round of hometown debut

Caleb Plant made short work of Vincent Feigenbtuz stopping the German – in style – in front of his hometown crowd of Nashville.

Nashville has a new act in town.

In a rousing hometown debut at the Bridgestone Arena, super middleweight titleholder Caleb Plant ran roughshod over unknown German Vincent Feigenbutz, peppering his hapless foe all night with a barrage of creative combinations en route to a dominant 10th-round stoppage.

Referee Malik Waleed waved the bout off at the 2:23 mark.

A mismatch through and through, the fight, scheduled for 12 rounds, nevertheless attracted a strong turnout in a city not known for its boxing. If Saturday night was any indication, that could soon change. This was Plant’s second straight successful title defense after winning the IBF belt in a points win over Jose Uzcategui in 2019.

“I could have gone all night,” Plant said. “I felt great. I was relaxed, sharp. I told you I was going to stop this fight before the 12th round.”

Working behind an educated left hand, Plant (20-0, 12 KOs), who now lives and trains in Las Vegas, picked apart Feigenbutz (31-3, 28 KOs) with surgical precision, at times landing four-to-eight unanswered punches. And they were a beauty in their variety: uppercuts, hooks,  straight rights and hard lefts to the body. It was a masterclass from a fighter who was largely obscure a couple of years ago.

Feigenbutz, who did not have an amateur career, made a rare spirited effort in Round 6, rushing at Plant with a barrage of punches, few of which landed. At the end of the salvo, Plant shook his head and blew a kiss, much to the crowd’s delight. That pretty much summed up the night. One could say Feigenbutz flashed something of an iron chin in withstanding the punishment, but he showed little else.

The fight slowed down briefly in the second half, but Plant picked up the pace in Round 9, bamboozling Feigenbutz with a long combination to start the round. The finishing touches came in Round 10, when Plant showered Feigenbutz with yet another series of unanswered punches, prompting referee Waleed to stop the bout.

Postfight, Plant made it clear he has his eyes set on facing fellow titleholder David Benavidez next.

“Everybody knows I want that unification bout with David Benavidez,” Plant said. “Everybody knows who the best 168-pounder is. If you want it, you have to come see me. I’ve been asking for his fight forever, I’m tired of waiting.”

Abel Ramos shocks Bryant Perrella with controversial 10th-round stoppage

On the Caleb Plant-Vincen Feigenbutz undercard, Abel Ramos authored a stunning knockout of Bryant Perrella after trailing early.

Once again, boxing lives up to its reputation as the so-called Theater of the Unexpected.

It looked like welterweight Bryant Perrella was well on his way to a relatively breezy 10-round decision on the Caleb Plant-Vincent Feigenbutz card at the Bridgestone Arena in Nashville. But with 20-odd seconds left in the final round, Abel Ramos, a virtual punching bag for most of the fight, landed a booming uppercut that decked Perrella. Perrella went down again from a right hand. In a pivotal sequence, referee Jack Reiss asked Perrella to walk to his left, saw that he stumbled, and decided to wave off the bout. Ramos howled in joy. There was one second left in the round.

The stoppage brought to mind the controversial ending to the 1990 junior welterweight title bout between Meldrick Taylor and Julio Cesar Chavez, in which Taylor had largely outboxed Chavez, before succumbing to a knockdown in the final round. With a few seconds left, referee Richard Steele made the fateful decision to stop the bout.

Both Perrella and Ramos were cognizant of this piece of boxing history.

“I saw the Julius Ceasr Chavez-Meldrick Taylor fight over and over again, but I never thought I would be in a similar fight,” Ramos said.

“That was like Meldrick Taylor and Chavez,” Perrella said.

The southpaw Perrella (17-3, 14 KOs)boxed intelligently off the backfoot, pumping his jab and mixing in left hands to the body and head. For his part, Ramos (26-3-2, 20 KOs) tried to wade in and make it a brawl on the inside, but had little luck connecting on consequential shots. Instead, it was Perrella who not only threw more punches, but he landed the harder shots as well.

In Round 4, Perrella momentarily rocked Ramos with a hard straight left. He also noticeably hurt Ramos in Round 9 with a body shot.

Perrella had a decent Round 5, but it turned out to be an anomaly. Perrella quickly got back on track, picking apart Ramos with uppercuts and hooks, while continually circling to his right.

It appeared to be Perrella’s bout to lose, until Ramos stormed back in the final twenty seconds of Round 10, scoring two knockdowns and the eventual stoppage.

The official time of stoppage was 2-59 of Round 10.

Asked if he thought Reiss was wrong to wave off the bout, Perrella took the high road, saying “I don’t know, I don’t want to take anything away from my opponent. I was rocked.”

Perrella’s trainer was less cordial, and perhaps, rightfully so.

“Why would you stop the fight with one second left?” he said.

A rematch, one figures, should be in order.

Also on the undercard, the night was set for Nashville native Austin Dulay to impress the hometown crowd, but Diego Magdaleno made sure to play spoiler. After a slow start the veteran Magdaleno took control, outworking the younger Dulay with a dedicated attack to the body en route to a 10-round unanimous decision.

Scores were 97-91, 96-92, 96-92, all in favor of Magdaleno.

Dulay (13-2, 10 KOs) came out sharp, tagging the slower Magdaleno with jabs and straight lefts. But the tide began to turn in Round 3, as Magdaleno (32-3, 13 KOs) began to settle down and land combinations, especially to the body. Some punches strayed low, one of which resulted in a point deduction in Round 7. But it was Magdaleno’s round anyway, as he came back to drop Magdaleno, this time with a clean shot to the body.

 

Jean Pascal and Badou Jack agree to rematch in May

Jean Pascal and Badou Jack have agreed to terms to face each other in a rematch later this spring. Pascal won the first bout in December.

Jean Pascal and Badou Jack are running it back up.

The light heavyweight contenders went tit for tat for 12 rounds on the Dec. 28 Gervonta Davis-Yuriorkis Gamboa card before Pascal prevailed narrowly – and a tad controversially – on the scorecards. Now, they are headed toward a rematch after both parties agreed to terms, according to BoxingScene.

The fight could take place on three possible dates, May 9 or 23 on FOX, or May 16 on Showtime, the website reported. Al Haymon has output deals with both Showtime and Fox to showcase his Premier Boxing Champions cards.

The card could also feature a light heavyweight bout between Sullivan Barrera and Marcus Browne, who fought Jack and Pascal last year. Browne beat Jack but suffered three knockdowns en route to a technical-decision loss to Pascal.

Pascal-Jack stands to reprise what was one of the more entertaining fights in the latter half of 2019. Pascal controlled the early rounds, scoring a knockdown in Round 4, before Jack (22-3-3, 13 KOs) began to take control in the second half of the fight. He put Pascal on the canvas in the final round. Two of the judges scored it 114-112 for Pascal, while the third had it 114-112 for Jack.

Pascal has resurrected his career after flirting with retirement. Aside from a one-sided loss by decision to titleholder Dmitry Bivol, Pascal has looked sharp. He is 4-1 in his last five fights.

Number of eyes on Wilder-Fury II Super Bowl promos astronomical

An estimated 103.5 million people saw the Deontay Wilder-Tyson Fury II Super Bowl promo at 8:02 p.m. ET.

A Fox spokesperson provided specifics on the number of  people who saw the Deontay Wilder-Tyson Fury II promos during the Super Bowl LIV telecast last Sunday.

And they’re eye-popping.

Here is the estimated viewership for each spot – including Wilder’s appearance on the pre-game show – that was aired just before and during the game (all times ET):

12:56 p.m. – 3.1 million viewers
1:50 p.m. – 4.9 million
3:10 p.m. – 9.3 million
3:45 p.m. – 9.6 million
4:45 p.m. – 16.6 million
5:50 p.m. – 33.4 million
6:10 p.m. – 49.6 million
8:02 p.m. – 103.5 million
8:37 p.m. 101.0 million

To put that in perspective, consider:

  • According to Fox, the total number of viewers of boxing shows for 2019 was 35.7 million.
  • The promos generated 331million impressions throughout the day. The U.S. population is 332,639,102, according to the CIA’s The World Factbook.
  • The 8:02 p.m. figure – 103.5 million – is roughly four times higher than the average audience figure (26.5 million) for the Fox-televised Mike Tyson-Buster Mathis fight in 1995.

According to Fox, 148.5 million people watched at least part of the Super Bowl. The Kansas City Chiefs defeated the San Francisco 49ers 31-20.

The Wilder-Fox fight will take place Feb. 22 at the MGM Grand in Las Vegas on Fox/ESPN pay-per-view.

Good, bad, worse: Wilder-Fury was one winner on Super Bowl Sunday

Good, bad, worse: Wilder-Fury was one winner on Super Bowl Sunday

The ads promoting Deontay Wilder vs. Tyson Fury II during the Super Bowl should translate to big money for those with a stake in the fight.

GOOD

A billion or so people watch the Super Bowl worldwide each year, according to most estimates. And more than 100 million Americans tune into the game.

That’s why I’m going to guess that the television spots promoting the Deontay Wilder-Tyson Fury rematch during the big game were the most-watched boxing ads in the history of the sport.

Of course, that can only be good for the event and boxing.

I don’t think it’s possible to determine the number of pay-per-view buys that will have been generated as a result of the TV spots but it’s fun to speculate and play with the numbers.

Imagine that the ads piqued the interest of only 5 percent of those who saw them. In the U.S. that would be 5 million people if we assume 100 million were tuned in. Those people, who otherwise might not have been interested in or aware of the fight, might now research it or at least pay more attention to the hype surrounding it.

Now let’s say that only 5 percent of those people actually buy the pay-per-view. That’s 250,000 people. Finally, let’s say the promoters will charge a conservative $75. That would be a total of $18,750,000 that those with a stake in the fight might not have made otherwise. And remember: That’s only domestic revenue.

OK, 5 percent of 5 percent might be a bit much. And, yes, many of the 100 million are underage and won’t by the fight. The point is that those ads almost certainly will translate into a lot of money.

One more thing. Fox and ESPN are handling the pay-per-view jointly. The game was on Fox. So, presumably, the ads cost promoters nothing.

 

BAD

Jay Deas, Deontay Wilder’s co-trainer, recently reiterated what I’ve heard many times over the last few decades: If you try too hard for a knockout, it’s not going to happen.

Wilder is a recent convert to that philosophy. He has said repeatedly that one reason he was unable to tag Tyson Fury earlier than he did in their first fight was that he was overly eager to end the fight. Once he calmed down, he put Fury down twice.

Still, many fighters don’t seem to have gotten the memo.

Take middleweight champ Demetrius Andrade in his fight with sadly overmatched Luke Keeler and, to a lesser extent, Yordenis Ugas against Mike Dallas Jr. on Saturday.

Andrade, one of the most gifted boxers in the sport, looked ridiculous hunting for a stoppage the entire fight in Miami. He threw wild, sometimes off-balance punches in an apparent effort to make a statement against a fighter he knew couldn’t hurt him.

He got his knockout in the end, finally putting the brave Keeler away in the ninth round. I believe he could’ve finished the job sooner – and looked a lot better – by sticking to his style but taking a few more risks than he normally would.

And what statement did he make? That’s not a rhetorical question. I really want to know.

Ugas wasn’t seeking to knock out Dallas quite as overtly as Andrade and he did get his stoppage in Biloxi, Mississippi, but it seemed to me that he too was trying too hard to make some sort of point. Again, I’m not sure what it was.

 

WORSE

Gervonta Davis is only 25. His long term fate has not been determined. And he’s in control of it.

Davis was caught on a video apparently getting physical with the mother of his child at a charity basketball game in Miami on Saturday, according to TMZ. Witnesses told TMZ that the unbeaten lightweight titleholder and the woman – identified as Andretta Smothers by multiple websites – were arguing when the altercation became physical.

The professional fighter appears to grab the woman near her throat and lead her away. He later acknowledged on Instagram that he became aggressive but denied that he struck her: “I never once hit her . . yea I was aggressive and told her come on . . . that’s the mother of my child I would never hurt her other than that happy New Years . . January was trassshhhhh.”

Davis wasn’t arrested but he was charged – and convicted, at least by many – in the court of public opinion.

The common theme among those who reacted to his actions: A man doesn’t put his hands on a woman. I repeat: A … man … doesn’t … put … his … hands … on … a … woman. Not complicated.

This wasn’t the first time Davis has run afoul of the law. He has been arrested several times for violence, once for allegedly punching a childhood friend and twice more for separate fighting instances.

The pattern isn’t good. Davis seems to be taking the first steps toward self-destruction. He’s a tremendous talent – one seemingly headed toward great things – and he has built a huge following, particularly in his hometown of Baltimore.

It can all be gone in an instant. I can’t imagine that’s what he wants. He’s a role model for thousands of kids in his hometown and beyond. I can’t imagine he wants them to emulate his behavior.

Again, it’s not too late for Davis. Bernard Hopkins spent time in prison as a young man and emerged a wonderful person. I hope that’s the path – minus the prison – that Davis takes.

Gervonta Davis appears on video to get physical with mother of his child