Almost one week later, a handful of Super Bowl spots have really pulled away from the pack, with view counts reaching into the astonishing. With the help of AdBlitz, a YouTube exclusive, we’re able to see what ads submitted to USA Today’s Ad Meter have taken Most Viewed honors in the various categories.
Joining in on the award season fun…
Envelopes, please.
Most Viewed in the Comedy category:
Most-viewed of all Ad Meter ads (so far), Amazon’s spot, “Before Alexa,” has been quite the hit. The 60-second ad featuring Ellen and Portia takes a comical look through history, focusing on what people did before the virtual assistant existed.
Most Viewed in the Dramatic category:
Heinz made four different ads in one creative, compacted 30-second spot. The ad, directed by Roman Coppola, has surpassed all the other adds by a few million views.
Most Viewed in the Inspirational category:
Microsoft’s game-changing spot was tops in the ‘Inspirational’ category, sprinting ahead of Budweiser’s “Typical American” by a few million views.
Most Viewed in the Action-Packed category:
This was the closest margin of victory, with the F9 trailer edging out Quibi’s inaugural Super Bowl spot by a million views.
Note: F9 also had the most views in the Teaser category, too.
Most Viewed in the Sentimental category:
“Loretta” was the clear favorite in the ‘Sentimental’ category, and it didn’t leave the door open for any upsets. Google’s heartwarming tale has been one of the most popular ads—it finished third in the Ad Meter rankings—and has reached an impressive number of views.
And thus concludes the show, folks.
Looking for more Super Bowl commercial bliss? Make sure to head over to AdBlitz, a YouTube exclusive!
