Ecco Golf is one of the most popular shoe brands in the golf industry and have released their new autumn and winter lineup.
Ecco Golf has established itself as one of the more popular shoe brands in the golf industry and the company has now released its new autumn and winter lineup, featuring its new Ecco Golf Core collection.
Golf Core is available in three colorways and is a clean style with a contemporary aesthetic. Ecco has prided itself on attention to grip and stability in years past, but this season the company is introducing the next generation of the award-winning Ecco Dynamic Traction System outsole. The new outsole has enlarged traction bars that have been rotated for durability and multi-directional traction.
The Men’s Biom H4 new BOA option comes in black or white colorways to complement the laced version of the shoe. The Women’s Biom H4 shoe is available in three new colorways for this season’s release and comes in the BOA option and an ombre color comes in the laced version of the shoe.
Ecco Golf Biom H4 golf shoe- $200. (Ecco Golf)
Ecco’s new Biom G3 shoe is available in black or white laced colorways for men, as well as black, white or dark shadow in the BOA Fit System. Women can purchase the white option that rounds out the collection.
“Our Autumn/Winter 2021 collection is our strongest to date and provides an option to fit the style and swing of every golfer,” says Jesper Thuen, General Manager, Ecco Golf USA. “We see Ecco Golf Core acting as an invitation to get into golf through a stylish, sneaker-inspired model.”
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This story first appeared in the February issue of Golfweek Magazine.
White shoes with a black saddle. White shoes with a brown saddle. All white. All black. It seemed golf shoes were trapped in an endless cycle of conformity for decades.
Thankfully, those days are over. While there are plenty of golfers who still love to play in classic-looking footwear, the trend is toward athletic-looking golf shoes with bold colors and sporty styles. From posh private clubs to municipal tracks, more and more golfers are wearing shoes that resemble something that might be seen at a 10K race.
That does not mean these shoes are short on golf-specific details. Manufacturers study how golfers put stress on their feet during the swing, looking at various traction elements and how cleats dig into the grass. They are always tinkering with new materials that provide pillow-like cushioning without increasing weight.
But regardless of the style of shoe you prefer, getting footwear that fits properly is key. Walking a course can easily involve strolling four or five miles up and down hills, and even if you ride in a cart, you will walk a lot during your round.
Shoes that are too tight are never comfortable, and footwear that is too big can rob you of traction and potentially lead to blisters. Your shoes should flex under the balls of your feet to ensure both comfort and traction when you walk, yet they need to be rigid enough to keep you locked to the turf so you can maintain your balance off the tee.
Here are several new options that are sure to be popular this spring.
To celebrate the anniversary of Fred Couples wearing the Ecco Street shoes, the company is re-releasing the footwear that changed the game.
Back in 1980, a 20-year-old Fred Couples was in Tucson, Arizona, playing in one of his first PGA Tour events as a pro, when he spotted Johnny Miller on the range.
“I literally flipped out,” Couples said. “He was such a cool guy.”
Couples, the winner of the 1992 Masters, is now 60. For a generation of golfers, Couples played a role similar to Miller as that cool guy. The effortlessly powerful swing, the walk, the casual mannerisms, the hair. Boom Boom is the complete package when it comes to cool, and a decade ago, he unwittingly became a style icon when he wore a pair of Ecco Street golf shoes while playing the 2010 Masters.
To celebrate the 10-year anniversary, Ecco is re-releasing the Golf Street Premiere ($150) and the limited-edition Golf Street 10 ($230).
The story really begins in November 2009, when Couples was living and playing golf in Palm Desert, California. A friend who ran a pro shop that sold a lot of Ecco shoes called Couples and asked if he’d seen the new Street shoes. The former University of Houston star had not, so he got in his car and drove to the shop.
“He showed me the shoes and in a roundabout way, I paid for them,” Couples said. “He wasn’t allowed to give them to me because he didn’t have many pairs and they were so new.”
Ecco Golf Street (Ecco)
Couples started playing golf in them, sockless, which in Palm Springs was easy because the weather was perfect. However, when he brought three pairs of Street shoes (and no cleated footwear) to the Mitsubishi Electric Championship at Hualalai in Hawaii, “all hell broke loose.”
Sure, Couples shot 65-66-64 to finish second that week on the Champions Tour, but all anyone wanted to ask him about were his shoes.
“People started calling them deck shoes, boat shoes, walking shoes,” Couples recalled. “I said, ‘Yeah, basically you can do all that in these shoes.’”
Aside from the casual style, what made the Ecco Street unique back in 2010 was the sole. At that time, golf shoes were cleated. Everyone wore golf shoes with plastic, replaceable spikes except a few pros who continued to wear steel spikes. Spikeless, hybrid-style golf shoes with traction-enhancing elements were more scarce than double eagles at Augusta National. Until a few months later when Couples, still sockless, wore Ecco Street shoes at the 2010 Masters, played in the final group on Sunday alongside Phil Mickelson and finished sixth.
Fred Couples at the 2010 Masters. (Don Emmert/ Getty Images)
At that point, demand skyrocketed. The shoes looked comfortable to wear and Couples had proved that you could compete and play serious golf in the spikeless Street shoes.
The 2020 version of the Street has a leather upper that has been given a water-resistant Hydromax treatment to help repel water. The rubber outsole is covered with small nobs that create over 800 traction angles to enhance traction while you swing.
“It was kind of comical,” Couples said, thinking back to the 2010 Masters. “I was playing pretty well and was in the golf tournament, and all anyone worried about is the shoes that I’m wearing!”
