Cowboys ticket sales crash, NFL to use pre-recorded crowd noise at games

As the Cowboys saw ticket sales marred by technical difficulties, the league has announced a plan to pipe in crowd noise on gamedays.

The Dallas Cowboys are trying to make sure their gamedays look- at least partially- like they’re supposed to. And the league is ensuring that its stadiums will sound somewhat like the NFL on Sundays.

Cowboys owner Jerry Jones has expressed how important it is for his club to “put the show on” in this COVID-stained season. For the ringmaster-in-chief of America’s Team, that unquestionably also means having paying customers in the seats.

While many stadiums across the league have already vowed to play the regular season in front of an empty house, Jones has promised that AT&T Stadium will be open for business on Sundays this fall, to at least a percentage of the venue’s full capacity. Season ticket holders were supposed to get their first chance at claiming seats for Cowboys home games on Thursday.

Like so much of the rest of 2020, it fell apart in short order.

Michael Gehlken of the Dallas Morning News has reported that the online platform used by SeatGeek “experienced issues” shortly after the sales window opened and was subsequently shut down, with ticket sales suspended until further notice.

“In reaction to COVID-19, SeatGeek built a custom ticket-buying experience that keeps fans safe and adheres to local and state safety guidelines around social distancing,” SeatGeek wrote in a statement. “Fan safety is paramount for SeatGeek and the Cowboys. While we are excited to pioneer this new technology, SeatGeek and the Cowboys made the joint decision to pause the on-sale until early next week to offer an improved user experience.

“We look forward to resuming the on-sale and helping as many fans as safely possible attend an event at AT&T Stadium this season.”

The Cowboys sent out an email of their own, just two hours after tickets were supposed to have gone on sale.

“We apologize for the technical difficulties with SeatGeek regarding the Dallas Cowboys single game ticket on-sale this morning and are working through these issues,” the team stated. “Rest assured that you have not missed out on purchasing any games for the on-sale. Once the issue has been resolved and is fully functioning, we will email you when you are able to go back online to purchase. Thank you for your patience, and we apologize for this inconvenience.”

Fans who already own Cowboys season tickets will be allowed to purchase up to six tickets for up to three of the team’s eight home games this regular season. The seats will be grouped into pods around the stadium to ensure proper social distancing on gameday, and ticketholders will not be permitted to re-sell seats within a purchased pod.

It is not clear exactly how many fans will be permitted into AT&T Stadium during games in 2020. Jones has said he will follow state guidelines regarding crowd sizes, but has declined to specify a number prior to the Week 2 home opener. Texas law currently would allow 50% capacity.

But Gehlken also reports that there is some grumbling about ticket prices under the new system.

“On social media,” he writes, “some season-ticket holders complained Thursday about the ticket prices in certain sections. A SeatGeek spokesperson confirmed that four of the stadium’s 14 sections are priced higher than they were in 2019. The other 10 seat sections remained flat.”

AT&T Stadium may be at half-capacity, and other sites fanless, for games this fall, but the NFL’s venues will at least sound like they normally do… mostly. The league will attempt to emulate the gameday experience for the players, coaches, and TV audiences by piping in crowd noise during games.

According to NFL Network’s Tom Pelissero, the league will provide a recording of crowd noise “specific to each team’s stadium that must be played over the PA system,” whether the venue is hosting live fans or not. The league will also monitor the volume level at which the looped noise is played back, to ensure a stadium operator can’t use the sound effects to provide an unfair edge to the home team or unfairly disrupt the visitors during play.

“Per the memo,” notes Jack Baer of Yahoo Sports, “teams will not be allowed to play their crowd noise at a sound greater than 70 decibels, and their total output (think crowd noise while music is playing) cannot exceed 75 decibels. That’s roughly analogous to the noise of a vacuum cleaner and well below the triple-digit readings seen at stadiums of teams like the Seattle Seahawks and Kansas City Chiefs.”

Commissioner Roger Goodell maintained just this week that the league believes there will be no competitive advantage for teams who have live fans in attendance compared to clubs who play in empty stadiums.

The Cowboys’ first home game is set for September 20 as they face the Atlanta Falcons. The team has not yet set a new date for online ticket sales to resume.

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Jerry Jones says Cowboys will play in front of fans at AT&T in 2020

The Cowboys owner believes AT&T Stadium is uniquely designed to accommodate more live fans this year than many other facilities in the NFL.

The list of NFL teams capping or outright cutting fan attendance for 2020 home games is growing by the day. But don’t expect the Dallas Cowboys to put themselves on that list anytime soon. At least, not if team owner Jerry Jones has anything to say about it.

As usual, Jones had plenty to say- about a wide range of topics- during Wednesday’s press conference to open training camp. Clearly, though, one of his main points of emphasis for the reporters assembled via videochat was attendance at AT&T Stadium for the club’s eight upcoming home games.

“The Dallas Cowboys plan on playing all of our football games,” Jones stressed, “and we plan on playing them in front of our fans.”

He said it twice. In the first nine minutes of the press conference. Just so there would be no misunderstanding.

But beyond vowing that there would be fans in the stands, Jones declined to go any further by giving a number or percentage.

“I don’t have an expectation,” Jones said. “As you know, you’re dealing with a little bit of a moving target, and I’m not trying to diminish the moving target aspect of it. But we’re very unique in that we have the suite capacities that we have out there that give us some extra control.”

The NFL has already ordered that, at any stadiums that are open this season, the bottom several rows of seats be tarped off to keep players, coaches, and sideline personnel safely distanced from fans. For AT&T Stadium in Arlington, that mandate almost assuredly includes the field-level suites.

Just this week, the New Orleans Saints became the latest team to announce attendance changes, saying their season opener will be played before an empty Mercedes-Benz Superdome. The team also calls in-person attendance during their next home game in Week 3 “unlikely,” and won’t even commit to allowing fans in for their Week 5 contest.

The Washington Football Team recently declared that there will be no fans at FedEx Field at any point during the 2020 campaign. The Raiders have also closed their new stadium to the public for its inaugural season. The Packers won’t have live fans for at least its first two home games. The Jets and Giants won’t host fans until further notice. Eight other clubs so far are already publicly expecting their stadiums to be at a greatly-reduced capacity; others will surely follow.

But Jones spoke in glowing terms of the building jokingly called JerryWorld, claiming that the structure’s unique architecture will actually help allow for more Cowboys fans on gameday.

“We opened that stadium,” Jones said of AT&T, which made its debut in   2009 as Cowboys Stadium, “and it was pointed out that if you didn’t open the doors at the right time and had the roof open in a certain way, that you had an air current through there that is pretty impressive, if you will. A serious, serious air current … quite a naturally-built airflow that can be very positive relative to protecting and be safe for our fans. That’s not all of it, but when we finish showing our fans what and how and what we can do to make it safe to come to the ballgames, I’m really proud that we’ve got that stadium to work with.”

The Cowboys’ home can indeed transform itself away from a completely-enclosed building, and that added ventilation may, in fact, help comfort fans who are worried about breathing recirculated air for three hours on a Sunday. The league will still require all fans at NFL stadiums to wear face coverings.

But given the stadium’s sheer size, Jones believes it will also be possible for a large number of fans to socially distance quite easily within its walls.

“We have, also, a stadium that has three million square feet in it,” Jones reminded reporters. “And the fans going in the southwest side do not get near the ones going in the northwest side. As a matter of fact, that goes on like that all the way up until a very reasonable close. When you look at a number in the stadium, don’t think that number’s getting together out there. They’re not. It’ll be in pods of possibly five, ten, fifteen different people.”

Jones alluded to a more official attendance policy being issued by the team in the coming days. But he promises that the team will follow federal, state, and local guidelines in determining how many fans will be permitted to see the Cowboys play in person in 2020.

Whatever the number, Jones is optimistic that the Cowboys fans who show will be treated to a great product on the field and a safe environment inside the stadium. But he also acknowledged that some of the responsibility for keeping everyone healthy will fall on the Cowboys faithful.

“We’ll adhere to all protocols,” Jones announced. “And we will adapt them to the uniqueness of our stadium. That’s within the protocol. We have a real unique situation, and I think that we’re going to be able to really have a great experience. I think that our safety precautions that we’re doing won’t be unfamiliar to a lot of people when we look at the general protocol of the country or we look at how you get together numbers of people. We will have our challenges. The people that will be there will be there at their own volition, just as the players that are on this field out here for the Cowboys are here because they have chosen to be here. Our fans will be in the stadium because they have chosen to be there. I’m completely confident that if I’ve ever seen a general population have had information of where the issues are, where the vulnerabilities are, how to conduct yourself, the ‘do-right rule’ relative to the person with you and beside you that you do know or don’t know, I’m confident that we’ve got a very educated situation and that our fans can come and have a safe experience at our stadium.”

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Season opener at Rams is latest Cowboys game to have attendance cut

The Cowboys now have four road games scheduled in 2020 to be played before reduced crowds or empty stadiums.

If there ends up being a 2020 NFL season, America’s Team will play in front of a lot less of America than they’re used to. The Los Angeles Rams announced on Tuesday that their new stadium will see drastically reduced attendance for home games, including their season opener against the Cowboys. And that’s if fans are allowed in the building at all.

SoFi Stadium, newly built with a capacity of 70,000 fans, is expected to cap attendance at 15,000 for any games played this season, and all fans will be required to wear a mask unless actively eating or drinking. The Rams join three other teams on the Cowboys’ away schedule who have already gone public with changes to their attendance policies.

Here’s how the road slate breaks down, game by game, based on what is known currently.

Week 1, Sept. 13: Cowboys at Rams

As noted, the Rams say they will admit no more than 15,000 fans for SoFi Stadium’s first game on Sunday night of opening weekend. The team points out that the first seven rows of stands will be tarped off, and that seating blocks to accommodate between one and ten fans apiece will be set up to promote social distancing, with separation of six feet between blocks.

Week 3, Sept. 27: Cowboys at Seahawks

The Seahawks have not yet made an announcement regarding home games at CenturyLink Field. But as per the CDC, the state of Washington has seen almost 6,000 new cases of COVID-19 in the last seven days. Seattle’s KOMO News reports that the daily case count is currently higher than it was during the spring, which officials then called “the peak.”

Week 7, Oct. 25: Cowboys at Washington

Washington also has not come forward with any changes to attendance policy at FedEx Field. The CDC reports over 11,000 positive cases of the virus in the District of Columbia, or 1,600 positive cases per 100,000 people. That puts D.C. in the highest bracket nationwide for that category. The nation’s capital saw 102 new cases on July 21 alone.

Week 8, Nov. 1: Cowboys at Eagles

City officials in Philadelphia stated last week that the Eagles would be allowed to play their games at Lincoln Financial Field with no fans in the building. The team has not made a statement, though, and the city has declared “that this is a fluid situation, and this policy is under constant review.”

Week 11, Nov. 22: Cowboys at Vikings

Minnesota has given no word on what the game at U.S. Bank Stadium might look like, or if any changes will be needed at all. According to the CDC, Minnesota currently ranks in the bottom half of the US in new cases over the last seven days and total cases per 100,000 people.

Week 13, Dec. 3: Cowboys at Ravens

The Ravens organization was the first NFL club to announce plans for reduced capacity. Dallas will see no more than 14,000 fans when they travel to Baltimore’s M&T Bank Stadium. That’s under one-fifth of the venue’s capacity.

Week 14, Dec. 13: Cowboys at Bengals

There have been no announced alterations as of yet to the attendance policy at Paul Brown Stadium in Cincinnati. Ohio currently sits just outside the top 10 states in reported COVID-19 cases over the last seven days.

Week 17, Jan. 3: Cowboys at Giants

The regular season finale could be played before an empty house. An executive order from Governor Phil Murphy of New Jersey means no fans in the stands at MetLife Stadium “until further notice.”

While the Cowboys have not made an official announcement regarding home game attendance at AT&T Stadium, the most recent guidelines from Texas state governor Greg Abbott- dated July 2– specify that professional sports venues may not exceed 50% capacity. If that figure holds, it would put the Cowboys playing in front of no more than 40,000 fans during each of their eight home games.

The team did, however, share a video via their social media accounts showing an empty AT&T Stadium with the message, “We Will Come Back Louder.” The Cowboys were included with the NBA’s Mavericks, MLB’s Rangers, NHL’s Stars, and other pro teams based in the Metroplex. All shared the video on Tuesday.

It is an admirable show of solidarity with local teams who are already playing under bizarre circumstances. Whether the video is to also be taken as the first hint that the Cowboys and their fans are about to receive similarly disappointing news cutting live attendance at games is unknown.

But two weeks ago, only one NFL club had altered their attendance plan. Now, half of the Cowboys’ road schedule looks to be played before reduced crowds or in completely empty stadiums. The writing is on the wall.

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