The DJ Khaled Air Jordan 5 was one of the more hyped shoes of 2022. Or, at least it felt like it, anyway.
Nike threw plenty of promotion behind the sneakers. And it’s a DJ Khaled collaboration, so it automatically came with the sort of fanfare and excitement you’d see around one of the hottest sneakers of the year.
But when release day came, nobody seemed to show up. The shoes sat on virtual shelves. There were plenty of pairs available for consumers to buy.
A couple of weeks after that, the shoes started popping up in Nike outlets across the country. That doesn’t happen often — especially not with collaborations.
So why did it happen here? We try to figure it out on today’s episode of Special Delivery. Tap in.