Ad Meter – Page 3 – Syndication Server

2024 USA TODAY Ad Meter Marketing School Spotlight: How your class, program can be featured during the Super Bowl commercial ratings

USA TODAY Ad Meter is looking to highlight to the voices of the next generation during Super Bowl 58.

Rating the big game commercials today. Creating the big game commercials tomorrow.

USA TODAY Ad Meter is looking for the voices of the next generation in 2024, the creative talents and marketing maestros in college or university programs. Those who are not only fans of Super Bowl commercials but aspire one day to be part of the creative force behind campaigns that will appear on advertising’s biggest stage.

Since 1989, Ad Meter has been the industry-leading tool for gauging consumers’ opinions on the national block of Super Bowl commercials, with hundreds of thousands of panelists weighing in on the ads over the past 35 years.

Heading into the 36th year, the Ad Meter editorial team wants to take the pop-culture excitement surrounding the ratings and the commercial conversations that escalate the following week and spotlight the marketing students who have a keen interest—and, more so, an interesting opinion—on the big game ads.

The origin of this opportunity began last year, which you can read about here.

This year, we’re looking to expand to other marketing schools/classes/programs around the U.S. collegiate map.

How does it work?

If interested, have your professor or school’s appointed correspondent email Ad Meter Editor Rick Suter (rsuter@gannett.com) about the opportunity.

After the school has been confirmed for participation, each student (18 years or older) will register as an Ad Meter panelist. (Note: 2024 registration has not been opened at this time. Like past years, it will open in January and remain open even during the big game.)
Each registered student will rate the national commercials on the Ad Meter platform during Super Bowl 58, while also making notes of what they like, don’t like, weighing in on what worked, and what missed.
Finally, the class will select their Top 5 and Bottom 5. Those results will be published in an article during the post-Super Bowl rush the following week, along with selected thoughts from the students.
No article would be complete without images of the students, so we welcome that element as well.

Sound fun?

Space is limited, so we hope to hear from you soon!

2024 USA TODAY Ad Meter Marketing School Spotlight: How your class, program can be featured during the Super Bowl commercial ratings

USA TODAY Ad Meter is looking to highlight to the voices of the next generation during Super Bowl 58.

Rating the big game commercials today. Creating the big game commercials tomorrow.

The origin of this opportunity began last year, which you can read about here.

This year, we’re looking to expand to other marketing schools/classes/programs around the U.S. collegiate map.

How does it work?

If interested, have your professor or school’s appointed correspondent email Ad Meter Editor Rick Suter (rsuter@gannett.com) about the opportunity.

After the school has been confirmed for participation, each student (18 years or older) will register as an Ad Meter panelist. (Note: 2024 registration has not been opened at this time. Like past years, it will open in January and remain open even during the big game.)
Each registered student will rate the national commercials on the Ad Meter platform during Super Bowl 58, while also making notes of what they like, don’t like, weighing in on what worked, and what missed.
Finally, the class will select their Top 5 and Bottom 5. Those results will be published in an article during the post-Super Bowl rush the following week, along with selected thoughts from the students.
No article would be complete without images of the students, so we welcome that element as well.

Sound fun?

Space is limited, so we hope to hear from you soon!

2024 USA TODAY Ad Meter Marketing School Spotlight: How your class, program can be featured during the Super Bowl commercial ratings

USA TODAY Ad Meter is looking to highlight to the voices of the next generation during Super Bowl 58.

Rating the big game commercials today. Creating the big game commercials tomorrow.

The origin of this opportunity began last year, which you can read about here.

This year, we’re looking to expand to other marketing schools/classes/programs around the U.S. collegiate map.

How does it work?

If interested, have your professor or school’s appointed correspondent email Ad Meter Editor Rick Suter (rsuter@gannett.com) about the opportunity.

After the school has been confirmed for participation, each student (18 years or older) will register as an Ad Meter panelist. (Note: 2024 registration has not been opened at this time. Like past years, it will open in January and remain open even during the big game.)
Each registered student will rate the national commercials on the Ad Meter platform during Super Bowl 58, while also making notes of what they like, don’t like, weighing in on what worked, and what missed.
Finally, the class will select their Top 5 and Bottom 5. Those results will be published in an article during the post-Super Bowl rush the following week, along with selected thoughts from the students.
No article would be complete without images of the students, so we welcome that element as well.

Sound fun?

Space is limited, so we hope to hear from you soon!

Super Bowl Commercial Rewind: 5 iconic freeze-frames in Ad Meter history

Super Bowl commercial infamy—in less than 30 seconds.

While Super Bowl ads typically run 30 seconds to one minute or even two, it only takes a simple frame for a spot to go from average to a pop-culture conversation — one that lasts well after the big game is over.

Whether it’s a funny punchline or a creative twist, the brands and creative agencies that have found the winning formula to execute such a feat is one of the more impressive achievements in the entertainment cosmos.

It’s a digital-age spin on Mark Twain’s famous quote: “I didn’t have time to write you a short letter, so I wrote you a long one.”

That’s to say… to capture an audience’s attention—some 80-plus million each year—in such a brief time is an underestimated talent. More so when considering the final product is battling trips to the refrigerator, football fandom convos and social media browsing, bathroom breaks, all the general flare of Super Bowl parties.

Register to be a 2023 Ad Meter panelist

USA TODAY Ad Meter 2023 FAQs

Since 1989, when USA TODAY Ad Meter first began, more than a few spots have competed for such rare space in the iconic commercial vault. But out of the thousands of commercials that panelists have rated, only a select group of ads have excelled at creating instant recognition and reactions, where the audience simply needs a freeze-frame glimpse.

These five Super Bowl ads would be on that short list…

5. Pepsi “Pepsi vs. Coke Truck Drivers in Diner” — 1995

What started as a nice moment between a Pepsi delivery truck driver and a Coke delivery truck driver at a diner quickly turned into a scuffle with fisticuffs a flying. It was another hit for Pepsi—literally and metaphorically—and was one of three Pepsi ads in 1995 that placed at the top of the Ad Meter ratings.

Remember the song?

4. Volkswagen “The Force” — 2012

A little Darth Vader stepped into the galactic world of Super Bowl commercials back in 2012 and won the night. Even though his powers didn’t come to full “force” until his dad gave a little behind-the-scenes assist, the boy’s reaction to the Volkswagen starting is television gold —and is still priceless today.

3. Budweiser “Frogs Know Their Beer” — 1995

There have been more than a few classic Budweiser characters throughout Super Bowl commercial history, from the Dalmatians and Clydesdales to the Cooler-Worshipping Crabs. But nothing can hold up to the Budweiser frogs. One look at the 1995 commercial, and chances are, someone will begin the cadence: Bud-Wei…SER!

2. Snickers “You’re Not You When You’re Hungry” — 2010

A football game for the ages took place during the 2010 Super Bowl…and it happened in a commercial break. The Snickers ad featuring the late, great Betty White truly became an instant classic, introducing her to millions of new fans and creating a legendary status in the Super Bowl commercial world.

1. Pepsi “New Can” — 1992

One supermodel. One vending machine. One Pepsi. Two very awestruck boys. Cindy Crawford pulled up to the Halfway Cafe in her Lamborghini and slow-mo strutted to grab a soda back in ’92, creating a lasting image—one that people only need to glance at before they start humming Doris Troy’s “Just One Look.”

Fun fact: The commercial finished second in the Ad Meter ratings that year, just behind Nike’s basketball game between Michael Jordan and Bugs Bunny.

More:

WATCH the latest Super Bowl commercial buzz on YouTube AdBlitz

Enter the KIA Big Game Sweepstakes for a chance to go to Las Vegas in February 2024!

Ben Stiller vs. Steve Martin in Pepsi’s pair of Super Bowl 57 teasers

Ad Meter Time Capsule: NFL’s greatest hits

The best #NFL Super Bowl ads:

The NFL’s biggest stage each year is undoubtedly the Super Bowl.

Fans and advertisers alike look forward to the event each year.

But the league itself has often gotten in on the fun, too. The NFL doesn’t pop in with an advert each Super Bowl, but when their game is being broadcasted, they’ve stayed on the screen during the commercial breaks sporadically throughout the years.

When doing so, the league has really hit their target audience with some fun and fantastic ad work.

Check out some of the NFL’s top hits in recent years, according to Ad Meter’s ratings:

Register to be a 2023 Ad Meter panelist

USA TODAY Ad Meter 2023 FAQs

5 highest-rated car commercials in USA TODAY Ad Meter history

A look under the hood of Super Bowl commercial history

Car brands have always been near the top—if not the top—of the advertising world, a storyboard dotted with creative progressions from Ford’s Model-T to the Age of Electric.

And like many brands, the evolving ingenuity behind auto ads is never on better display than during the NFL’s biggest game, where the latest and greatest in the industry is introduced to the masses with spots that play out like a short film on Super Bowl Sunday.

The best of the best?

That’s a difficult question to answer, and one that creates an interesting trivia tidbit as USA TODAY Ad Meter—which has quite a proverbial garage of great car spots since 1989—celebrates its 35th Anniversary:

Register to be a 2023 Ad Meter panelist

USA TODAY Ad Meter 2023 FAQs

Over the three and half decades of the ratings, there have been three car commercials that have won Ad Meter, but none of those crack the five highest-rated car ads of all time.

That honor belongs to these commercials, all of which just happened to advertise during a remarkably top-tier level of competition. (For example, these would have finished at the No. 1 spot in each year from 2022 to 2016.)

5. Isuzu: “Guy loses playoff tickets” (1994)

Ad Meter Rating: 8.00

1994 Winner: Pepsi’s “A Chimp Experiment Goes Awry”: 9.34

4. Nissan: “Pigeons fly over Nissan” (1997)

Ad Meter Rating: 8.07

1997 Winner: Pepsi’s “Bears Dance to Village People Tune”: 8.22

3. Honda: “Matthew’s day off” (2012)

Ad Meter Rating: 8.11

2012 Winner: Doritos “Dog bribes cat owner”: 8.82

2. Hyundai: “Cheetah” (2012)

Ad Meter Rating: 8.16

2012 Winner: Doritos “Dog bribes cat owner”: 8.82

1. Volkswagen: “The dog strikes back” (2012)

Ad Meter Rating: 8.73

2012 Winner: Doritos “Dog bribes cat owner”: 8.82

More:

Check out the latest Super Bowl commercial buzz on YouTube AdBlitz

Enter the KIA Big Game Sweepstakes for a chance to go to Las Vegas in February 2024!

Foo Fighters’ Dave Grohl is Crown Royal’s Super Bowl 57 frontman in teasers

Michelob ULTRA heads to Bushwood Country Club for Super Bowl 57 teasers

Tony Romo, Serena William, and Brian Cox are teeing it up for Super Bowl 57.

While Molson Coors is getting back into the Big Game commercial scene, Anheuser-Busch isn’t going anywhere. AB InBev is still set to appear on the small screen during the breaks, including a spot with Michelob ULTRA, which has dropped several teasers that unveil the stars of its Super Bowl campaign —one that pays homage to an all-time classic film: “Caddyshack.”

First up (and quite possibly the best of the lineup) is Tony Romo teeing it up as “Carl,” who was played by the great Bill Murray:

And the lackadaisical greenskeeper soon had company on the course when Michelob ULTRA’s dropped a second teaser, this time highlighting some of the esteemed members of the reimagined Bushwood Country Club:

It’s the second consecutive year for Serena Williams and the beer brand making headlines in the Super Bowl ad space. Along with the tennis legend, an impressive cast that featured Peyton Manning and Steve Buscemi, among others, hit the bowling lanes in 2022 for the Michelob ULTRA’s “Superior Bowl’ spot that finished 12th in the Ad Meter ratings.

Register to be a 2023 Ad Meter panelist

USA TODAY Ad Meter 2023: FAQs for panelists, brands and agencies

How this year’s creative plays out still remains to be seen, but as Ricardo Marques, VP of Marketing, Michelob ULTRA, explained, the messaging is clear.

“Michelob ULTRA believes it’s only worth it if you enjoy it and that comes through in our spot. ‘New Members Day’ celebrates how golf is crossing over into mainstream culture and shows Serena and Brian alongside other amazing athletes having fun on their day off. We’re looking forward to debuting the full spot and celebrating with fans everywhere as the beer for the next generation of golf.”

Speaking of those “other amazing athletes”… a few others have also been seen around Bushwood as well.

Canleo Alvarez looks like he has a new gig…

…and Alex Morgan apparently was fitted with Al Czervik’s golf bag.

More:

Check out the latest Super Bowl commercial buzz on YouTube AdBlitz

Enter the KIA Big Game Sweepstakes for a chance to go to Las Vegas in February 2024!

Welcome to USA TODAY Ad Meter 2023

Ad Meter Rewind: 5 comedy gems from 2022

These were the funniest Ad Meter ratings from the Super Bowl in 2022:

Ads during the Super Bowl can pull at your heartstrings, blow your mind, or shed light on something in a whole new way for you.

But let’s be honest, the ones that stick with us for the test of time? The laugh-out-loud comedy bits.

With a new batch ready to hit the small screen during Super Bowl 57, let’s take a quick look back at the top five comedy commercials from the 2022 Super Bowl , according to Ad Meter:

And Super Bowl commercial fans: 2023 Ad Meter registration opens on January 26. Make sure to register to be a panelist so you can have your opinions about this year’s national spots heard.

More:

Welcome to Ad Meter 2023

See the latest buzz at YouTube AdBlitz

Brooks Koepka’s Super Bowl commercials for Michelob Ultra met with mixed reviews

After a T-3 at the Phoenix Open, Koepka was featured in a couple Super Bowl commercials.

Brooks Koepka had a big day on Sunday.

The 31-year-old fired a 2-under 69 to finish T-3 alongside Xander Schauffele and Sahith Theegala at the WM Phoenix Open, then was featured in a pair of Super Bowl commercials for Michelob Ultra just a few hours later.

The first, titled Superior Bowl, featured the four-time major champion as well as actor Steve Buscemi, two-time Super Bowl champion Peyton Manning, NBA All-Star Jimmy Butler, two-time World Cup winner for the U.S. Women’s National Team Alex Morgan, WNBA champion Nneka Ogwumike and one of the greatest tennis players to ever pick up a racket, Serena Williams.

The ad ranks 12th on Ad Meter with an average score of 6.0. Not bad.

Since 1989 the USA Today Super Bowl Ad Meter has served as a live poll for fans to vote on their favorite commercials during the game every year.

The second commercial, titled Caddie, wasn’t met with the same reviews. The spot features Koepka and a caddie talking about what drink to order at the bar and has an average rating of 4.6 in 56th place. Seems like Koepka missed a real opportunity to razz Bryson DeChambeau again and boost his Player Impact Program scores.

[mm-video type=playlist id=01es6rjnsp3c84zkm6 player_id=01evcfxp4q8949fs1e image=https://golfweek.usatoday.com/wp-content/plugins/mm-video/images/playlist-icon.png]

John Lentini wins the Ad Meter 2021 Big Game Sweepstakes

We have a winner!

Ad Meter panelist one day, Big Game Sweepstakes winner the next.

While there will be nearly a year’s worth of wondering and guessing which teams will punch the coveted ticket to Los Angeles for Super Bowl LVI — not to mention who will sing the national anthem, perform during halftime, and, of course, which brands will hit pop-cultural pay dirt with the top commercials — we do know one thing.

John Lentini and his wife, Joanna, will be there to take in the experience. Lentini is the winner of the Big Game Sweepstakes, selected among thousands of panelists who rated the commercials in USA TODAY Ad Meter’s commercial class of 2021.

“You gotta be kidding me …” John paused in perfect, happy disbelief when notified of the news by phone. “That’s incredible!”

In conjunction with USA TODAY Ad Meter, the Pro Football Hall of Fame provides the grand prize winner a travel package to next year’s Super Bowl at SoFi Stadium in Inglewood, California, plus extraordinary access to star-studded events during the week leading up to the big game.

From the Merlin Olsen luncheon, which Cowboys owner Jerry Jones has called “one of the best events during Super Bowl Week,” to the VIP Tailgate Party hosted by Emmitt Smith, it’s a parade of NFL legends and big-name celebrities, complemented with top-shelf food and drinks.

Such a rush of possibilities tempts the imagination, of course. For John, it might be a chance to meet Barry Sanders, one of his favorite Hall of Famers, who transformed the running back position. Joanna, who is a writer and photographer, now has a blank canvas awaiting her creativity.

So which team would John most like to see run out onto the field next year?

“Well,” he sighed, “I’m a Giants fan, so we’ll see. It could be the [Kansas City Chiefs and Tampa Bay Buccaneers], if I had to guess, actually.”

The current hardship of being a Big Blue fan aside, don’t overlook the New York resident’s predictions. John did he pick the Bucs to win this year, based on respect for Tom Brady and “what he’s accomplished.” Plus, his favorite commercials — Jeep’s “The Middle,” Tide’s “The Jason Alexander Hoodie,” and Doritos’ “Flat Matthew” — all landed in the top 15 of this year’s commercial class.

Beyond the culmination of his fun-filled Ad Meter experience, John’s backstory makes this grand-prize tale even more special. He advocates seizing the day, a carpe diem mentally that has grown from life lessons which have shaped his unique journey — including the unimaginable experience of working on the 80th floor of 2 World Trade Center on Sept. 11, 2001.

It was from that challenging moment that he decided to travel and see the world, including living abroad.

In the decades since that harrowing day, he’s championed younger generations to persevere through adversity and life’s roadblocks. To get out and see it all.

As he eloquently wrote to his high school’s Class of 2020: Travel is another one of life’s truly great teachers.

So with that in mind, John and Joanna — congratulations, and enjoy the Big Game Sweepstakes learning experience in 2022!