Tag: 7uice foundation

Community, energy, and style: The history behind Jaylen Brown and 7uice Brand’s new boney Vanson jackets

EXCLUSIVE: Jaylen Brown, 7uice Brand seek to disrupt and endure with a new line of Vanson leather jackets made in Fall River, MA.

Boston Celtics star Jaylen Brown isn’t satisfied with the status quo. Since joining the NBA in 2016, the Georgia native has challenged what has come to expected from a superstar athlete, especially in his pursuits away from the basketball court. This is why Brown demands more of our education system. It’s why he seeks to systematically tackle income inequality in Boston. And it’s why he and his apparel brand 7uice plan to disrupt the conventional with their latest product launch.

Starting on January 5 of this year, Brown and his team will release a new line of leather jackets, available on the 7uice website. It’s a project steeped in history and aimed at bucking the pitfalls of mass consumerism. The jackets themselves are made specifically by artisan craftspeople at Vanson Leather in Fall River, Massachusetts, and are meant to celebrate the region’s heritage of quality and craft.

The design, meanwhile, has its origins in a rebellious chapter of professional motorcycle racing. Unexpected, right?

PHOTOS: Jaylen Brown mingles with fans as 7uice Brand and Johnny Cupcakes launch new collaboration

PHOTOS: Jaylen Brown mingled with fans and signed autographs as 7uice Brand and Johnny Cupcakes launched a new collaboration this weekend.

When All-NBA forward Jaylen Brown isn’t playing for the Boston Celtics, he usually has some sort of project in the works, and his latest venture is a collaboration between his apparel company 7uice, and the streetwear brand Johnny Cupcakes. Over the weekend, Brown played host to visiting fans to celebrate a new line of shirts.

The line snaked down Newbury Street in Boston’s Back Bay neighborhood as fans queued in the rain to meet Brown and grab some new gear. Brown signed autographs and talked with fans as they rolled through the store, posing for selfies and sharing laughs with visitors to the establishment. Johnny Earle, the man behind Johnny Cupcakes, was also in attendance greeting eager fans and taking photos. Earle and Brown were all smiles as the event came to a close late in the afternoon, marking just the beginning of what is an exciting project.

The partnership of 7uice and Johnny Cupcakes wasn’t the only exciting collaboration that Saturday. Celticswire was able to link up with photographers Ermis Martinez and Aaron James to capture some of the best moments from the event. Many thanks to Martinez and James.

Jaylen Brown, 7uice Brand collaborate with Johnny Cupcakes to offer new merchandise for fans

Jaylen Brown mingled with fans at the launch event for a new collaboration between 7uice brand and Johnny Cupcakes.

Boston Celtics All-NBA wing Jaylen Brown continues to plant deep roots in the city of Boston, this time collaborating with the clothing brand Johnny Cupcakes to create new merchandise for basketball fans and fashionistas alike. On Saturday, Brown hosted an event in the city’s Back Bay neighborhood to celebrate the launch of the new partnership. Brown signed autographs, took pictures, and modeled some of the new shirts for folks who showed up to check it out.

Brown has stayed busy off the court since joining the Celtics in 2017. He’s worked with the Massachusetts Institute of Technology and Harvard University to advance his educational goals and has helped provide opportunities to underserved youth through his 7uice Foundation in Boston and beyond. Through his 7uice apparel brand, meanwhile, Brown has worked to connect to the city’s cultural landscape.

Creative director for 7uice Malclom Durr explained that working with Johnny Cupcakes helps Brown’s mission of doing exactly that.

(Photo by Ermis Martinez/Ermartinezflics)

“I think that collaborations like this can kind of jump-start the work and energy within the community,” Durr said. “And then build on it and spread and spread. It’s all piece by piece coming together.”

Jaylen Brown lands on Forbes Magazine’s first 30 Under 30 for the Boston area

Forbes Magazine recognized Jaylen Brown in identifying the most influential young minds in the Boston area.

For over a decade now, Forbes Magazine has printed an annual list of thirty young adults making a difference in the world. This “30 Under 30” has grown to become a yearly benchmark for the country’s most influential up-and-comers. In 2023, the magazine created its first-ever list specifically for the Greater Boston area. That’s where Boston Celtics superstar forward Jaylen Brown comes in.

Forbes selected the 26-year-old Brown for its “30 Under 30 Local Boston Class,” a nod to all the work and advocacy in the community the All-NBA forward has done since being drafted by the Celtics in 2016.

As the founder of the 7uice Foundation, Brown has sought to elevate minoritized groups in the city of Boston.

Celtics’ Jaylen Brown: ‘Trying to put positive energy back into the community’

Brown recently discussed his mission with his 7uice Foundation on ABC News Live Prime.

Jaylen Brown, two-time NBA All-Star for the Boston Celtics, recently discussed his mission with his 7uice Foundation on ABC News Live Prime.

The foundation aims to provide opportunities for underserved youth in black and brown communities. The foundation focuses on leadership, activism, mental health, wellness, sustainability and environmental health. Brown’s personal experience motivates him to fight for kids with potential but limited opportunities and believes it’s his responsibility to use his platform as an NBA player to make a positive impact on society and the next generation.

To get involved in the program, visit the 7uice Foundation’s website or their social media platforms.

And check out the interview from ABC with Brown in the video embedded above to hear more about the 7uice Foundation from the man himself.

Listen to the “Celtics Lab” podcast on:

Apple Podcasts: https://apple.co/3zBKQY6

Spotify: https://spoti.fi/3GfUPFi

YouTube: https://bit.ly/3F9DvjQ

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Celtics’ Jaylen Brown opens up about rocky start, positives of life in Boston

Boston and Brown have grown closer as they have gotten to know one another, and have found more than a modicum of success together.

The city of Boston and Celtics star wing Jaylen Brown did not exactly get off on the right foot when the team picked up the Cal alumnus third overall in the 2016 NBA draft, the crowd actually booing him when his name was announced. But since then, Boston and Brown have grown closer as they have gotten to know one another, and have found more than a modicum of success together.

Speaking at his second annual 7uice Foundation Gala at the Museum of Fine Arts in Boston, Bally’s Brandon “Scoop B.” Robinson spoke with the Celtics star about how his rough start in the city was transformed by locals reaching out to him, and people doing good work in the community among several other topics.

“Where do I start?” said Brown in response to what he’s learned from being in Boston. “I am learning a lot, man.”

Jaylen Brown, 7uice honor life and legacy of late Terrence Clarke

Jaylen Brown and his lifestyle brand 7uice celebrate the life and memory of Terrance Clarke with a new limited-edition shirt.

Boston Celtics wing Jaylen Brown continues to honor the life and legacy of the late Terrance Clarke, a Dorchester, MA native and basketball phenom who died in 2021 at the age of 19. Brown and his apparel brand 7uice continue to work with Clarke’s friends and family to expand on Clarke’s legacy, this time with a limited edition t-shirt.

Clarke was born in Boston and played basketball growing up in southern New England. In that time and during his lone year at the University of Kentucky, Clarke built a strong friendship with JaylenBrown, one that blossomed into a relationship beyond basketball.

Brown has worked to celebrate Clarke since his passing in April of 2021. For example, when a community center in Roxbury, MA named a court after Clarke, Brown spoke at the event. Now, Brown is further honoring his late friend with a limited-edition Terrance Clarke shirt, released in collaboration with Clarke’s family and foundation.

PHOTOS: Jaylen Brown’s 7uice store grand opening

Several Celtics teammates including Grant Williams, Derrick White, Sam Hauser, and Jayson (and Deuce) Tatum also were in attendance.

Star Boston Celtics wing Jaylen Brown and his 7uice Foundation recently held a grand opening for his 7uice retail outlet in the City of Boston’s seaport this past Saturday, and it was well-attended even before it was supposed to have started, fans queueing around the block well ahead of the listed start time.

Several Celtics teammates including Grant Williams, Derrick White, Sam Hauser, and Jayson (and Deuce) Tatum also happened to be in attendance, talking with fans waiting to see the new 7uice line debuting at the event, which featured several giveaways and a DJ to keep the vibes immaculate.

The Celtics Wire made it out to talk to some of the fans and players who made it out to the event, but for those among us who favor the visual, we also snagged some photos to check out in the gallery below.

Listen to the “Celtics Lab” podcast on:

Apple Podcasts: https://apple.co/3zBKQY6

Spotify: https://spoti.fi/3GfUPFi

Jaylen Brown opens new 7uice store in Boston’s Seaport with plenty of fanfare

Celtics players and fans mingled and celebrated as Jaylen Brown’s 7uice Brand opens new pop-up space in Boston’s Seaport.

Jaylen Brown’s lifestyle brand 7uice has a new home. The former All-Star opened up a new retail space in Boston’s Seaport with a well-attended grand opening this Saturday. Brown joined many of his teammates in welcoming fans, signing autographs, and kicking off a new line of apparel. The store will be open for the next three months.

Those who came to the event early were gifted free merchandise. Everyone who stopped by was welcome to take photos with Brown and to explore some of the new 7uice items. CelticsWire talked to some of the fans in attendance, and asked them why they liked the brand and wanted to come to the event.

Leah from Allston, for example, made it clear she likes how the merchandise looks but added that the ethos of the brand matters to her as well.

“I like that it supports the 7uice Foundation,” Leah said. “It all goes to a good cause. I love supporting Jaylen.”

Brown and his foundation have been working in a wide-range of spaces to try and bring about positive change. That includes efforts like his collaboration with Boston’s Museum of Fine Arts to seeking more sustainable sourcing for his brand’s apparel. Creative director for 7uice Malcom Durr told CelticsWire the event itself was in part designed to bring positive energy to the community.

“It means a lot to see people from all the different sides of the city come together and find that unifying force.” Durr said.

Celtics’ Jaylen Brown announces grand opening event for his 7uice brand boutique

The Boston star plans to highlight a new 7uice collection with free giveaways and a live DJ.

Star Boston Celtics wing Jaylen Brown plans to hold a grand opening for his 7uice brand boutique in the city of Boston’s seaport, which the Georgia native announced in a recent tweet on the NBA’s unofficial social media app on Tuesday.

Set to take place on Saturday, Oct. 15 at the boutique’s 100 Seaport Boulevard address, the event will feature an entirely new collection of gear from 7uice. It will also have limited stock stem players, a raffle prize giveaway, a blk water giveaway, a live disc jockey and free candy for locals attending the event.

Fans of Brown and his 7uice imprint ought to do their best to get to the grand opening as early as possible. Free exclusive gear will be given to the first 100 guests who get to the event.

Listen to the “Celtics Lab” podcast on:

Apple Podcasts: https://apple.co/3zBKQY6

Spotify: https://spoti.fi/3GfUPFi

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