When All-NBA forward Jaylen Brown isn’t playing for the Boston Celtics, he usually has some sort of project in the works, and his latest venture is a collaboration between his apparel company 7uice, and the streetwear brand Johnny Cupcakes. Over the weekend, Brown played host to visiting fans to celebrate a new line of shirts.
The line snaked down Newbury Street in Boston’s Back Bay neighborhood as fans queued in the rain to meet Brown and grab some new gear. Brown signed autographs and talked with fans as they rolled through the store, posing for selfies and sharing laughs with visitors to the establishment. Johnny Earle, the man behind Johnny Cupcakes, was also in attendance greeting eager fans and taking photos. Earle and Brown were all smiles as the event came to a close late in the afternoon, marking just the beginning of what is an exciting project.
The partnership of 7uice and Johnny Cupcakes wasn’t the only exciting collaboration that Saturday. Celticswire was able to link up with photographers Ermis Martinez and Aaron James to capture some of the best moments from the event. Many thanks to Martinez and James.