Google has been a significant player in the Super Bowl commercial game lately, coming off a top 10, top 20, and a third-place finish in recent USA TODAY Ad Meter ratings.
The brand’s tech advancements complement its progressive thoughts, and when it comes to sending that message to consumers? Google’s creative direction always seems to capture the audience’s attention — a difficult feat that the company achieves with varying genres: Funny. Sad. Thought-provoking.
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This year’s direction, however, went back to an all-time classic twist: the record scratch/one-eighty.
Are commercial fans noticing? Yes. Yes, they are.
What starts as a pull at the heartstrings as “Unchained Melody” softly coaxes the viewer into thoughts of Patrick Swayze ghost-lifting a penny to Demi Moore, quickly hits the brakes— WIRP!
Cue Missy Elliott’s “We Run This,” and away we go, off to the land of erasing those background snafus in the camera photos we love the most. And not just us—Amy Schumer, Doja Cat and Giannis Antetokounmpo, too!
In the time-crunched land of Super Bowl ads, pulling a one-eighty in a spot is not easy. There’s not enough runway to take off… to make it work till the end.
This one works.
So, Google: it’s time to take center stage at the Watch Party with YouTube AdBlitz.
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