“He’s focused. He’s having fun. I wouldn’t be surprised if he’s a dark horse for the Heisman.”
It’s been a running joke throughout the long college career for Oregon Ducks quarterback Bo Nix. After the electric start to his career as a freshman for the Auburn Tigers, Nix struggled to get back to the peak of his game until coming to Eugene a year ago and thriving under the tutelage of Kenny Dillingham.
Now, entering his final year of college ball, the hype has never been bigger for Nix. A Heisman Trophy campaign has been kicked off and his going strong early on.
To help ignite the buzz, the Ducks took a play from the old playbook and put up a massive “BODACIOUS” billboard in downtown New York City to start spreading the word about Bo. It started to go up on Tuesday and was completed on Wednesday.
As you would expect, the reaction to the billboard on social media was quite entertaining.