If there are any fans of the Boston Celtics who also have love for General Electric, we have some bad news for you — the “GE” logo patch is going away in favor of a new arrival.
Thankfully, we don’t expect too many General Electric stans exist to get upset by this change, which the Celtics announced in a press release this Tuesday afternoon.
G.E. will be replaced with longtime design partner Vistaprint, whose logo will sit on the same left shoulder piece of real estate the previous patch was located.
“Today, Vistaprint, the marketing and design partner to millions of small businesses,” begins the press release, which notes the partnership will be for several years, with Vistaprint to be “the Exclusive Marketing and Design Partner of the Boston Celtics.”
We are excited to announce a wide-ranging, multi-year partnership with @Vistaprint. The collaboration will highlight Boston and New England-based small businesses and feature Vistaprint on Celtics jerseys beginning with the 2020-21 season.
Learn more at https://t.co/GeEcgE916X pic.twitter.com/tMCgUhKgN1
— Boston Celtics (@celtics) November 17, 2020
“As a company with deep roots in the Boston area, we are thrilled to announce this partnership with our hometown team, the Boston Celtics,” said Vistaprint Chief Marketing Officer Ricky Engelberg in the release.
“Even more so, we’re proud to join up with the Celtics to shine a spotlight on the important role small businesses play here in our community and across the country. Though our partnership with the Celtics is just beginning, Vistaprint’s partnership with small businesses has been in place for more than 20 years. We are excited to use this new platform to help enhance that 20-year commitment in a way that we’ve never done before.”
“This work has never been more important as small business owners face economic hardship brought on by the pandemic,” they added.
The partnership will provide “resources for local small businesses, including financial assistance, educational resources, and marketing and design services” as the partnership seeks to give back to the hard-hit local community.
Moreover, the patch will not only be on Celtics jerseys but also the Maine Red Claws and CTLX Gaming Esport franchise owned by Boston.
And for those wondering, the patch is also pleasantly unobtrusive as the last one was.
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