Commercials – Syndication Server

Ad Meter rewind: 5 funniest spots of 2019

Super Bowl Sunday will be here before you know it, which means all the Super Bowl commercials are on the way, too. The good, the bad, the funny, the unexpected, and everything in between and beyond! As USA Today gets ready for the 32nd AD Meter …

Super Bowl Sunday will be here before you know it, which means all the Super Bowl commercials are on the way, too. The good, the bad, the funny, the unexpected, and everything in between and beyond!

As USA Today gets ready for the 32nd AD Meter competition—the most prominent tracker of public opinion on Super Bowl ads—we wanted to get back into the Super Bowl commercial energy flow! And what better to way to get ready for this year’s spots than by looking back at some of the previous best.

First up: The 5 Funniest of 2019!

(Plenty more ahead, too. Plus, when you’re finished with this nostalgic recharge, head over to AdBlitz, a YouTube exclusive, for some more Super Bowl Commercial bliss!)

1. NFL, “The 100-Year Game”

The NFL got a head start on the league’s 100th anniversary with a simple ‘black tie” ceremony that featured some the past and present greats. Things turned quickly, though, when Marshawn Lynch caused a frenzy-inducing fumble!

2. Amazon Alexa, “Not Everything Makes the Cut”

Forrest Whitaker has issues listening to a podcast that’s playing on his electric toothbrush. Harrison Ford isn’t happy with his dog’s purchasing habits (from the ease of its collar). And, is it a hot tub, or a fountain in Vegas? Amazon’s 2019 Alexa ad showed that some location ideas for the virtual assistant aren’t all winners—while also providing one of the highest-rated spots of the year!

3. TurboTax, “RoboChild” ( AdBlitz favorite!)

A.I. went awry in TurboTax’s 2019 Super Bowl commercial, when the online company’s introduction of its ‘live” version, with real-life CPAs on demand, took an artificial twist and turned into comedic reality. The spot was quite a hit on YouTube’s AdBlitz, too (you check it out here).

4. Hyundai, “The Elevator”

Going down? It was one of Ad Meter’s overall best in 2019, and one of the funniest! Jason Bateman is an elevator liftman, taking people to some less-than-thrilling stops. It was a hilarious ride down, though, all the way to the bottom floor: car sales.

5. bubly, “Michael Bublé vs bubly”

It was 30 seconds of bubbly (or is that Bublé?) fun in this 2019 spot for the sparkling water company, bubly!

Super Bowl Silver: Best of Ad Meter commercials over 25 years

While you might not remember the winner (or loser) from every Super Bowl of the past 25 years, chances are, you can recall a few of the commercials. From a financially savvy baby explaining how he trades online to a dog named Weego to a red M&M named Danny DeVito, the past two and half decades have provided some of the best spots ever—the pop culture champs of Super Bowl Sunday.

As USA Today kicks off the 32nd Ad Meter competition—with registration to become a panelist beginning January 15—we wanted to get ready for 2020’s Super Bowl commercial fun by hitting the rewind button and looking back at the best of the best of the past 25 years.

So sit back and enjoy, as we count down the 100 best!

1. Snickers: “Betty White Football” (Super Bowl XLIV, 2010)

If your pickup football team in 2010 seemed like it wasn’t going anywhere, mainly because a few players had the hunger-induced inner-mojo of Betty White and Abe Vigoda…well, why wait? Get them a Snickers!

2. Doritos: “Dog Bribes Cat Owner” (Super Bowl XLVI, 2012)

More like “Dog” Corleone, this particular man’s best friend uses a little Doritos bribe to make sure the human doesn’t let the cat out of the bag.

3. Snickers: “The Brady Bunch” (Super Bowl XLIX, 2015)

Marsha, Marsha, Marsh—er, Danny Trejo! At least, that’s what happens when she gets hungry in this 2015 Snickers ad.

4. Budweiser: “Dalmatian Trains Clydesdale” Super Bowl XLII, 2008)

Rocky Balboa? Nope. That’s Hank, a Clydesdale that didn’t make the cut to be on the Budweiser Sleigh Team, and his trainer, a no-quit Dalmatian that would’ve made Burgess Meredith blush with envy. The two em”bark” on a training regimen (to the Rocky theme, of course) and overcome doubt on the way to better results a year later.

5. Bud Light: “Rescue Dog Retrieves Beer” (Super Bowl XLVI, 2012)

Who’s a good boy? On Super Bowl Sunday 2012, it was Weego! The rescue pooch was a big hit around the Super Bowl party circuit that year, providing yet another fun catchphrase for Anheuser-Busch.

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