16. Amazon: “Alexa Loses Her Voice” (Super Bowl LII, 2018)
Speaking of Alexa—she lost her voice during the 2018 Super Bowl! The popular Amazon device was suffering from a bug, so Jeff Bezos’ team had an idea: use celebrity fill-ins. Chaotically hilarious in their unique deliveries, the ad was one of the more memorable that year.
17. Bud Light: “Pilot Skydiver” (Super Bowl XXXIX, 2005)
Never one to miss out on an opportunity for some unexpected moments, Bud Light landed big-time results with this ad in 2005—hopefully, the pilot landed…softly.
18. NFL: “Touchdown Celebrations to Come” (Super Bowl LII, 2018)
Nobody puts Baby—er, a Giants receiver—in the corner. One of the most popular ads of 2018, the NFL recreated the famous ending dance sequence from Dirty Dancing…using Odell Beckham Jr. and Eli Manning.
19. Planters: “Perfume” (Super Bowl XLII, 2008)
Forget science—she blinded them with peanuts! Planters had guys going nutty over their leading lady in this hilarious spot from 2008.
20. E-Trade: “Baby” (Super Bowl XLII, 2008)
While many of the people watching the Super Bowl back in 2008 might have been a tad skeptical about using E-Trade, the company’s novice spokesperson made it clear that the process wasn’t really that difficult to grasp.