Adidas Golf said that to celebrate golf this summer – both as a rally cry for the game as well as to “represent how golf has offered thousands of people some solace in recent weeks” – the company plans to offer a limited-edition version of its Codechaos shoes.
Dubbed the Codechaos Summer of Golf edition, the mostly white shoe features a multi-colored, tie-dye pattern. The sole also features a multi-colored pattern. The words Summer of Golf are emblazoned on the tongues of the shoes.
The shoes will be made available June 20 at adidas.com and select retailers. The price will be $170.
Adidas said the tie-dye is in keeping with the original intent of the shoes, which was inspired by the 1967 “Summer of Love” in San Francisco, site of this year’s PGA Championship at TPC Harding Park. The PGA Championship has been pushed back from May 14-17 to August 6-9 because of coronavirus concerns.
“When we designed this shoe roughly 18 months ago, we clearly had no idea there would be a global pandemic that would impact all sports including our own,” said Masun Denison, global footwear director for Adidas Golf. “We knew that adding those three words on the tongue would make this shoe special, but those three words mean so much more now that we are actually able to get outdoors and play the game we love.”
Codechaos shoes feature a spikeless sole made from rubber and thermoplastic polyurethane that is covered with traction elements. While some of the traction elements are positioned in waves, the pattern is broken up by several pieces that appear to be scattered in a random pattern in the forefoot.
After studying the way golfers swing and where they put stress on their feet, Adidas designers developed the chaotic-looking system. Called Twistgrip, it provides forefoot traction in every angle by pointing the edges of the traction elements in every direction.
– Golfweek’s David Dusek contributed to this report