The Texas Longhorns and Oklahoma Sooners are heading to the SEC early. Rest assured, there are winners and losers in the move.
Multiple stakeholders stand to gain from the move, not the least of which are Texas and Oklahoma.
The Longhorns and Sooners have already seen a recruiting bump from the move to their new conference. Both teams have put up Top 5 recruiting classes, each of which is their best in a long time. For the Sooners, the 2023 class might be their best class ever assembled.
In addition to improved recruiting, Oklahoma and Texas will have much more appealing home schedules. Needless to say, season tickets are a much easier sell when LSU, Arkansas and A&M come to town than when the Longhorns host the Kansas Jayhawks or Iowa State Cyclones.
Here are a few parties that stand the most to gain or lose by Texas and Oklahoma’s entry into a new league.