When Tiger Woods makes his much-anticipated return to the putting greens at Augusta National Golf Club on Thursday, he won’t be wearing the iconic Nike swoosh logo that he’s donned for so many years. It’s very likely that fans may be wondering: What happened with Nike and Tiger?
Truthfully, the answer is still unclear, but in January, their 27-year partnership came to an end. At the time, Tiger made the announcement via social media, saying that there would be “another chapter.” Weeks later, Woods announced his new lifestyle brand, Sun Day Red, and eventually unveiled it at the Genesis Invitational. The brand name, which is intentionally three words, is a tribute to the “rule of threes” and holds several meanings:
- Sun — Golf is mostly played in the sun
- Day— Golf can be played on any day of the week
- Red — A tribute to his mother’s heritage and his power color
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.
Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci— Tiger Woods (@TigerWoods) February 13, 2024
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