Chrissy Teigen and her husband, John Legend, will introduce Super Bowl viewers to “new luxury” on Sunday night.
Genesis, a brand of luxury vehicles under the Hyundai umbrella, released its first Super Bowl commercial Tuesday night, with Teigen and Legend serving as main characters at a party filled with “old luxury” stereotypes. The 60-second commercial starring the celebrity couple will air in the second quarter.
“We all believed that John and Chrissy best represent the kind of pure honesty and approachability that old luxury never had,” said Innocean USA’s Bob Rayburn, the executive creative director of the agency that created the spot. “Most luxury advertising acts like once your income reaches a certain level, your sense of humor gets surgically removed. As a vibrant young luxury brand, Genesis wanted to take a more humorous approach, John and Chrissy embody that flawlessly.”
Check out the full commercial below.