Bud Light’s “Easy to Summer” campaign has arrived in the NFL with the help of Kansas City Chiefs TE Travis Kelce.
The two-time Super Bowl champion is showing fans just how easy it is to enjoy the simple pleasures of summer, lounging in the perfect lawn chair alongside your buddies in Bud Light’s “Backyard Grunts” advert.
“Bud Light has always been associated with fun and football, two things I love,” Kelce said. “That’s why it was only fitting to work on the brand’s ‘Easy to Summer’ campaign and show off just how fun and easy it is to enjoy summer while relaxing in the backyard with friends.”
Later this July, Kelce will be joined by San Francisco 49ers TE George Kittle and Dallas Cowboys QB Dak Prescott for more summer fun across the brand’s social channels. Fans will even have a chance to win signed memorabilia by Kelce, Kittle, and Prescott as they get ready for the start of the NFL.
“As the official beer sponsor of the NFL and one of the most recognized brands in sports, Bud Light has a long-standing history of showing up for 21+ NFL fans year-round,” said Todd Allen, Bud Light VP of Marketing. “That’s why, this summer, we had to call on some of our NFL friends to show just how “Easy to Summer” it can be when the backyard – and coolers – are full. Whether it’s Travis Kelce lounging in the perfect lawn chair, George Kittle finding his Sunday best or Dak Prescott admiring his expertly mowed lawn, summer is easy to enjoy – especially when there’s a cold Bud Light nearby.”
To follow the latest on Bud Light’s new campaign, all 21+ NFL fans can visit BudLight.com. Be sure to follow all of Bud Light’s social media channels to learn more about how to win signed gear from Kelce.
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