Name, Image and Likeness has changed the college football landscape drastically.
For major brands and programs such as Texas, NIL has seemingly helped the Longhorns sway talented prospects to Austin due to their unlimited resources.
Former five-star quarterback Arch Manning choosing to sign with Texas was a monumental recruiting win for Steve Sarkisian and his staff. Before even taking a meaningful snap in college, the freshman quarterback tops On3 Sports’ NIL valuation rankings for college football players.
Texas wide receiver Xavier Worthy just missed the top 10 as the No. 11 highest NIL valuation in college football, while two newcomers at Colorado skyrocketed up the rankings this offseason.
Here’s a look at the top 10 NIL earners in college football at this time: