Some Super Bowl ads can be funny, while others are sad (hello, Google), while others tend to touch on the dramatic. There were a handful of Super Bowl spots in this year’s Ad Meter rankings that could fall into the latter category, and according to Ad Blitz, a YouTube exclusive, these have been the most-viewed so far:

3. Hulu: Tom Brady’s Big Announcement

Tom Brady’s cryptic tweet that was sent out before the Super Bowl had fans (especially in New England) shook. What did he mean? Was he leaving Boston? What. Was. It?!

It turned out to be a tease for Hulu’s dram-com SB spot—one that had the decorated QB and Ted 2 actor reading directly from a script. So far the ad has been a hit, too, with the view count continuing to rise.

2. GMC: “Quiet Revolution”

GMC introduced its HUMMER EV with a creative spot titled “Quiet Revolution.” And it certainly was quiet, the entire 30 seconds completely void of sound—even LeBron James is silent.

Probably an unanswerable question: How many people have watched this and immediately started fidgeting with the volume control on the device they’re using?

When considering the commercial’s incredible amount of views, it’s safe to assume there have been more than a few…

1. Heinz: “Find the Goodness”

Roman Coppola, the director of the HEINZ ad, explained it best: “To think of a way that four stories can share resemblance, be on the screen together, be cohesive and visually attractive, and be inviting for the viewer to watch, was a fun challenge that gave a very interesting set of parameters to work within,” he explained. “We tried to be creative and also strict about the form, to make the ad best suited for people to see four things at once.”

And it was mission: accomplished. The commercial currently sits at No. 1 most-viewed in the “Dramatic Ads” category on AdBlitz.