The secret to the best Raw in years? WWE let its stars be stars

Trusting its top talent to be true to themselves is paying off big time for WWE right now.

For years and years and years, regular WWE watchers complained about the creative constraints WWE would put on its roster of wrestlers.

The fact that WWE was presenting a PG, family-friendly product was not the sole reason for this either. A lot of it also had to do with the fact that Vince McMahon would oftentimes put creative governors on wrestlers that, simply put, did not allow them to get over.

McMahon couldn’t just let his stars be the stars he so desperately wanted them to be. They all had to do so under his arbitrary rules for how wrestling — or sports entertainment — should be presented. If they didn’t succeed, it was the fault of the wrestler, not the fault of the creatively stifling environment they had to endure.

Fortunately, McMahon is no longer in charge of WWE’s creative vision, and the company’s new regime, led by Chief Content Officer Paul “Triple H” Levesque, has in many ways discarded many of McMahon’s doctrines. That goes from the stories the company is telling to how they are produced.

The results have been overwhelmingly positive. That’s not just me lauding WWE’s creative direction. The proof is in the fact that WWE has sold out a slew of television tapings — something that was unheard of during the end of McMahon’s tenure — and has enjoyed a sizable boost to its overall business.

Which leads me to this past Monday when WWE packed the AllState Arena in Rosemont, Ill. for its most recent episode of Raw, a show that has been hailed as one of WWE’s best in recent memory. 

So what’s WWE’s secret? It’s doing what McMahon seemingly forgot to do for the last decade-plus of tumultuous tenure: let the stars be stars.

On one show, we had CM Punk, Drew McIntyre and Seth Rollins participate in a spicy verbal confrontation that clearly didn’t have the paint-by-numbers scripting of McMahon’s worst days. Instead, we saw three talented wrestlers simply riffing on the microphone.

Only in this environment could we see just how good McIntyre actually is on the microphone. That was never the case under McMahon.

We saw Becky Lynch punch Dominik Mysterio square in the mouth, which only cemented how much of a badass “The Man” is supposed to be.

We saw R-Truth continue to be R-Truth, which honestly is enough for me.

We also saw some fantastic matches, which have always been a staple in WWE. The problem previously was that the story surrounding the great in-ring action rarely matched it.

And of course, we witnessed The Rock beat the brakes off Cody Rhodes during a Chicago downpour while talking all sorts of trash to Rhodes, Rhodes’ mother and to all of the “Cody Crybabies.”

It looked like a scene straight out of an action movie, where the hero is beaten down and left for dead at the end of the second act, only to enact their revenge in the third. We even got to see Rhodes bleed, which has not been a common occurrence on WWE television for multiple decades at this point.

It was, in a word — and I know this gets thrown around a lot these days — cinema.

However, I do have one minor quibble with the final segment, and it’s the fact that Rhodes never really fought back. One of the pillars of being a great babyface is that they never stop fighting. That’s what makes them noble and endearing to fans. I’m not saying Rhodes needed to beat down The Rock for an extended period of time. Only one swing would have sufficed for me, which is better than nothing.

With that said, I’d be willing to put money down on Rhodes getting his revenge on The Rock on next week’s episode of Raw, which will emanate from Brooklyn. The Rock and Roman Reigns are both scheduled to appear, and the running theme during that show has to be that Rhodes is out for blood, no pun intended. I wouldn’t be surprised if WWE is planning to produce one of its best pull-apart brawls in recent memory.

It’s wrestling booking at its most basic level, but it is being executed at its highest. WWE gave people a lot to digest this past Monday and somehow left myself and many others wanting more.

Allowing the wrestlers color outside of the lines, especially when you’re promoting the company’s most important show to date, is what’s really driving WWE’s business to a new level. That does not mean I am calling for the return of the “Attitude Era,” which can stay in the past where it belongs. However, I’m not against a few four-letter words slipping out as long as the network is good with it as well.

At the end of the day, it just makes sense. If you have The Rock at your disposal, well, let him be The Rock. Let him talk all the trash he needs to in order to get his point across. That’s what makes him great. If you have CM Punk at your disposal, give him a live microphone, a bare-bones script, and tell him to fill in the blanks. That’s what makes him great.

Never backing down from a fight is what makes Lynch great. By letting McIntyre be great, we realized that the man cut a heck of a promo and his social media trolling game is top notch.

And allowing the wrestlers to blossom into the stars that they could potentially be is what has made WWE such much fun to watch heading into WrestleMania. It’s been a while since wrestling fans can say that.

That is not to say that the rules and regulations of yesteryear have been completely tossed out of the window. There have been reports of some wrestlers complaining about the fact that they don’t get to play by the same rules as some of the bigger names.

But even if WWE doesn’t allow every wrestler to shout “f–k” and “dips–t” into the microphone every night, the roster has still benefited from this shift in philosophy. We’re seeing just how much right now.

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