The Farmer’s Dog: Inaugural Super Bowl ad might take first in cuteness

The Farmer’s Dog is cutting onions:

The mean, hard-hitting gridiron is going to be interrupted by… the cutest commercial you might ever see during Super Bowl 57.

The Farmer’s Dog, a pet food brand, is making their Big Game debut during the 35th year of the USA TODAY Ad Meter ratings.

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Finding a commercial fan who doesn’t like this one might be challenging.

The ad tugs at the heartstrings, as The Farmer’s Dog uses all of their 60-second spot at Super Bowl 57 to perfectly display the life-long journey between a dog and its owner.

In the advert, the start of the relationship between puppy and child is shown, which progresses through adulthood and has different layers of the relationship.

While we’re only here to tease it, the commercial is a beautiful, loving one featuring man’s best friend.

“This spot is our love letter to dogs,” The Farmer’s Dog co-founder and CEO Jonathan Regev said in a press release. “We adore how special our relationship is with dogs and how much they make our lives better.”

After seeing the advert, few owners would disagree.

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The full-length ad is set to appear in the second quarter during the Big Game.

Take a look.

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