In the advertising world, there will always be campaigns that don’t resonate with the audience. And that scenario is magnified when it’s on the grand stage of the Super Bowl.
Each year, a handful of big game commercials don’t land the way some might have predicted or hoped, for whatever reason—timing, direction, all of it.
Ultimately, the reward is in the risk. And while these five ads didn’t have the Ad Meter ratings impact of others during Super Bowl 57, it’s still worth giving the nod of respect for the creative efforts.
There’s still time to show your favorite ads some love: The 2023 Replay Ratings are live!