It was recently reported that the Texas Longhorns program were the highest valued at over $1 billion. So it should come as no surprise that the school reported record numbers in earnings. According to Brian Davis of the Austin American-Statesman, the school reported a school record of $223.9 million in the 2018-2019 fiscal year.
Powered by Sugar Bowl, Texas generated record $223.9 million in 2018-19 fiscal yearhttps://t.co/T5zjy7QQzi
— Brian Davis (@BDavisAAS) January 25, 2020
During the season the Longhorns saw the team win 10 games including a victory over top ten Georgia in the All-State Sugar Bowl. According to the report men’s basketball and baseball were the only other two sports that provided a net profit but nothing near what the football program brought back to the University. The men’s basketball team took home the NIT championship and the baseball team returned to Omaha for the College World Series for the first time in five years.
In the state of Texas, football is king and it is the same for the Longhorns. Despite the fact that the football team recorded at least four losses every year of the decade they are still viewed as the top program in the state. One could only imagine what that number will look like when the Longhorns are finally able to win the Big 12 again for the first time since beating Nebraska 13-12 in 2009 en route to a National Championship appearance.