On Monday morning, Texas A&M announced the launch of Texas Aggies United, the official name, image, and likeness licensing partner of Aggie Athletics and Texas A&M Sports Properties.
Texas Aggies United will operate independently from Texas A&M University but will work directly with its student-athletes, as well as Texas A&M Sports Properties, to maximize any future name, image, and likeness licensing opportunities.
As part of the agreement, Texas Aggies United will have the ability to use University marks and logos with student-athletes and their respective name, image, and likeness licensing endeavors. As an official partner, it will be able to promote its efforts in-venue at Texas A&M Athletics events, as well as during Texas A&M radio broadcasts and social media channels.
In an official statement, Texas A&M Director of Athletics Ross Bjork echoed his excitement for the future of Texas Aggies United:
“We are excited to welcome Texas Aggies United as the first Name, Image and Likeness partner to become an exclusive and official partner with Texas A&M Athletics. As we continue to create more and more opportunities for all Aggie student-athletes and the Name, Image, and Likeness ecosystem continues to evolve and grow, this collaboration will allow Texas Aggies United to be strategically aligned with Texas A&M Athletics.
“Most importantly Texas Aggies United will be a main gateway to provide even more support for our student-athletes through branding and Name, Image and Likeness opportunities. We are fired up to welcome Texas Aggies United as the official NIL entity of Texas A&M Athletics, and we encourage everyone to join Texas Aggies United today!”
Introducing Texas Aggies United, the official NIL partner of Aggie Athletics and @TexasAMSP.
Learn more: https://t.co/AHPqvSTOtV#GigEm pic.twitter.com/9Bh87tetCm
— Texas A&M Athletics (@12thMan) September 18, 2023
In a joint announcement, it was revealed that TexAgs will provide digital content and administrative support. For further details about Texas Aggies United, fans can visit TexasAggiesUnited.com.
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