Taylor Swift’s Midnights album cover is the new sports meme and it’s wonderful

Midnights has taken over since its release Friday morning.

In case you have been living under a rock, Taylor Swift dropped her newest studio album, Midnights, at midnight (duh) on Friday. To the delight of fans, she revealed seven new tracks in what is now dubbed the Midnights (3am Edition), bringing the total to 20 new perfect songs.

The album cover — which features Swift flicking a lighter and the track titles listed down the side — has become an instant meme. Of course, several sports entities have taken it and made it their own.

It seems particularly popular in the world of college athletics, with everyone from Ole Miss to Kennesaw State to Duke getting on board.