Tag: Titleist

For decades, Las Vegas has been a place where fortunes can be made, and many professional golfers have amassed their fortunes using a Titleist Pro V1 or Pro V1x golf ball. On Monday, as pros arrived at the practice area at TPC Summerlin to prepare for this week’s Shriners Children’s Open, they were greeted by white boxes containing the newest versions of Titleist’s flagship golf balls: the 2025 Pro V1 and Pro V1x.

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While Titleist is keeping details of the new designs under wraps, the seeding process that started Monday is the first sentence in the next chapter of the Pro V1 story – a story that began in research and development offices in Fairhaven, Massachusetts, but truly became a page-turner in Las Vegas.

Pro V1 history

The Pro V1 was introduced in October 2000 at the PGA Tour’s Invensys Classic in Las Vegas, but Titleist had been developing the ball for about five years, trying to blend the short-game spin and control of wound balata-covered balls with the distance of two-piece, solid-core balls.

The Pro V1’s large rubber core, firm mantle layer and soft urethane cover created more distance off the tee, consistency with irons and spin control with wedges for players in prototype testing. At the Invensys Classic that week in 2000, Titleist hoped the seeding process would convince 20 to 25 players to use the ball, and Mac Fritz, then senior vice president of tour promotion, brought 60 dozen golf balls to the tournament.

That turned out to be an underestimation, as 47 players immediately switched to the Pro V1, including tournament winner Billy Andrade and runner-up Phil Mickelson.

The name “Pro V1” was initially just an interim stamp for balls submitted to the USGA for conformance testing – not a permanent name. The ball was made to replace the Titleist Professional (Pro), and the mantle layer was created using veneer (V). The number 1 indicated that it was the first version submitted to the USGA.

In the weeks that followed, the buzz surrounding the Pro V1 grew and demand swelled, prompting Titleist to move the ball’s retail release forward from March 2001 to December 2000.

Within four months of Andrade’s win in Las Vegas, the Pro V1 became the best-selling golf ball in the marketplace – a position it has held ever since.

Hello, Pro V1x

Titleist introduced the first Pro V1x in 2003 as a companion ball to the Pro V1. While the Pro V1 has always been a three-piece ball, the Pro V1x has, from the start, been a four-piece ball with a dual-core design that offers a firmer feel, higher flight and slightly more short-game spin than the Pro V1.

The updated, third-generation Pro V1 was also released in 2003, and Titleist has followed a two-year product cycle for updating both models ever since.

Pro V1: Today’s most-played ball

Six months after Andrade’s victory in Las Vegas, the Pro V1 was the most-played ball at the 2001 Masters, and Retief Goosen used it to win the 2001 U.S. Open.

Since 2001, the Pro V1 has been the most-played ball in every men’s major championship. Last season, 70 percent of the golf balls played on the PGA Tour and 76 percent of the balls played on the LPGA were either a Pro V1 or Pro V1x. Among elite amateurs the percentages are even higher: 84 percent at the U.S. Amateur and U.S. Women’s Amateur, 89 percent at the NCAA Division I Men’s Championship and 92 percent at the NCAA Division I Women’s Championship.

What to expect from the new Pro V1, Pro V1x

While Titleist has not revealed specific details about the 2025 versions of the Pro V1 and Pro V1x, players and fans will be watching the Shriners Open and monitoring social media for any insights into the performance differences experienced by pros in Las Vegas. Historically, each new iteration of the Pro V1 and Pro V1x brings refinements in distance, greenside control and overall feel, rather than radical changes.

For instance, the 2021 models featured a redesigned aerodynamic package, with the Pro V1 carrying a 388-dimple pattern and the Pro V1x featuring a 348-dimple count. Titleist later explained that the new patterns generated more consistency and longer flight. In 2023, Titleist introduced High Gradient Core (Pro V1) and High Gradient Dual Core (Pro V1x) technologies to further reduce spin off the tee while maintaining control in the short game.

When will 2025 Pro V1, Pro V1x be in stores?

If tradition holds, after the new Pro V1 and Pro V1x are seeded on the PGA Tour, they will be made available to the public in January 2025, likely shortly after the PGA Merchandise Show scheduled for Jan. 21-24.