Hypebeast, a global platform that sheds light on trends in contemporary culture and lifestyle, will open its first Hypegolf Clubhouse pop-up store in New York City on May 14.
Hypegolf is striving to grow the game and get a younger audience involved in the sport. This pop-up will be in the heart of SoHo on Mercer Street and was purposefully placed in this modern area because of the surrounding stores. Stadium Goods, Billionaire Boys Club, Palace Skateboards are a few of the neighboring stores who contribute to HypeGolf’s electric mix of streetwear culture.
Hypegolf will house a diverse collection of golf gear from over 20 brands such as Malbon Golf, Metalwood Studio, Bogey Boys and more. After business hours, Hypegolf will offer Hypetalk panel discussions, golf lessons, a Trackman simulator built and provided by Five Iron and other activities.
This Clubhouse invites all interests and curiosities of the sport to explore Hypegolf and all that it has to offer. The store will also feature eccentric photos, angular geometry and natural-embracing material usage to build out a mix of displays and furniture.
In addition to the Clubhouse launch, Hypegolf unveiled an exclusive nine-piece unisex collection. The pieces highlight the growing influence of streetwear, fashion and youth culture that is modernizing the growing sport. The capsule includes T-shirts, polo shirts, golf shorts, bucket hats and more.
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