Michelob ULTRA Pure Gold is looking to change the beer landscape-to a more organic one. A member of the Anheuser-Busch family, Pure Gold is the first national beer brand to be USDA-certified organic and the first to use its 60-second spot during the …
Michelob ULTRA Pure Gold is looking to change the beer landscape—to a more organic one.
A member of the Anheuser-Busch family, Pure Gold is the first national beer brand to be USDA-certified organic and the first to use its 60-second spot during the Super Bowl to help provide a solution for farmers looking to transition to organic farmlands.
According to the numbers, less than one percent of America’s farmland is organic, making the change a considerable overhaul for farmers. Through its “6 For 6-Pack” campaign, Michelob ULTRA Pure Gold is helping make the challenge a group effort: For each six-pack sold, a farmer will be able to transition six square feet of farmland to organic.
“There’s an imbalance between consumer preference for organic products and the amount of organic farmland we currently have in the U.S. to support this need,” said Azania Andrews, Vice President of Marketing, MichelobULTRA. “The future of organic beer relies on more farmers converting to organic; we feel a responsibility to help provide choice and support to those who want to transition, so that together we can help farmers sustain and grow their business and provide consumers the products they want.”
Taking another trip down Ad Meter Memory Lane, we’re turning back the clock to 2013, the last time the San Francisco 49ers played in the Big Game. Super Bowl XLVII-the battle of brothers John and Jim Harbaugh-was a close one, with the Baltimore …
Taking another trip down Ad Meter Memory Lane, we’re turning back the clock to 2013, the last time the San Francisco 49ers played in the Big Game.
Super Bowl XLVII—the battle of brothers John and Jim Harbaugh—was a close one, with the Baltimore Ravens holding off a third-quarter rally by the 49ers to edge out a 34-31 victory. It was the first Super Bowl loss in 49ers history.
From the commercial side of things, a 34-minute blackout in the Superdome allowed for plenty of time to focus on the ads. The cost of a 30-second spot in 2013? Approximately $4 million. That was a record-high buy in at the time. Based on 2020 numbers, though, companies would be saving themselves over a million.
Of those that did take the Super Bowl expense plunge that year, based on Ad Meter rankings, here were five of the best:
Anheuser-Busch: Horse and trainer reunited, 7.76
The top spot in 2013 went to Budweiser’s “Brotherhood,” a feel-good tale between man and horse (Clydesdale, to be exact). It was a three-year journey squeezed perfectly into 60 seconds and scored by Stevie Nicks’ “Landslide.” And the ending? It was hard to find any “nay”sayers when considering that type of cinematic buildup.
Tide: Miracle Stain, 7.75
That looks like Joe Montana! One unique stain on a 49ers jersey captivated people and created a fan frenzy around the sports world in this 2013 Tide ad. Unfortunately, the man’s wife—a Ravens fan—didn’t think it was right to leave the stained shirt lying around, so she washed it. (Looking back, she could say the Ravens won twice that night.)
RAM: Farmers, 7.43
Narrated by the iconic voice of the late Paul Harvey—the longtime ABC broadcaster—Ram Truck’s nod to the American Farmer in 2013 was another epic tale that almost seemed like a short film.
Doritos: Fashionista Dad, 7.27
A bag of Doritos was all it took for this little girl’s dad to change his plans for the day—from football to an all-out princess extravaganza. Even the man’s friends had no problem making the switch once they saw what was being served at the party.
Kia: Spaces Babies, 6.74
While the Super Bowl XLVII crowd wondered when the lights might come back on, the dad in this Kia ad was wondering how he was going to answer his son’s not-so-simple question: Where do babies come from? His response was eloquent, outlandish, and played out in a hilarious inner-thought montage.
The King of Beers turned the cameras during its first teaser, giving a few lucky viewers a powerful (and unexpected) peek at the stars of its Super Bowl LIV spot: themselves. The ad, created by DAVID Miami and directed by Oscar-winning director …
The King of Beers turned the cameras during its first teaser, giving a few lucky viewers a powerful (and unexpected) peek at the stars of its Super Bowl LIV spot: themselves. The ad, created by DAVID Miami and directed by Oscar-winning director Kathryn Bigelow, highlights ‘Typical Americans.’
What that meant, exactly, was anyone’s guess…until now.
The ad will air in the fourth quarter of Super Bowl LIV.
To have your opinion heard on this spot—and all Big Game commercials—register now to be a USA Today Ad Meter panelist.
While it hasn’t reached anything close to the decibels at a Chiefs’ home game, with Super Bowl Sunday less than two weeks away, the commercial buzz is steadily increasing. Since last week’s update, there have been a few significant companies that …
While it hasn’t reached anything close to the decibels at a Chiefs’ home game, with Super Bowl Sunday less than two weeks away, the commercial buzz is steadily increasing. Since last week’s update, there have been a few significant companies that have either released teasers for their SB spots or provided info about the stars, directors, and even theme.
A few others are getting into the mix ahead of the game, while one car brand is getting viewers in the mood for…safties.
Until the next commercial break, here’s some of the latest.
Snickers is taking a comical approach to help “Fix the World”
The company has released two teasers this week, aiming at a few current cultural dilemmas—such as the selfie stick, adult children living with their parents, and talking on speakerphone in public. The spots, created by BBDO New York and AMV BBDO, are smaller parts to the, ahem, “hole” picture that will be revealed in the full ad.
Pop-Tarts’ first Big Game appearance hints at a…twist
The company released its first teaser this past week, with television personality Jonathan Van Ness at the craft services table looking for something to snack on (other than pretzels!). Phil Schaffer, senior director of marketing for Pop-Tarts, discussed the release:
“When it comes to ‘bringing out your best’, nobody does it better than Jonathan Van Ness – so it was only natural for Pop-Tarts to enlist him to help ‘fix’ the classic pretzel and introduce Pop-Tarts Pretzel,” he said. “Already a loyal brand advocate, Jonathan’s upbeat personality is a natural fit to help Pop-Tartsunveil our latest craveable flavors.”
The spot, created by MRY, will run after the first half’s two-minute warning.
Two points for Volvo
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It’s happened nine times in Super Bowl history, and Volvo Car USA is giving fans a reason to cheer for number 10 during Super Bowl LIV. The company is celebrating its incredible safety record (“one million lives saved by Volvo safety innovations, including the three-point safety belt”) by giving away $1 million in cars should a safety occur during the Big Game.
Olay nears launch into space on Super Bowl night
The company unveiled another teaser this past week, this time giving the audience an inside look at the difficulty of space travel—especially when it comes to the food. (You can read more about the #MakeSpaceForWomen campaign here.)
Ad Meter will have more updates soon, so don’t forget to check out the site each day for All Things Super Bowl LIV Commercials!
