A few companies took the wide-reaching opportunity on Super Bowl Sunday to inspire and impact the audience who were tuning in to watch the Big Game. Some were calls to action, such as this Michelob ULTRA Pre Gold spot, while a few delivered messages to an NFL audience that is growing to almost half of the entire total: women.
According to AdBlitz, a YouTube exclusive, these are the top 5 highest-viewed inspirational ads from Super Bowl Sunday.
1. Secret Deodorant: “The Secret Kicker”
This pregame spot by Secret Deodorant has been getting a lot of attention, and rightfully so. The creative delivery in the ad’s messaging—n inspirational focus that champions for women’s equality—makes it easy to understand why the views have soared.
Check out the current count here.
2. Microsoft: “Be The One”
Microsoft’s ad was an empowering 60 seconds narrated and featuring the first-ever woman to coach in a Super Bowl: San Francisco 49ers assistant coach, Katie Sowers. The spot took ninth in the Ad Meter rankings and is continuing to turn the view counter upward.
3. Budweiser: “Typical American”
The King of Beers gave the Dalmatian and Clydesdales a year off, and instead unveiled a concept that showcased some (incredible) “Typical Americans.” Budweiser’s tip of the cap to the best of America has been well received, too. The spot landed just outside the top 10 in the Ad Meter rankings while continuing to attract an audience on YouTube.
4. NFL: “NEXT 100”
The NFL’s spot this year came with a surprising reveal: The ending was shot in realtime, with the kick return culminating on the field in Miami. The ad took sixth on Ad Meter, and the inspiring message to the game’s future stars is still going strong.
5. Olay: “Make Space For Women”
The Olay ad featured an all-woman cast with a compelling call to action, and the launch that included Busy Philipps and Lilly Singh plus astronaut Nicole Stott has continued to skyrocket.
