For so long, the sneaker world has been a place tailored for men. Not because there are no women sneakerheads – there absolutely are. They’ve just generally been ignored.
But on Tuesday, when Nike dished out exclusive access to the Off-White Air Jordan 4, the game was flipped on its head. This time, they were finally being prioritized the way they should be.
Some SNKRS app users were getting early access to buy the Off-White Jordan 4 before its actual release date on Saturday. But only women on the SNKRS app were being granted access.
The notification sent out was titled “ladies first” with a message included from Off-White designer Virgil Abloh.
LADIES FIRST: Check for access on the Women's Off-White x Jordan 4 Retro on SNKRS https://t.co/iIhuP5vmHA pic.twitter.com/xpVq5xaNDB
— J23 iPhone App (@J23app) July 21, 2020
“Made these with women in mind so you can continue to collectively take flight,” Abloh said.
Yeah, yeah. Whatever. None of that really makes any sense. But shoutout to Virgil for looking out for the ladies with this one.
Anyway, what followed it was a bunch of W’s on the TL.
Yaaaasssss Baby!!!!! 🙌🏾👏🏾🙌🏾 pic.twitter.com/8r5M9mN0gr
— KicksNKurlzGyrl (@KurlyKicks22) July 21, 2020
My wife just came running into room screaming she got them…unbelievable pic.twitter.com/MBlKIqhAfr
— Chad Madison Currin (@cmcurrin) July 21, 2020
@snkr_twitr omg ladies first drop on SNKRS #copped pic.twitter.com/YtPQCNz95b
— Kimberly B 👸🏻 (@kiiimberly) July 21, 2020
— Leah O'Keefe (@leahokeefe99) July 21, 2020
Finally 😫 pic.twitter.com/3WI97g3JoZ
— popping fizzles (@MoneyPLEASEE) July 21, 2020
Everyone didn’t get access, though. For some people, it was just more of the same. Another L.
SNKRS is 🗑️. Idek why I still have it on my phone.
— Kaylah C. Jackson (@kaylahchanel) July 21, 2020
Me at the Snkrs app pic.twitter.com/x7VGk25q84
— the plug (@lynbdank) July 21, 2020
I’m fully convinced celebrities have a different snkrs app fam cause nothing Virgil saying true lmao. Ain’t not notification saying ladies first.
— lil preme. 🌹 (@oneringpreme) July 21, 2020
SNKRS app low key hates me 😭
— Korin Simmons (@Korezzy) July 21, 2020
iigh cause I’m fully a female and the SNKRS App keeps disrespecting me
— IMPERFECTIONS (@_ShayNichole) July 21, 2020
Ah, yeah. That feeling is all too familiar. Not getting these joints would be devastating. Look at them — they’re gorgeous!
— Off-White™️ DROPS (@dropoffwhite) July 21, 2020
And they’re basically worth a stimulus check? Tuh, please.
Resale on that Off-White AJ4 is basically a stimulus check https://t.co/6T5yCSRlOP pic.twitter.com/cnDkE3YRgT
— Michael Sykes, II (@MikeDSykes) July 21, 2020
I feel your pain, ladies. Such is life as a sneakerhead. You win some, you lose some. Is what it is.
Still, either way, it’s great to see the ladies of the sneaker game getting the love they’ve deserved for so long. More of this, please.