PUMA’s new Rugrats Court Rider isn’t just a shoe — it’s a quick trip back down memory lane for anybody who was ever a fan of the Rugrats and Nickelodeon in the 90’s. From the shoe’s color choices to the box and packaging, it’s a reflection of that time.
This is a pretty weird collaboration — one that we wouldn’t normally see on a sneaker. It’s PUMA taking a cartoon that people love and just plastering it all over a shoe.
On the surface, it doesn’t make much sense. But nostalgia sells. And that’s exactly what PUMA is betting will make these work.
Sykes and the SPECIAL DELIVERY crew explore that strategy while they gush over everything Rugrats in the latest episode of SD.
Enjoy.
https://youtu.be/lUq6ZIhSIeg