The folks at LeBron James’ UNINTERRUPTED sports media company have decided that with everything on hold, it’s time to create something that can be a nod to the people we are all waiting to see on the other side of this unprecedented pandemic. On Friday, April 17, UNINTERRUPTED is launching the “Ripple Effect” apparel capsule, which is supposed to be a nod to the “newfound feelings and emotions” during this time.
As a part of the launch, UNINTERRUPTED will also be taking nominations from people on social media for folks who are helping everyday life continue, like medical workers, grocery store workers or others who have gone “above and beyond” during this crisis for their communities. LeBron debuted some of the capsule on the brand’s Instagram page.