Now, the company has introduced its new spring/summer line for 2025. As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands, including Bad Birdie.
Danny Kirali, an account executive for the company, showed off the company’s new top layer with zipper function, and women’s golf shorts with tech features and multiple pockets. These products have been selling well on their e-commerce website and will now be available for wholesale.
Watch the video above to see more about the company.
“Our goal is to bring all types of new people into the game of golf.”
Olajuwon Ajanaku and Earl A. Cooper co-founded the lifestyle brand Eastside Golf after winning a national championship together at Morehouse College in Atlanta.
Eastside Golf is a lifestyle golf brand developed to raise awareness about golf among youth and non golfers. We want to inspire the culture, promote diversity and continue to be authentic.
As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands, and Brad Fox, the head of sales for the company, explained the brand’s vision while showing off their wares.
“Our goal is to bring all types of new people into the game of golf,” Fox said.
Watch the video above to see more about the company.
The PGA of America has most of its PGA Championships scheduled out through 2034.
The PGA of America has most of its PGA Championships scheduled out through the next decade.
The sites for 2032 and 2033 are still to be determined but there are eight championships – at seven different venues – on the docket through 2034.
Quail Hollow Club in Charlotte is set to host the 2025 championship, the second time the venue has hosted. In 2017, Justin Thomas won the first of his two PGAs at Quail Hollow. It’ll be the 107th PGA Championship.
Here are the future sites of the PGA Championship.
Check out the photos of Gil Hanse and Jim Wagner’s latest course creation.
Much attention has been paid to the design duo of Gil Hanse and Jim Wagner in recent years for their work restoring multiple host sites of major championships, and rightfully so. Los Angeles Country Club, The Country Club, Winged Foot, Southern Hills and more have hosted majors after the designers lent their expertise in putting the courses back into the shapes intended by their original architects.
But what about Hanse and Wagner’s original work? They can bring the heat to their own designs, too, and that is on full display with the Fields Ranch East course at Omni PGA Frisco Resort near Dallas, the new home of the PGA of America.
The East recently opened to public play shortly after hosting the KitchenAid Senior PGA Championship (won by Steve Stricker), the first of dozens of top-tier events scheduled to be played there.
Playing as long as 7,863 yards with a par of 72, the East is part of a new complex that includes a resort, meeting spaces, dining, shopping, a lit par-3 course, a massive putting green and plenty of ways to practice. It sits alongside the West, a course designed by Beau Welling.
Harrington is 18 holes away from his second senior major golf championship.
Padraig Harrington is 18 holes away from his second senior major golf championship. He’s doing his best to not let a prolonged pit stop knock him off track.
A member of the over-50 circuit since last year, Harrington leads the 2023 KitchenAid Senior PGA Championship in Frisco, Texas, 16 under by a shot over Steve Stricker. Rounds of 64-68-68 at the brand new East Course has Harrington in a solid position and he’s happy with how his week is going so far.
“First day I shot 64 easy. Second day I got everything out of it to shoot 68. Today I left a lot out on the golf course and shoot 68,” he said Saturday after his third round. “Golf’s a crazy game.”
Golf can be crazy indeed.
Turns out during the third round Mother Nature came calling for Harrington and let’s just say he’s wasn’t shy about discussing a very personal incident.
“Probably have had the silliest, maybe the most silliest. … I come up with the silliest excuse ever for making. … I’m glad I broke my par streak. It’s not good not to have made a bogey. That’s not a good thing. I know that sounds strange, so that’s the first thing I’ll say,” Harrington began to explain, slowly working his way up to the, uh, well, the interesting part of the story.
“Sixteen came out of nowhere, which is, I have a. … so, essentially, I went in the toilet. The door was locked. Took me a minute to realize there wasn’t somebody in there, another few, another while to get the door open.
“As we are on the Champions Tour, I had the longest pee ever.”
You gotta go, the door is locked, you’re not sure someone’s in there, your group is waiting on you. We’ve all been there.
“And then I kind of rushed down the fairway and hit my shot. The second shot was kind of innocuous because the pin was so tight I was just playing 15 feet left of it and to be honest, yeah, I just, I wasn’t. … I do that sometimes, I just wasn’t focused, I wasn’t into it and I hit a bad shot in the hazard.”
Harrington ended up with a double bogey on the par-4 16th hole. He carded five birdies on the day before that, and then closed with a birdie on the par-5 18th, keeping his lead intact after 54 holes.
“But, yeah, so when you get over 50 it sometimes takes a long time to have a pee. And that was, yeah, that’s my excuse. That’s got to be original, I would assume.”
Padraig Harrington carded a bogey-free 8-under 64 to pace the field.
FRISCO, Texas — The PGA of America welcomed the golf world into its new home as Fields Ranch East Course at PGA Frisco plays host to the 83rd KitchenAid Senior PGA Championship.
While the state-of-the-art office space that serves as the new home of the PGA of America has been occupied since 2022, the Senior PGA serves as the christening of the Fields Ranch East course, a Gil Hanse design that has impressed plenty of pros as they have tried to meander their way through his strategic bunkering and subtle but taxing green complexes.
While Fields Ranch isn’t an easy test, two aces were recorded in the first-ever tournament round at the course.
Yet another PGA Professional made history in Thursday’s opening round as Dave McNabb lays claim to the first hole-in-one at Fields Ranch. Similar to Michael Block’s iconic shot at Oak Hill, McNabb never saw it go in the hole.
“I saw one bounce and I sort of picked my tee up,” McNabb told pool reporters. “My caddie, Donny (Wessner), says, ‘It went in!’ Good stuff.”
While McNabb’s ace on the 165-yard 8th will forever be known as the first in course history, former Ryder Cup captain Corey Pavin made an ace of his own on No. 4.
Out of his 15 career aces, the one at Fields Ranch ranks up there with the 1 he had at No. 16 in the 1992 Masters. Coincidentally, Pavin’s playing partner, Kenny Perry, was witness to both.
“Kenny is my good luck charm apparently,” Pavin chuckled.
Aside from the two aces, plenty of red numbers dot the leaderboard.
As a second shot golf course, Fields Ranch plays into the hands of ball strikers. As one of the best ball strikers on the PGA Tour Champions, Padraig Harrington carded a bogey-free 8-under 64 to pace the field.
A key part to scoring at Fields Ranch? The wind.
“Because every hole nearly has a hazard down one side of it, the wind direct has a big effect on this course, it really, really does,” Harrington said.
“In some ways the reason it was an easy 64 is because when you’re playing with somebody like Rocco there’s always a bit of chat and there’s always a bit of fun going on, so you’re quite relaxed. And that really does make a difference to how you feel about your shots and things like that. So it’s something as professionals we always need to keep reminding ourselves.”
Rocco Mediate shared the same sentiment.
“Going around here in the pro-am you’re not seeing low, you don’t see ’em because then — but then when the things change, the golf course is perfect. Wind wasn’t that bad today. I don’t think it’s going to be that bad. You give these guys some different irons into some of these greens they’re going to tear the grass off it. That’s how it’s always been.”
With wind typically a factor this time of year in North Texas, Fields Ranch offers a fair test whether the wind is ripping or not. Luckily for the players this week, the winds should stay at or around 10 miles per hour for the rest of the tournament.
With the wind remaining calm, we’ll get a preview of just how low players can go at the home of the PGA of America. With 25 more championships scheduled through 2034, it will be interesting to see the pace set this week.
Fields Ranch has allowed players to take advantage of well executed shots but has also gotten the better of players who weren’t committed to every single shot. PGA Professional, Bob Sowards, was one of a handful of players thrown off of his game plan.
“Oh, it was very frustrating,” Sowards told reporters following his first round 1-under 71.
Three under at the turn, Sowards lost all progress with a double bogey-bogey start on the back nine.
“I got pretty angry out there. I told KB, I got to be the dumbest guy on this whole property. Because if you’re going to make a game plan you might as well follow it. I chose not to and paid the price. So, oh, well. At least I still shot under par and gives me a chance going forward.”
Through round one, over 30 players are in red figures with over a dozen more at even par. Ideal weather and fast and firm playing conditions could result in one of the lowest scoring senior majors in recent history.
Defending champion Steven Alker shot a 2-under 70 and is tied for 18th after 18 holes.
The East course at PGA Frisco is scheduled to host 26 championships through 2034.
There are big plans for the PGA of America’s new home in Frisco, Texas, including the playing of multiple major championships.
The first of those is taking place this week at the 83rd KitchenAid Senior PGA Championship.
PGA Frisco officially opened on May 2, with the Beau Welling-designed West course the first to open. The East, designed by the team of Gil Hanse and Jim Wagner, is scheduled already for 26 championships through 2034.
The Fields Ranch courses are part of the Omni PGA Frisco Resort. The property also serves as the new headquarters for the PGA of America, which previously had been located in South Florida.
How will the East course play? Ahead of the Senior PGA, several players discussed the layout, as did Hanse, the mastermind behind the venue.
Check out the photos of the new Fields Ranch West course at PGA Frisco in Texas.
PGA Frisco, the new home of the PGA of America just north of Dallas, officially opens for golf today, with the property’s Fields Ranch West course accepting tee times for play from this point onward. The other course on property, Fields Ranch East, officially opens for public tee times starting May 30.
The West was designed by golf architect Beau Welling and plays along Panther Creek in a prairie setting with oak and mesquite trees. The East, designed by the team of Gil Hanse and Jim Wagner, will play host to 26 championships through 2034, including the KitchenAid Senior PGA Championship on May 25-28.
The Fields Ranch courses are part of the Omni PGA Frisco Resort that includes a 500-room hotel, 10 four-bedroom ranch houses, a spa, two ballrooms, 19 meeting rooms, nine outdoor event venues, a pavilion, 13 restaurants and bars, and retail shops. The property also serves as the new headquarters for the PGA of America, which previously had been located in South Florida.
Besides the two main courses, Fields Ranch also is home to a 10-hole lighted short course named The Swing and a lighted 2-acre putting course named The Dance Floor. It also includes the data-driven PGA Coaching Center and the Jerry J. Ransom Northern Texas PGA Golf House.
“No matter what you are looking for in a golf trip, Omni PGA Frisco Resort has all the aspects and amenities to provide a world-class experience for every guest,” Jeff Smith, vice president and managing director of Omni PGA Frisco Resort, said in a media release announcing the opening of Fields Ranch West. “In partnership with the PGA of America, we look forward to being one of the most sought-after golf destinations in the world.”
Rates for Fields Ranch East, a walking-with-caddie experience, start at $277 for public-access play (booked up to seven days in advance), and the fees start at $252 for resort guests (booked up to 120 days in advance). The fees for Fields Ranch West start at $222 for public-access players and $202 for resort guests. City of Frisco residents can schedule rounds 10 days in advance with up to 20 percent in discounts when booking outside of 48 hours and up to 50 percent off when scheduled within 48 hours of the day of play. Additional cart and caddie fees are applicable. Visit www.fieldsranch.com for details.
All combined for the courses and hotel, the property sits on 660 acres and was completed as a public/private partnership between the PGA of America, Omni Hotels & Resorts, the City of Frisco, and the Frisco Independent School District.
Check out the images of Fields Ranch West and several hotel amenities below.
Spoiler alert: It’s yet to be announced, but the course is almost certain to be added as the 2041 Ryder Cup site.
FRISCO, Texas — If the coffee at the soon-to-be-completed Omni PGA Frisco Resort doesn’t give you a sufficient morning jolt, a peek at the scorecard of Gil Hanse’s Fields Ranch East Course certainly will.
The sprawling and spectacular track — part of a 660-acre complex that houses Hanse’s East Course, Beau Welling’s West Course and the PGA of America’s impressive new home — opens with what we can safely refer to as major numbers. Major as in the numerous championships that will be played there, including the 2027 and 2034 PGA Championship and the 2025 and 2031 KPMG Women’s PGA Championship.
And major in terms of sheer distance — like an opening three-hole stretch that can play to 1,699 yards, including a 633-yard first hole that often plays into a stiff breeze.
Don’t come here half-asleep, the East Course seems to be saying.
But while the complex, which sits on a rare bit of rolling land on the northern tip of the Dallas-Fort Worth Metroplex, will best be known for the 26 PGA of America championships scheduled over the next dozen years, there’s an interesting bit of behind-the-scenes symbiosis that’s led to the finished work.
The new PGA of America home at the Frisco complex. (Photo by Gabe Gudgel/Golfweek)
Teamwork was the key
Gil Hanse, a golf architect who can’t squeeze enough room into his planner for major course re-designs these days, and self-described project “underdog” Beau Welling formed an interesting and complementary team to make a special piece of property into something that will change the dynamic of golf in the state of Texas.
During a recent media preview, the two sat down for a fireside chat and explained that this was the first time they’d ever worked together, but both sides were excited about the possibility of collaborating again in the future.
Welling not only created the plan for the West Course, a challenging yet playable layout that rolls through the former ranch land, but he also developed the entire site plan, meaning he accounted for details like massive crowds, TV towers and even future concession stands.
It’s all part of a property that’s expected to drive massive tourism and growth in and around the yet-to-be-finished Omni, a resort that will include a two-acre putting course; an entertainment area named The Dance Floor with a massive TV screen to be programmed by PGA of America officials; and a par-3, 10-hole short course called “The Swing.”
But as for the main attraction, Hanse’s East Course, the idea was to make this a track that could challenge the best players in the world.
Spoiler alert: It’s yet to be announced and won’t officially be for years, but the common knowledge among all the key players is that if the course gets satisfactory marks during its run hosting the 2027 PGA Championship, it’s certain to be added as the 2041 Ryder Cup site.
Gil Hanse designed the East Course and Beau Welling designed the West Course at Fields Ranch on the PGA Frisco complex. (Photo by Gabe Gudgel/Golfweek)
Prepping for a major (and a Ryder Cup)
All this left Hanse with a massive challenge, but in recent years he and managing partner Jim Wagner have been given plenty of opportunities to tackle big things. The tandem’s original design skills were on full display at the Olympic Course for the 2016 Games in Brazil, and restorations to major-championship courses have included Winged Foot, Los Angeles Country Club, Oakland Hills South, Baltusrol, Southern Hills and beyond.
But instead of reworking an existing course in advance of a major, this job called for sculpting from conception. That allowed Hanse and Wagner to put some of their routing theories into action.
“When the stage is set, we’d rather see positive outcomes determine champions as opposed to negative outcomes. We really enjoy watching golfers making birdies and eagles to win, as opposed to some guy double bogeys, another guy bogeys and barely hangs on,” Hanse said. “And so the way we’ve set up the finish is we’ve got, you know, a pretty tough stretch of holes on the back nine — the drivable 15th, 16 is a hard four, but then 17 is the shortest par-3 on the golf course and 18 is a reachable five for all those guys.
“So they’re going to have to make decisions and, hopefully, they’ll have positive outcomes determine the way that it all falls out.”
Of course, Hanse didn’t create everything from scratch. He’s openly admitted to “borrowing” design concepts from some of the biggest names before him, a practice that worked well on this project. When asked if greats like Donald Ross, Perry Maxwell and Alister MacKenzie influence his work, Hanse didn’t hesitate to answer.
“Every day. Every day they do,” he said. “We’re fortunate that we are very active in that side of the business as well. And so we’re constantly trying to explore and figure out what they did at their particular projects. And Jim and I are both very open in that we steal ideas from them. If we see something that we really like, we’ll certainly borrow literally from that, but it’s also really nice because we can talk about situational things — that we don’t want to necessarily build that green that Ross built. But that green site feels a lot like (one) at Oakland Hills. And so, then there’s a context and we can talk about those things that way as opposed to — we’re going to build exactly a replica of that.
“But we were always influenced by them, because it’s the highest art form in our profession is, is created during those times. And so we’re always inspired and certainly informed by what they did.”
Moderator Stephen Reynolds, left, Gil Hanse, and Beau Welling, during a recent event in Frisco, Texas. (Photo by Tim Schmitt/Golfweek)
Moving earth from west to east
While Hanse was working on his East behemoth, Welling was whittling away at some of the higher pieces of property on the ranch. The two realized early on that they had something the other needed.
The result was a massive movement of earth from the West Course to the East, largely to help the latter deal with Panther Creek, a tributary that winds through the region before dumping into Lewisville Lake.
Although the area is often dry, Hanse and Welling had to be ready for the occasional floods that plague the region. That led to loads of dirt being repurposed, although Welling wasn’t sure of the exact quantity.
“I’m terrible at numbers. I have no idea how much I don’t remember exactly. There was a big export of material from the west to the east,” Welling said. “So there were awesome parts of topography, like where the halfway house is, but then there’s all the stuff that was dead flat along Panther Creek and all that had to be amended in order to protect it from the floodwaters.
“And so we had to move the earth, not so much necessarily to create topography that we might have done along the way, but it really was just to elevate everything such that when the flood event does happen, it’s not inundating the investments been made in the golf courses.”
Although the area around the complex is still largely empty, a number of condominiums and mixed-use projects are either in the works or under construction. And Welling thinks that will make Fields Ranch even more important in years to come.
“I think what’s going to be really neat, long-term, is as the town and city now develops around them, this is going to be this oasis in the middle of the built-up environment that’s going to have flora and fauna and wildlife and whatnot,” he said.
Beau Welling, left, shows Gil Hanse a photo on his phone during a recent event in Frisco, Texas. (Photo by Tim Schmitt/Golfweek)
More to come?
Although they’re very different creatures — for example, when Welling mentioned at dinner that he’d had someone dress up as Sasquatch to walk outside the window at his recent wedding, Hanse laughed in disbelief and asked to see pictures — the combination created magic in this bucolic Texas pasture.
“I knew innately from the original phone call, this was gonna be such a massive, special thing and we just wanted to be a part of it and to get to be able to work alongside Gil. His guys, as you know, are special. I certainly consider him friends of ours now, and we really had a great time with all this,” Welling said. “We talked about collaborating and it’s not some marketing thing we’re talking about. I think the two firms really got to appreciate each other and I think part of that is that we’re real people.
“Like we don’t just sit around and talk about golf all the time. So I remember great dinners or we talked about music, we talked about football and we talked about whatever, so it was just really a wonderful great experience.”
That’s when the question came of whether this was the first time the two had worked together.
“Yes,” Hanse said, looking over at Welling. “And hopefully not the last.”
“We were totally happy in Florida. We did an RFP, sort of assuming we’d get paid to stay, right?”
FRISCO, Texas — If the Dallas-Fort Worth Metroplex is a city bulging on steroids, the exurb of Frisco is an overly enthusiastic spotter egging on the beast, screaming loudly for one final rep.
In late August, city council members and officials from the city enjoyed a day most other municipality planners would dream of: the unveiling of a cutting-edge, multi-million dollar home of a national sports organization, one that will bring a dozen or more major events to town over the next decade. Celebrities stirred about the 100,000-square-feet facility, which includes practice bays, indoor putting greens, conference rooms, and a massive foyer/conference area.
Among those on hand at the event were Dallas Cowboys greats Tony Dorsett, Ed “Too Tall” Jones, Drew Pearson, Billy Joe DuPree and the team’s owner, Jerry Jones, as well as LPGA Hall of Famer Kathy Whitworth and former WNBA superstar Nancy Lieberman.
But for Frisco City Councilman Bill Woodard, while the ceremony was celebratory, it’s something he and fellow city officials have become comfortable with. Frisco — a once-sleepy prairie town that had a little more than 6,000 residents in 1990 but is now closing in on a quarter of a million — has used sports as a vehicle to distance itself from the numerous other small municipalities in the region, using unique public-private partnerships and massive incentives to lure teams. Or in this case, the PGA of America.
Although it seems to be working, it’s still a work in progress. Originally a train stop near a watering hole, Frisco’s humble beginnings have not kept its planners from thinking big. And when pro golfers are milling about town when the PGA Championship comes calling in 2027, they’ll have to fade into the background behind numerous other high-profile athletes.
The city is the home of the 12,000-seat Ford Center at the Star, a complex where the beloved Cowboys practice, and area high school football teams are often given access. The National Hockey League’s Dallas Stars practice at the Comerica Center, a 7,000-seat venue that is also the home of the G-League affiliate of the NBA’s Dallas Mavericks.
There’s more. The 20,500-seat Toyota Stadium that houses FC Dallas, a member of Major League Soccer, has hosted of the Frisco Bowl since 2017, and the Division I FCS football championship game for a dozen years.
And the movement to sports really began back in 2003 when the Texas Rangers moved their Double-A affiliate into what is now called Riders Field, an interesting and much-lauded park that sits at the intersection of the Dallas North Tollway and the Sam Rayburn Tollway.
While we’re on it, let’s talk tolls and travel. Yes, Frisco is technically a bedroom community of Dallas, but the only way to get from the north part of town — where the two new PGA Frisco championship courses are housed — to, say, Reunion Tower in the heart of downtown Dallas is by taking the tollway. This is no small feat. Without traffic, it’s at least a half-hour commute and during rush hour, this can easily turn into an hour. Also, the cost? A cool $12.12 to make the round-trip.
But despite the distance from downtown, Frisco officials hardly seem worried. In fact, Woodard — who has been on the city’s council for six years after spending six years on the planning and zoning commission — was pleased but not surprised this day was finally here as he mingled with other city representatives off to the side at the opening ceremonies.
The PGA of America Frisco had its official opening Aug. 22, 2022, in Frisco, Texas. (Photo: Tim Schmitt/Golfweek)
“We’ve always believed we can act like a big city. And we can do a lot of things that other cities can’t,” he said. “And it’s that mentality that’s allowed us to go after these big projects that most people would say, ‘Well, there’s no way, a city that size can do that project.’ We find a way, and we’ve always had a very positive proactive attitude in doing that.”
How much will Frisco, others kick in?
Of course, that attitude includes giving large tax breaks to sports organizations. In fact, when city officials approved the incentives package for the PGA of America back in 2018, it was expected to top $160 million.
For the initial development of the public portion of the project,
the city of Frisco was on the hook for $13.3 million; the Frisco Community Development Corp., $13.3 million; Frisco Independent School District, $5.8 million; and the Frisco Economic Development Corp., $2.5 million.
Now that things are in motion, the city will also provide performance incentives, which could reach as high as $74 million.
And the state of Texas will allow PGA Frisco to run without hotel or sales taxes for a decade, along with some mixed beverage taxes. That is expected to save the project somewhere in the neighborhood of $62 million over the first 10 years.
Frisco’s Economic Development Corp. is also on the hook for about $1 million a year to help with the relocation from Florida, job creation and other incentives.
Those massive numbers, especially for a city that only has about 225,000 residents, were enough to woo the PGA of America, which had a number of major suitors.
In fact, Seth Waugh, the CEO of the PGA of America, said the group didn’t think it would leave its home in Palm Beach Gardens.
“We were totally happy in Florida,” he said. “We’d been there for 60 years, you know, all good. We did an RFP [request for proposal], sort of assuming we’d get paid to stay, right? That’s how it works, right? You get the state and the county to step up. They kind of did it. But we went to, you know, all the other places in the country that you would go to, so Charlotte and Atlanta and Phoenix and, you know, everywhere you can imagine. Frisco jumped out. They just jumped out.”
But why?
“Financially, they were attractive,” he said. “It’s obviously a business-friendly place. But this isn’t just a building. This is a destination where we can really get a return on our investment here in a way that we can’t elsewhere.
“And then, as you start adding it up — you’ve got a workforce that’s as good as anywhere, educated and willing. And then, the centrality was a big deal because you know we actually built something that our members are going to come see. There’s no reason to come to our old headquarters building right now. They’ve got a reason to come.”
The PGA of America Frisco had its official opening Aug. 22, 2022, in Frisco, Texas. (Photo: Tim Schmitt/Golfweek)
Omni, school district played major roles
Since the tax base alone isn’t enough to leverage to offer huge incentives, Frisco and the PGA of America found other willing partners to help finance the project.
Omni was quick to jump on the plan, and is putting the finishing touches on a project that includes 501 guest rooms and seven four-bedroom golf villas. The hotel will feature a dozen restaurants/food shops, three pools — including an adults-only rooftop infinity pool — 127,000 square feet of indoor and outdoor meeting and event space, and a destination spa.
A 10-hole short course called The Swing and a 75,000 square foot putting course called the Dance Floor will also add to the flavor of the property.
And the school district’s involvement is key as well. Since Frisco ISD put up nearly $6 million for the project it’s getting a few key pieces in return — including use of the swing bays and simulators. Also, the new Panther Creek High School, the district’s 12th high school, recently opened its doors across the street.
Waugh joked during the opening ceremonies that Panther Creek will be one of the state’s best golf schools immediately.
“If they don’t win a state championship in like five years, either they’re not very athletic or we’re not very good teachers,” he joked.
So for now, this seems a match made in heaven — albeit a hot, muggy heaven. And while there are certainly those who have opposed the massive incentives offered up, Woodard said he and the city’s councilmembers believe those who live in Frisco are on board.
“I think overwhelmingly people are supportive of it. I mean, there’s always going to be detractors for one reason or another, but I think our residents have seen what we’ve built and what we are trying to do and the positive aspects of the job attraction and what that brings to the area,” Woodard said.
So is this finally it? Has Frisco landed its last big sports fish?
“I’m afraid to say it’s not possible to do something else because we kind of thought that with it with The Star and then the opportunity with the PGA came along and we’re like, ‘Oh we gotta make that happen,'” Woodard said.
“So I’ll just say that, you know, we’re looking for these great things, that’ll make the city that much stronger, and be a great place to live and work and to play.”
