Odyssey drops ‘zero torque’ Ai-ONE Square 2 Square putters

Classic Odyssey shapes combine with artificial intelligence and torque-reducing balance.

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Gear: Odyssey Ai-ONE Square 2 Square Putters
Price: $299.99 each
Specs: Center-shafted putters urethane insert, 3.3-degree forward press, and navy blue PVD finish.
Available: Now (pre-order), Nov. 29 (in stores)

Who it’s for: The Ai-ONE Square 2 Square putters should appeal to golfers who want to minimize face rotation and increase their consistency on the greens. 

What You Need to Know: This line extension blends a White Hot face insert that was developed using artificial intelligence, with toe-up weighting and balance intended to help golfers reduce face rotation during the stroke. 

The deep dive: Odyssey released the first Ai-One putters in late 2023, promoting them as tools that could enhance a golfer’s distance control thanks to a White Hot face insert engineered with the help of artificial intelligence. The lineup expanded last month to include several new Ai-One and Ai-One Milled putters, including 2-Balls, Jailbirds and other midsize mallets.

Now, Odyssey is introducing the Ai-ONE Square 2 Square line and bringing the AI-designed face insert to a putter category that’s gaining a lot of attention — zero torque putters. 

[afflinkbutton text=”Shop Odyssey Ai-ONE Square 2 Square putters” link=”https://pga-tour-superstore.pxf.io/195zyx”]

Odyssey Ai-One Square 2 Square putters
The shaft goes into the Ai-One Square 2 Square putters nearly on the center of gravity. (David Dusek/Golfweek)

The new Ai-ONE Square 2 Square line includes two mallets, the Jailbird and #7, as well as a heel-toe weighted blade with an extended back flange that is called the Double Wide. All three putters have a center-shafted design, but instead of bringing the shaft into the topline, it connects well behind the face and a few millimeters toward the toe from the center of gravity (CG) location. As a result of that hosel location, if you hold the putters freely across your hands, the toe goes up and the face naturally points forward, toward your target. 

Each Ai-ONE Square 2 Square putter is also designed with a 3.3-degree forward press, so the shaft leans toward your target when you address the ball.  

The combination of the toe-up balance and forward press takes away the putter head’s bias to rotate closed on the backswing and rotate open on the downswing. So, the Ai-ONE Square 2 Square putters remain square to a golfer’s stroke path, regardless of whether that path is relatively straight, slightly arched, or strongly arched. 

Odyssey Ai-One Square 2 Square putters
The Ai-One Square 2 Square putters work to keep the face square to your stroke’s path for enhanced consistency. (David Dusek/Golfweek)

Odyssey believes this combination of reduced torque (face rotation), the AI-designed White Hot insert, and the latest counterbalanced Stroke Lab shaft can help golfers produce a smoother stroke with a better tempo that naturally keeps the face square to the path, and that should help golfers hit better putts. 

Odyssey is not claiming that this is the first or only zero-torque putter out there, but the Ai-One Square 2 Square putters conquer one of the challenges faced by club designers in this category: zero-torque putters often look very unconventional. The Ai-ONE Square 2 Square putters have classic head shapes that will be familiar to just about every golfer. 

The Jailbird, originally released in 2014 and used by Wyndham Clark to win the 2023 U.S. Open, incorporates Odyssey’s signature Versa alignment stripes. The #7 is a fang-style mallet with dual white alignment lines that help frame the ball, making alignment more intuitive. The Double Wide completes the lineup as a modern, heel-toe weighted blade with a T-shaped white alignment aid. 

[afflinkbutton text=”Shop Odyssey Ai-ONE Square 2 Square putters” link=”https://pga-tour-superstore.pxf.io/195zyx”]

Below are several images of the Odyssey Ai-One Square 2 Square putters. 

Golfweek Gift Guide: Best golf equipment gift this holiday season

Whether you need a driver, a wedge, a putter or an entire new set of golf clubs, check out our golf equipment gift guide this holiday season.

The holiday season is a great opportunity to get the golfers in your life the equipment they’ve wanted all year. Drivers, iron sets, fairway woods, wedges and putters all make great gifts.

Luckily for you, we’ve done all the searching for you and have compiled some of our favorite equipment items from across the game into this holiday gift guide.

Some of the brands featured below are Ping, TaylorMade, Titleist, Callaway and Mizuno.

Keep your eyes open over the next handful of weeks as we release the rest of our 2024 golf holiday gift guides. You can find the ones that are live here.

Recently, we’ve released several fall-themed apparel lists that also include great gift ideas. If you’re looking to load up your wardrobe for fall, check out these fall apparel lists that we’ve already released: Best golf jackets | Best golf vests Best golf hoodies | Best long-sleeve polos | Best golf sweaters | Best golf quarter zips | Best fall golf apparel

Odyssey – Ai-ONE 24 S Putter

Odyssey Ai-ONE 24 S Putter
Odyssey Ai-ONE 24 S Putter (PGA TOUR Superstore)

Price: $299.99

Why you’ll love it: Odyssey is one of the most popular putter brands on the PGA Tour, so when you get one for the golfer in your life you can be sure it’s a quality piece of equipment. This putter is one of the brand’s latest releases.

[afflinkbutton text=”Shop Odyssey Ai-ONE 24 S Putter” link=”https://pga-tour-superstore.pxf.io/zxgoMO”]

Titleist – Vokey SM10 Wedge

Titleist Vokey SM10 Wedge
Titleist Vokey SM10 Wedge (PGA TOUR Superstore)

Price: $189.99

Why you’ll love it: When it comes to wedges, it’s impossible to beat the quality of Vokey. These wedges are top-of-the-line and the jet-black finish looks incredible.

[afflinkbutton text=”Shop Titleist Vokey SM10 Wedge” link=”https://pga-tour-superstore.pxf.io/EEbMBP”]

Callaway – Rogue ST Max D Fairway Wood

Callaway Rogue ST Max D Fairway Wood
Callaway Rogue ST Max D Fairway Wood (PGA TOUR Superstore)

Price: $349.99 229.98

Why you’ll love it: This fairway wood from Callaway is designed to be easier to hit for amateur golfers, making it a great option from the fairway or off the tee.

[afflinkbutton text=”Shop Callaway Rogue ST Max D Fairway Wood” link=”https://pga-tour-superstore.pxf.io/RGPMQ9″]

Cleveland – RTX Full-Face Tour Satin Wedge

Cleveland RTX Full-Face Tour Satin Wedge
Cleveland RTX Full-Face Tour Satin Wedge (PGA TOUR Superstore)

Price: $159.99 $99.97

Why you’ll love it: When it comes to wedges, there aren’t many brands better than Cleveland. This wedge is available in 58 and 60 degrees at PGA TOUR Superstore.

[afflinkbutton text=”Shop Cleveland RTX Full-Face Tour Satin Wedge” link=”https://pga-tour-superstore.pxf.io/K0KMbn”]

Ping – G430 LST Driver

Ping G430 LST Driver
Ping G430 LST Driver (PGA TOUR Superstore)

Price: $579.99 $399.98

Why you’ll love it: If the player you’re buying for wants to hit more fairways, this is the driver you should get them. Ping’s G430 LST Driver is one of the most forgiving on the market.

[afflinkbutton text=”Shop Ping G430 LST Driver” link=”https://pga-tour-superstore.pxf.io/xLEgMA”]

Mizuno – JPX925 Hot Metal Pro Irons

Mizuno JPX925 Hot Metal Pro Irons
Mizuno JPX925 Hot Metal Pro Irons (PGA TOUR Superstore)

Price: From $1,049.99

Why you’ll love it: Mizuno is one of the game’s best iron makers, and this set is perfect for any amateur golfer. This set is one of PGA TOUR Superstore’s top gifts.

[afflinkbutton text=”Shop Mizuno JPX925 Hot Metal Pro Irons” link=”https://pga-tour-superstore.pxf.io/o4Rkkb”]

TaylorMade – P•UDI

TaylorMade P•UDI
TaylorMade P•UDI (PGA TOUR Superstore)

Price: $249.99

Why you’ll love it: Driving irons are getting more and more popular in the game. They can be used off the tee and from the fairway, making them a versatile tool for all golfers. Plus, this is a great club to hit a Tiger-Woods stinger.

[afflinkbutton text=”Shop TaylorMade P•UDI” link=”https://pga-tour-superstore.pxf.io/WyXMMP”]

L.A.B. – DF3 Custom Counter Balance Putter

L.A.B. DF3 Custom Counter Balance Putter
L.A.B. DF3 Custom Counter Balance Putter (PGA TOUR Superstore)

Price: $619.99

Why you’ll love it: Counter-balance putters are becoming increasingly popular on the PGA Tour and in the YouTube golf space, so much so that PGA TOUR Superstore has labeled this putter one of its top gifts.

[afflinkbutton text=”Shop L.A.B. DF3 Custom Counter Balance Putter” link=”https://pga-tour-superstore.pxf.io/09QvvM”]

TaylorMade – Stealth 2 Driver

TaylorMade Stealth 2 Driver
TaylorMade Stealth 2 Driver (PGA TOUR Superstore)

Price: $349.98

Why you’ll love it: This may not be TaylorMade’s most recent driver, but it still performs as well as anything on the market. Plus, you can now grab it for a great price!

[afflinkbutton text=”Shop TaylorMade Stealth 2 Driver” link=”https://pga-tour-superstore.pxf.io/OeBMMQ”]

Cobra – Aerojet Fairway Wood

Cobra Aerojet Fairway Wood
Cobra Aerojet Fairway Wood (PGA TOUR Superstore)

Price: $329.99 $159.98

Why you’ll love it: This deal is too good to miss. Cobra’s Aerojet fairway wood would be a great addition to any amateur’s golf bag.

[afflinkbutton text=”Shop Cobra Aerojet Fairway Wood” link=”https://pga-tour-superstore.pxf.io/vPzJJd”]

Odyssey releases more Ai-One and Ai-One Milled putters

Face inserts designed using artificial intelligence help these putters enhance your distance control.

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Gear: Odyssey Ai-One, Ai-One Milled Putters
Price: $299.99 (Ai-One), $349.99 (Ai-One 2-Ball Jailbird Cruiser), $449 (Ai-One Milled)
Specs: Milled stainless steel head with co-molded aluminum insert with grooved urethane coating (Ai-One) or milled titanium face insert (Ai-One Milled)
Available: Oct. 25 (Pre-Sale), Nov. 1 (in stores)

Who it’s for: Golfers seeking precision and forgiveness with improved distance control on off-center strikes.

What you need to know: Odyssey is adding more putters, head styles and options to the Ai-One and Ai-One milled lineups to allow golfers more choices while still getting the benefit of enhanced distance control.

The deep drive: Last year, Odyssey’s Ai-One and Ai-One Milled putters brought artificial intelligence to the world of precision putting. Both lines featured a face insert designed to boost distance control, particularly on off-center strikes, a challenge most golfers face when it comes to consistency on the greens.

The Ai-One putter family was launched with five popular heads, including the #1 blade and the Rossie S, but now the 2-Ball Jailbird, Wingback Mallet and 24 Mallet are being added.

Like the original Ai-One putters, the new releases are built around a co-molded aluminum insert with Odyssey’s famous White Hot urethane material that was created using artificial intelligence (A.I.). The combination ensures golfers experience the classic soft feel and feedback White Hot putters are known for, while the AI-designed contours on the back of the insert help maintain consistent ball speed—even on less-than-perfect strikes. According to Odyssey, putts hit with an Ai-One putter finish an average of 21 percent closer to the hole, and that can mean not only more made putts but also fewer three-putts.

A Panlite window in the back of the heads not only adds to the modern look of these clubs but also allows golfers to see the intricate design contours behind the insert.

  • 2-Ball Jailbird: The tour-winning Jailbird mallet shape, combined with the popular 2-Ball alignment system.
  • Wing Back Mallet: A forgiving, high-MOI mallet with a double bend hosel for golfers with a straight stroke who prefer a face-balanced putter.
  • 24 Mallet: The S-neck hosel on this mallet creates toe hang for golfers with an arched putting stroke.

Four new Ai-One Milled putters are also being made available, and like the original Ai-One Milled offerings, they feature a milled titanium face insert.

This advanced material offers a firmer feel and a sharper sound compared to the softer Ai-One models, catering to golfers who prefer more feedback from their putter. Like its Ai-One counterpart, the Ai-One Milled models also benefit from AI-designed contours behind the face that expand the sweet spot and reduce speed loss on mishits. According to Odyssey, putts struck with Ai-One Milled putters finish about 10 percent closer to the hole

  • 2-Ball T: featuring the iconic alignment system that’s proven popular on tour.
  • Jailbird Mini T: bringing the Jailbird’s stability in a smaller profile mallet head.
  • Rossie V T: a major-winning shape redesigned for this lineup.
  • One Wide V T Blade: a more forgiving version of a traditional blade, with a wider sole and V-shaped hosel.

Below are several images of the just-released Ai-One and Ai-One Milled putters.

Odyssey Ai ONE Cruiser putters

Odyssey’s Ai ONE Cruiser putters have an insert made improve distance control and heavier weight to encourage a better-quality stroke.

Gear: Odyssey Ai ONE Cruiser putters
Price: $349.99 each
Specs: Cast stainless steel heads with adjustable sole weights.
Available: February 8 (pre-order), March 15 (in stores)

Who It’s For: Golfers who struggle with distance control and who want a more solid, stable-feeling putter.

The Skinny: While the Ai ONE insert helps golfers improve their distance control by normalizing ball speed over a larger area, the Cruiser putters’ heavier weight should help players make a smoother, better-quality stroke.

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The Deep Dive: When anchored puttering strokes were outlawed by the USGA and R&A in 2016, some players looked to heavier putters and counterbalanced putters to get some of the stability back in their game. Lighter putters can encourage golfers to get their hands and wrists more involved in the stroke, which can lead to inconsistency. However, heavier putters and clubs that have extra weight added to the top of the handle tend to quiet your hands and encourage players to make a smoother stroke, which can enhance consistency.

In time, the counterbalanced putter surge quieted and faded. The trend towards generally heavier putters continued, with many putters now typically weighing 345 or 350 grams, which is about 20-25 grams heavier than putters made in the early 2000s.

With the release of the new Cruiser family of putters, Odyssey is looking to blend the stability and stroke-enhancing features of longer, counterbalanced putters with a face technology created using artificial intelligence.

At the heart of the new Cruiser putter family is the new Ai ONE, which made its debut this winter in the standard Ai ONE putters. On the outside, the insert looks like a standard White Hot insert with a series of grooves milled into the hitting area. However, on the interfacing side of the urethane insert, artificial intelligence has created a series of thicker and thinner areas that help to normalize ball speed. Traditionally, when you strike a pot in the center, you get the best energy transfer, but when you strike a pot towards the heel or toe, the ball rolls out less far. With the AI ONE insert, center strikes are slowed down slightly while mis-hits roll out a touch further, so your overall distance control is enhanced. A transparent polymer window in each putter allows you to see the rippled backside of the insert.

[afflinkbutton text=”Pre-order Ai ONE Cruise putters” link=”https://worldwidegolfshops.pxf.io/OrJZDz”]

Odyssey Ai ONE Double Wide Cruiser
A window on the back of the Double Wide Cruiser allows you to see the variable-thickness Ai ONE insert. (Odyssey)

Each of the five Cruiser models features the Ai ONE insert, and all five putters are significantly heavier than most of today’s standard putters, including the 380-gram Jailbird, which also comes with the black-and-white Versa alignment lines. This is the putter that Wyndham Clark used to win the 2024 AT&T Pebble Beach Pro-Am last week and a putter that is nearly identical to the one he used to win the 2023 U.S. Open. At 38 inches in length, it comes standard with a 17-inch grip, and players are encouraged to choke down so a few inches of the grip extend above their hands. Doing this creates a counterbalancing effect and should help increase stability.

Odyssey Ai ONE Jailbird Cruiser
Weights in the sole of the Cruiser putters allow fitters to adjust the swing weight. (Odyssey)

There are three versions of the #7 putter in the Cruiser family, including a 42-inch, 380-gram Arm-Lock edition and a 48-inch, 450-gram Broomstick model. The standard #7 Cruiser is 38 inches long with a head that weighs 380 grams. Like the Jailbird, it comes standard with a 17-inch grip, along with a Stroke Lab 140 steel shaft.

[afflinkbutton text=”Pre-order Ai ONE Cruise putters” link=”https://worldwidegolfshops.pxf.io/OrJZDz”]

Here are several close-up looks at the Odyssey Ai ONE Cruiser putters.

Winner’s Bag: Nick Dunlap, the 2024 American Express

A complete list of the golf equipment Dunlap used to win the 2024 American Express.

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A complete list of the golf equipment Nick Dunlap used to win the PGA Tour’s 2024 The American Express:

DRIVER: TaylorMade Qi10 LS (9 degrees), with Project X HZRDUS Smoke Green 60 TX shaft

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FAIRWAY WOOD: Ping G425 LST (14.5 degrees), with Mitsubishi Tensei AV Raw White 85 TX shaft

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IRONS: Srixon ZX Utility (3), with Project X HZRDUS Black 105 6.5 shaft, TaylorMade P•7MC (4-9), with True Temper Dynamic Gold Tour Issue X100 shafts

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WEDGES: TaylorMade MG3 (48 degrees), TaylorMade MG4 (52, 56, 60 degrees), with True Temper Dynamic Gold Tour Issue X100 shafts

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PUTTER: Odyssey O-Works #7 Tank

BALL: Titleist Pro V1

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GRIPS: Golf Pride Tour Velvet Cord

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Best affordable putters for 2023

Shave strokes off your score while keeping some extra cash in your wallet with our list of best affordable putters.

Your putter is the only club you use on every hole — unless you hole a chip or approach shot, and in that case, good for you. But because it’s used so much, the retail prices of premium flat sticks can be outrageously high. And since no one wants to pay an arm and a leg for a putter, many amateur golfers hold onto old putters for way too long.

Technology gets better over the years and modern putters are better designed to help the average golfer make more putts. If you’re still using a putter from 10, 20, or 30 years ago, you’re putting yourself at a disadvantage.

So, we thought it’d be a good idea to put together a list of some of the best affordable putters we could find from brands like Ping, TaylorMade, Odyssey and more.

Every putter on this list is less than $200.

Plus, check out some of our other equipment lists: Best golf gloves for 2023, best affordable wedges for 2023 and best affordable drivers for 2023.

Odyssey offers limited-edition version of Jailbird putter that has been on a hot streak

Longer and heavier than standard, the Odyssey Jailbird 380 is on a hot streak.

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Odyssey’s Jailbird putters have been on a hot streak on the PGA Tour in recent weeks, and now Callaway’s putter company plans to release a limited-edition version of the striped flatstick for pre-order this week.

Wyndham Clark used this version of the Versa Jailbird to win the U.S. Open two weeks ago at Los Angeles Country Club, then Keegan Bradley won the Travelers Championship with the same style putter Sunday at TPC River Highlands.

Called the limited-edition Odyssey Jailbird 380, this version will be available for pre-order starting Wednesday at select retailers and at the company’s websites. The price will be $399.99. The Jailbird-style head has been available for a decade, and it has seen a spike in interest among Tour players this year.

Keegan Bradley used a heavier and longer version of a Jailbird putter to win the Travelers Championship at TPC River Highlands on June 25. (Patrick Smith/Getty Images)

This version of the Jailbird features an extra-long, 17-inch SuperStroke grip atop a heavier steel shaft. The putter is also longer than standard at 39 inches, and players grip down farther on the shaft. It has become a popular style of putting for players looking for more stability with their stroke.

Odyssey said the putter also has the following features:

  • Jailbird mallet head shape
  • Versa high-contrast alignment (black/white)
  • 380-gram head weight
  • Microhinge Insert
  • Face-balanced toe hang

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The importance of Rickie Fowler’s putting grip at the 2023 U.S. Open

Rickie Fowler fell in love with his caddie’s counterbalanced putter and it has turned his putting around this season.

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Fifty years ago at the 1973 U.S. Open, Johnny Miller famously shot a Sunday 63 to win at Oakmont and set the record for the lowest round ever in a major championship. On Thursday, Rickie Fowler made history at Los Angeles Country Club by becoming the first golfer to card a 62 at a U.S. Open and tied Brendan Grace’s 62 in the 2017 Open Championship at Royal Birkdale. Shortly after Fowler signed his card, Xander Schuaffele finished his first round at the 2023 U.S. Open with a 62 to share the early lead.

Watching Fowler today, it would be easy to forget that he hasn’t qualified for the last two U.S. Opens, but this has been a comeback season for the 34-year-old Californian thanks to a remarkable return to form on the greens.

Historically, Fowler had been an excellent putter, and he even led the PGA Tour in Strokes Gained: Putting in 2017 with an average of 0.852, but by 2021 he had slipped to 126th in that category and was worse on the greens than the average player on Tour at -.091. The following season, it was even worse at -0.253 (161st).

That’s when karma, a new putter and a new grip came to Fowler’s rescue.

Rickie Fowler
Rickie Fowler’s Odyssey Versa Jailbird (Michael Reaves/Getty Images)

A few days before the start of the American Express in La Quinta, California, Fowler’s first event of 2023, he hit a few putts with a putter owned by his caddie, Ricky Romano. The putter was a 2016 Odyssey Versa Jailbird, a black and white mallet fitted with a 17-inch SuperStroke Zenergy 3.0 grip. Fowler loved it, even though it was opposite from the blade-style putters he’d had success with in the past.

Fowler contacted Joe Toulon, a PGA Tour rep for Odyssey and requested a putter that was precisely like Romano’s Jailbird. Coincidentally, Toulon had cleaned out Callaway’s truck the week before the American Express and removed several old Odyssey putter heads, but had he found a Versa Jailbird the day and decided to keep it on board because Odyssey re-released the black-and-white striped putters this season. That head, which almost got thrown away, is now Fowler’s putter.

The club is 38 5/8″ long and has two degrees of loft. Fowler had the putter shortened by 1/8″ on Monday. He didn’t want that change made for a performance reason.

Instead, Fowler, who holds the extended-length putter normally with a few inches of the grip above his hands, wanted the putter shortened so the butt end would not brush against his pullovers, jackets or sweaters!

Rickie Fowler
Rickie Fowler’s 17-inch SuperStroke grip weighs 93 grams. (Photo by Ezra Shaw/Getty Images)

The Versa Jailbird Toulon had weighed 350 grams, but Fowler’s caddie’s putter was heavier, so to match the weight, three layers of lead tape were added to the sole. The added weight was also necessary because the 17-inch SuperStroke grip, which is 3 inches longer than standard, weighs 93 grams, which is 30-35 grams more than a typical putter grip. The combination of the heavier head and heavier grip creates a counterbalancing effect, which Toulon suspects combines with the Versa alignment lines to help Fowler swing more freely and make more short and mid-range putts.

The stats bear that out. On Thursday at LACC, Fowler’s Strokes Gained: Putting average was an eye-catching 4.52 and coming into this week’s U.S. Open, he ranks 50th on the PGA Tour in Strokes Gained: Putting at +0.281.

The combination of a new alignment system, a forgiving mallet design and a counterbalancing grip could be precisely what Rickie Fowler needs to win his first major championship. And he’s got his caddie to thank for it.

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Best 2023 PGA Championship-themed equipment and apparel to celebrate Oak Hill Country Club

Check out the newly released products from retailers like TaylorMade, Odyssey, New Era and more that celebrate the 2023 PGA Championship at Oak Hill.

The second major of the year is underway which means two things – a champion will be crowned and you just have to get some sweet merch to celebrate the occasion.

Oak Hill, a Donald Ross design, plays host to the 105th rendition of the PGA Championship, the fourth time its done so. In all, the course has hosted 12 major golf events from U.S. Amateur Championships to U.S. Opens and even the 1995 Ryder Cup. With so much history wrapped in the 36-hole club just southeast of Rochester, New York, adding a piece of merchandise will bolster your collection.

From commemorative golf bags and accessories to polos and hats, we found items sure to make a wonderful addition to your golf collection.

Can a $450 putter be a good value?

Putters that cost $450 or more might be a wise investment in your golf game.

Golf is costly, but over the years I have shared many ways to save money and make wise purchasing decisions on gear. Get shoes with replaceable spikes to prolong traction, buy tees in bulk online and invest in good rain gear that will last for years instead of two or three cheap pieces that leak every time you try playing through a shower.

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So, what I’m about to write might come as a shock, but I think it’s true: An ultra-premium putter, which easily can cost $450 or more, might be one of the best values for your game.

I get it: Paying a driver-like price for a putter is insane to many golfers. There are many high-quality putters that cost less than $200 and feature helpful technologies.

Getting custom fit and purchasing a putter such as the just-released Scotty Cameron Super Select Newport 2, a Toulon Design Memphis or a Ping PLD Milled Oslo 4 – all of which have a retail price of $449 – requires a significant outlay of cash. But consider these things before you completely dismiss the idea of owning one of these clubs.

1. The shapes are timeless.
If you put any of the aforementioned putters down behind the ball and like it, you will always like it. Shapes like these never go out of style.

2. The technologies are timeless.
When it comes to drivers, technologies change all the time. Faces are made thinner and faster, crowns become lighter and advancements in manufacturing lead to new ways to hit the ball farther every year. 

In contrast, putter technologies change slowly. Many of the most high-end putters are still milled from a single block of stainless steel, and in many cases materials such as aluminum and tungsten are strategically added to improve performance. Some of these putters have special face inserts or unique weighting systems to help you roll the ball more effectively. But as with their looks, the technologies you typically find in ultra-premium putters are time-tested.

3. Over time, they’re cheaper than drivers per shot.
Let’s do a little math. If you buy a new driver such as a Callaway Paradym, Cobra AeroJet or TaylorMade Stealth 2 Plus+, you will pay $550 or more. If you are an avid golfer and play 30 rounds in a season, and you hit your driver off the tee on every par 4 and par 5 (14 drives per round), you will hit driver 420 times in a season. That works out to $1.31 per shot. If you skip a few generations of drivers and play the same club for five years, that’s 2,100 shots at $0.26 per shot.

If you buy a $450 putter and need 30 putts per round, in your first 30-round season you will pay 50 cents per putt for those 900 putts. A properly fit, ultra-premium putter can easily be played for five years or longer, so if you play 30 rounds a year for five years and take 30 putts per round (4,500 putts), your cost per putt goes down to $0.10 per shot.

So, per shot, an ultra-premium putter is cheaper than today’s modern drivers.

4. They maintain resale value.
Everyone should be careful when buying used equipment online to avoid counterfeit gear. If you are looking for bargains and check the prices of used putters such as the Bettinardi Queen B Series putters, you won’t find any for less than $150 to $200, and many are still fetching $300 or more. The supplies are limited, the demand is high and the value of ultra-premium putters can remain strong for years. So if you decide to part ways with a high-end putter, you can expect to obtain a nice trade-in credit at your local store or sell it outright for a good price. 

Being a good value does not mean something is inexpensive. Paying $450 or more for any golf club represents a real investment in your game, so be sure to get custom fit. Below are several ultra-premium putters that nearly any golfer would love to use.