USC women’s basketball hopes that its increased national television presence, due to JuJu Watkins and the Trojans’ overall standing in college basketball, will continue to help the program. This Sunday, USC gets to play on NBC Sports for its road trip to Bloomington, Indiana. USC versus the Indiana Hoosiers will air at noon Eastern time, 9 a.m. Pacific. Notably, the game will be a lead-in to NBC’s coverage of the NFL playoff game being hosted by the Philadelphia Eagles, which starts at 3 Eastern and noon Pacific. NBC’s NFL pregame show starts at 2 p.m. Eastern, 11 a.m. Pacific. USC will try to continue to take advantage of its proximity to the NFL, as we noted last month after the win over UConn:
The USC-UConn TV ratings are in, and they are good: The game averaged 2.23 million viewers, making it the second-highest-rated game ever shown on Fox Sports, and the most-watched women’s college basketball game so far this season. This game got plenty of eyeballs on it.
We continued:
Fox Sports said that the audience for USC-UConn women’s basketball peaked at 3.76 million viewers in the first 15 minutes of the broadcast window. This is likely due to the fact that USC-UConn followed Fox’s NFL game between the Pittsburgh Steelers and Baltimore Ravens. The NFL lead-in gave this game a boost.
The NFL is king. USC hopes that the Indiana game gets some NBC viewers who are tuning in for football … and a lot of viewers who simply want to watch JuJu Watkins on a Sunday. Keep in mind that the USC-UConn game went directly up against a College Football Playoff game (Ohio State versus Tennessee). There is no such competition for this game early on Sunday. JuJu Watkins has it all to herself.