Tag: molson coors

Kyle Field inks a multi-year deal that will make Molson Coors the new beer sponsor just in time for the football season

Texas A&M venues will move on from Anheuser-Busch to Molson Coors as their new beer sponsor starting in September

It was announced that Molson Coors will replace Anheuser-Busch as the official beer sponsor for the Maroon and White. This matches well with the tune of Aggie athletics over the past few years, which is change. The following sports all replaced a tenured coach within the last two years.

One of the most surprising changes was Jimbo Fisher handing over the play calling and QB coach duties to new Aggie football offensive coordinator Bobby Petrino.

So, it’s only fitting that the beer of choice at Kyle Field also changed after seven years. This move will also make way for Revolver Brewing Company to spearhead a new A&M-branded beer as 12th Man Lager will be phased in the change.

“Molson Coors along with Revolver Brewing Company will also develop a new Texas A&M-branded beer that will debut during the fall of 2023. More information about the product launch and availability will be announced at a later date.”

Ross Bjork continues to do what he does best: bringing in deals and innovation that enhance the experience for fans, students, and athletes. Below is what he had to say about the deal.

“We are always looking for innovative opportunities to engage more Aggies and enhance the fan experience for the 12th Man at all of our venues and we are excited to partner with Coors Light, Twisted Tea and Kristen Distributing Company this fall,” Texas A&M Director of Athletics Ross Bjork said. “This multi-year partnership will not only provide already great products to our fans but open new opportunities for the Molson Coors and Boston Beer families. Most importantly, we appreciate all three partners shared commitment to encourage fans to drink responsibly.”

Contact/Follow us @AggiesWire on Twitter, and like our page on Facebook to follow ongoing coverage of Texas A&M news, notes, and opinions. Follow Jarrett Johnson on Twitter: @whosnextsports1.

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Molson Coors has entered the game: Brand to invest in national Super Bowl commercial in 2023

30 years later, Molson Coors is back in the Super Bowl Sunday commercial game.

Molson Coors dropped some early but heavy-hitting Super Bowl news this week, announcing the brand will have a national in-game ad or ads during Super Bowl 57 (LVII for the Roman numeral fans out there). It will be Molson Coors’ first big-game entry in some three decades.

The lull comes from an exclusivity deal that placed an advertising squeeze on beer brands in the past, limiting the number of national spots that feature beverages and brews.

While that roadblock’s origins go back to 1989—the first year of USA TODAY Ad Meter—some of Molson Coors’ portfolio has appeared after in the ratings, most notably Miller Lite, which finished 13th in 1993 with a spot starring Bob Uecker.

Since then, however, the undisputed commercial king of beers has been…well, The King of Beers.

Anheuser-Busch has been the Super Bowl Sunday advertising champion, with Budweiser, Bud Light and the other iterations winning the most Ad Meter ratings of all time, while creating some truly iconic commercial characters in television history: Frogs, dogs, and even a zebra, to name a few.

But controlling the commercial beer aisle is a lot easier when the shelves are restricted.

“Since 1989, there’s only been one official beer advertiser during the Super Bowl, and honestly, that’s no fun,” says Molson Coors Chief Marketing Officer Michelle St. Jacques. “After almost 40 years away, you can bet our brands are going to bring it this year. Game on.”

While Molson Coors has been absent from the in-game rush for the past 30 years, the company has done a solid job hanging around the pop-culture conversations during Super Bowl Sundays. Recently, the brand has taken the popular approach of introducing interactive campaigns to draw fans’ attention during such a highly trafficked event.

That level creativity adds another layer to the overall development, an exciting build as advertising’s biggest stage enters conversations with the NFL season on the horizon.

As for which brands commercial fans will see? That’s also part of the intrigue. Molson Coors does have football-centric brews in Coors Light and Miller Lite, plus a hard seltzer option from Topo Chico, and St. Jacques hinted, the decision “comes at a time when momentum behind [Molson Coors’] biggest brands – and our newest big bets – is stronger than it’s been in years, and we’re committed to investing behind them on the largest national stage there is.”

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More from the Super Bowl commercial world:

The TV dads (or their daughters) who starred in 2022 Super Bowl commercials

How much does a Super Bowl commercial cost? Here’s the average breakdown since 1967

The first horse to appear in a Super Bowl commercial in the Ad Meter ratings? It’s not what you think

Ad Meter Rewind: The 2012 Super Bowl commercial lineup was the Year of the Dog