Tag: Merchandising

The Milwaukee Bucks are transforming …

The Milwaukee Bucks are transforming the 2021 NBA Championship Court from Fiserv Forum into collectibles for the public. The Bucks are launching an NBA Reclaimed Program in partnership with NBALAB, the innovation hub of the NBA, and Artsman, a craftsmen company. The program will transform the team’s 2021 NBA Championship Court into collectibles for gifting, giveaway, and retail purchase.

Asked if his agent was working on any …

Asked if his agent was working on any deals with watch makers like Tissot (an official NBA sponsor), Williams said, “they’ve reached out, they’ve reached out. It may or may not be in the works, they’ve reached out.” Timex took notice of Williams’ nickname right away. And while Williams made it sound like Tissot was the brand that reached out, it could be any timepiece maker (or all of them… one for each dimension in which Williams lives).

The network distributed the league’s …

The network distributed the league’s signature orange logo hoodie to stars ranging from Naomi Osaka to LeBron James, and through posts on these athletes’ widely followed accounts, the #OrangeHoodie campaign was born. By the end of a weekend that featured incredible ratings and a major on-court demonstration for social justice, the hoodies were sold out, and momentum had built for a much-hyped 2020 season from a “clean site” at IMG Academy in Bradenton, Fla., thanks to the combined might of ESPN and the WNBA. “Orange hoodie is top selling item on fanatics = not rocket science,” tweeted veteran guard and players’ association leader Layshia Clarendon. “Its exposure. This is the opening weekend and the most National TV games we’ve had. So we’re getting coverage. Our stories told.” The orange hoodie has come to represent much about the WNBA, both good and bad.

Other sponsors include Clorox, who …

Other sponsors include Clorox, who provided much-need disinfectant wipes and electrostatic sprayers for players and staff at the team site, as well as Anheuser-Busch. But like all leagues, even those with more corporate resources, the WNBA had to innovate to bring action to fans during the pandemic. It was no coincidence, for example, that the orange hoodie was in position to make such a dent in exposure for the league. Merchandise has been a priority since Hedgpeth and Engelbert started in their positions last year. Investing in merchandise accomplishes two things at once: brand marketing and revenue, Hedgpeth said.

To celebrate the NBA Finals, Disney and …

To celebrate the NBA Finals, Disney and NBA came up with a substantial collection of merchandise. The following merchandise will be showing up on August 24 at Disney Springs at Walt Disney World Resort and on August 31 on shopDisney.com. This new NBA Experience collection will be incredibly unique to go along with this once in a lifetime season that brought together the NBA and Disney for the NBA Playoffs at Walt Disney World Resort. The collections will do this visually as well as they combine NBA with classic Disney Parks icons. There will also be some specific merchandise for specific NBA teams. There is a little bit of everything for Disney and NBA fans. This includes drink ware, basketballs, phone cases, spirits jerseys, shirts, magic bands, and so much more!

Jonathan Isaac suffered a torn ACL on …

Jonathan Isaac suffered a torn ACL on Sunday night and will be out for the remainder of the season, and the injury came at a time when the Orlando Magic star was gaining tremendous popularity. Isaac’s jersey sales have skyrocketed recently, with only LeBron James having a hotter-selling jersey. The increase in sales was likely a response to Isaac refusing to kneel during the national anthem recently.