Other sponsors include Clorox, who provided much-need disinfectant wipes and electrostatic sprayers for players and staff at the team site, as well as Anheuser-Busch. But like all leagues, even those with more corporate resources, the WNBA had to innovate to bring action to fans during the pandemic. It was no coincidence, for example, that the orange hoodie was in position to make such a dent in exposure for the league. Merchandise has been a priority since Hedgpeth and Engelbert started in their positions last year. Investing in merchandise accomplishes two things at once: brand marketing and revenue, Hedgpeth said.