Tag: Merchandising

Eric Woodyard: Cleveland’s new City …

Eric Woodyard: Cleveland’s new City Edition jerseys will celebrate the team’s 50th anniversary, while honoring the big moments in club history. The featherlike “Cle” wordmark is inspired by throwback Cavs uniforms. pic.twitter.com/YpEecNG8nu

Today, the Sacramento Kings unveiled …

Today, the Sacramento Kings unveiled the new Nike City Edition uniforms for the 2019-20 season with a refreshed look. Blending old branding and new branding, the new City Edition uniforms feature red, baby blue, white and gray. These colors have been woven through the franchise’s history and help represent the 35 years of Kings basketball in Sacramento – continuing the Proud Past, Proud Future focus. This refreshed City Edition uniform will flip to feature red as the primary color for the first time in Kings history and still don “Sactown” across the chest – the adoring nickname given to the city by Sacramentans.

Inspired by the history of Orlando, its …

Inspired by the history of Orlando, its fans and its “orange” roots, the Orlando Magic’s City Edition uniform was unveiled tonight at NBA Experience at Disney Springs with Magic players donning the freshly unveiled ‘uni’ exclusively for the Magic’s season ticket holders (photo link above). Walt Disney World Resort is the Orlando Magic’s uniform branding partner and, similar to the team’s other uniforms, the City Edition uniform will carry the Walt Disney World Resort logo. The City Edition uniform uses orange and the “ORL” as its central focus, representing pride for The City Beautiful and the energy of its fans through the color orange.

On Thursday night, after Vucevic …

On Thursday night, after Vucevic modeled the new uniform, he was informed that the franchise had, in the mid-1980s, considered naming itself the “Orlando Juice.” That stunned Vucevic. Asked whether Juice would have been a good nickname, he responded, “No, that would have been very bad, and that definitely would’ve been the laughingstock of the NBA. So I’m glad that they went with Magic.”

The decision to include orange in the …

The decision to include orange in the 2019-20 City Edition color scheme could foreshadow future versions of alternate Magic uniforms. It’s conceivable that the 2020-21 iteration, which already has been finalized, could include more orange and less grey. And perhaps subsequent alternate uniforms will be almost entirely orange and will feature the name Juice — the finalist that Williams, co-founder Jimmy Hewitt, the former Orlando Chamber of Commerce and the Sentinel ultimately rejected back in 1986. In the near future, Magic officials will meet with Nike designers to begin designing the 2021-22 City Edition uniform. “It’ll be interesting to see how this develops,” Martins said. “I think that orange is something that we may hang onto in some form or fashion in the next couple of iterations of the City Edition jersey, but it’ll be different. And perhaps ‘Juice’ is included. Perhaps it’s not.”