Golf merchandise spotlight: Eastside Golf hoping to bring ‘all types of new people’ to the game

“Our goal is to bring all types of new people into the game of golf.”


Olajuwon Ajanaku and Earl A. Cooper co-founded the lifestyle brand Eastside Golf after winning a national championship together at Morehouse College in Atlanta.

On the company’s website, it says:

Eastside Golf is a lifestyle golf brand developed to raise awareness about golf among youth and non golfers. We want to inspire the culture, promote diversity and continue to be authentic.

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands, and Brad Fox, the head of sales for the company, explained the brand’s vision while showing off their wares.

“Our goal is to bring all types of new people into the game of golf,” Fox said.

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

 

Golf merchandise spotlight: Bond film opening inspired shirt by Jaxson Maximus founder

Christian Boehm was watching TV when he got an idea for his Sexy Golf Girls shirts.

Christian Boehm, the founder and owner of the golf clothing company Jaxson Maximus, was watching TV when he got an idea for his Sexy Golf Girls shirts.

“The inspiration came from, you’ve probably seen the opening of a James Bond film, where the girls all swim through the water, and I was watching one of those one night and I’m like that’s really cool, I’m going to do something like that for golf,” Boehm told Golfweek.

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands.