Tag: Merchandise Spotlight 2024

Golf merchandise spotlight: Original Penguin is almost 70 years old, but still cutting edge

The company focused on having fun while paying homage to traditional golf.

Original Penguin is a brand with a retro heritage lifestyle that has been around since 1955. The company focused on having fun while paying homage to traditional golf.

This year, the company was excited about its golf silhouettes and prints, with a hero print leading the collection. The brand has taken a more conservative approach to prints this year to fit in with current lifestyle trends.

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Pete Gibbons, the company’s director of sales, talked with Golfweek about the company’s newest lines.

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Golf merchandise spotlight: Duca del Cosmo focusing on lightweight shoes, new prints this season

Jana Estanislau said the company has a strong emphasis on style and aesthetics.


As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands, including Duca del Cosmo.

Jana Estanislau, the brand’s operations manager, said the company has focused on lighter-weight shoes this year with a strong emphasis on style and aesthetics.

They have a new Latina line and the popular Oliveras now comes in green and rose gold. They still have classic men’s shoes like the Davinci and Dandy, with a new snake print option for the latter.

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Golf merchandise spotlight: Breezy Golf has blown up through the wholesale golf market

Soon after Bob Does Sports launched, a clothing brand called Breezy Golf was formed.

Fat Perez, Joey Demare (better known as Joey Coldcuts) and Robbie Burger are the founders of Bob Does Sports, one of YouTube’s most popular golf series.

Soon after the channel launched, a clothing brand called Breezy Golf was formed. The company started with polos and hats and expanded to include quarter zips and hoodies. The brand has been successful and recently ventured into wholesale, reaching its goal within three months.

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands, including Breezy. MJ Casiano, the sales director for the company, showed off the company’s newest items.

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Golf merchandise spotlight: Relux Robotics’ fully automated system can pick up to 36K balls in 24 hours

Relux Robotics specializes in golf ball management systems, including picking up, washing, and dispensing golf balls.

Relux Robotics specializes in golf ball management systems, including picking up, washing, and dispensing golf balls.

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Frederick Olson, the company’s director of product and business development, talked with Golfweek about their partnership with Range Servant in the U.S. market. The fully automated system can pick up to 36,000 balls in 24 hours and charges for 1.5 hours before resuming its duties.

The system is tied to a drop-off station that connects to Range Servant’s back-end equipment.

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Golf merchandise spotlight: Bad Birdie unveils new apparel line (including women’s golf shorts)

Bad Birdie Golf was born when founder Jason Richardson launched the company from his Los Angeles home in 2017.

Bad Birdie Golf was born when founder Jason Richardson launched the company from his Los Angeles home in 2017. Having zero apparel background, Richardson wandered the L.A. garment district, frequented fabric stores and figured on his own out how to make polo shirts and how the whole process worked.

Now, the company has introduced its new spring/summer line for 2025. As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands, including Bad Birdie.

Danny Kirali, an account executive for the company, showed off the company’s new top layer with zipper function, and women’s golf shorts with tech features and multiple pockets. These products have been selling well on their e-commerce website and will now be available for wholesale.

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Golf merchandise spotlight: Vim Hue’s headwear is perfect for female golfers

The Sun Goddess is the brand’s most popular product, with adjustable features and UPF 50 protection.

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands.

Katy Craft, owner of Vim Hue, spoke about the company’s patented headwear line designed for women. The Sun Goddess is the brand’s most popular product, with adjustable features and UPF 50 protection. It allows women to wear their hair in any style while staying cool and comfortable during activities.

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Golf merchandise spotlight: Hudson Sutler recently launched a golf bag and leather collection

The company has a manufacturing facility in New Jersey.

Hudson Sutler touts itself as an American-made lifestyle brand that designs classically inspired and customizable bags, backpacks and accessories.

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands, and Jake Lecky, one of the co-founders of the brand, talked about how the company recently launched a golf bag and leather collection.

Watch the video above to see more about the company, which has a manufacturing facility in New Jersey.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

 

Golf merchandise spotlight: With Rickie Fowler as ambassador, 2UNDR offers new Sport Shift line

The brand is now working with over 4,000 golf shops nationwide.


Since 2014, the underwear brand 2UNDR has been building partnerships with pro sports teams, colleges and golf stars. Rickie Fowler has been an ambassador for the brand, which is now working with over 4,000 golf shops nationwide.

Jack Curry is the Senior VP Of Sales for 2UNDR and he spoke with Golfweek as part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas.

Curry explained the brand’s new product, the Sport Shift, a quick-dry polyester undergarment for heavy sweat activities. The new addition complements a line that includes the popular Swing Shift, which offers a patented Joey pouch for “asset management.”

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Golf merchandise spotlight: Mark Wahlberg’s Municipal Apparel unveils new shoe line

The company was co-founded by Mark Wahlberg in 2019.

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands.

Michael Sorrell from Municipal Apparel talked about the company’s men’s and women’s apparel line, as well as a new footwear launch. The company was co-founded by Mark Wahlberg in 2019.

Sorrell highlighted the SportCross ATG shoes, all-terrain golf shoes that Wahlberg has worn for years.

Click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Golf merchandise spotlight: Bubble Lifestyle offers apparel good for course or gameday

The company markets itself as “perfect for college gameday and fall fashion.”


As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands.

Brett Oliver, co-owner of The Bubble Lifestyle, introduced the company’s women’s apparel line, one she insists works on and off the golf course.

The group, marketed as “perfect for college gameday and fall fashion,” offers skirts, performance tops, sweaters, and pants.

The company’s new skirt style comes in two lengths and there are also new moisture-wicking and SPF performance tops.

Click here to see all videos in our Golf Merchandise Spotlight 2024 series.