After conducting a virtual show last year, the PGA Show returns to Orlando from Jan. 25-28. The 69th annual gathering of the golf industry will look different in size and scope thanks to COVID-19 concerns, but the Show must go on and Golfweek spoke with Marc Simon, event vice president for PGA Golf Exhibitions, who explained what to expect.
GWK: Why are we having an in-person show this year?
MS: That’s a great question. After having a virtual event last year, while so much of the feedback was positive and the educational component was good, people missed being together, the networking component and seeing, touching and feeling product. The industry is ready to come back. We have over 600 brands, 13,000 people pre-registered and the Show is an important conduit to drive the business of golf forward, to address the issues of the day, and how do we retain all the new players coming in. There’s no better way to do that than to meet in person.