5-star WR Dakorien Moore sees big uptick in NIL valuation after committing to LSU

Though he can’t currently sign NIL deals, Dakorien Moore is quickly building his profile after committing to the Tigers.

The Tigers landed a player to build the 2025 recruiting class around over the weekend when they landed five-star Duncanville, Texas, receiver [autotag]Dakorien Moore[/autotag].

Moore, who ranks as the No. 10 overall prospect in 2025 according to On3, is the highest-rated commit in LSU’s class. And as we’ve seen, being a top-tier prospect is a lucrative game.

Since committing to the Tigers, Moore has seen a significant uptick in his name, image and likeness valuation from On3, seeing a $38,000 increase to $214,000. Moore can’t currently capitalize on that as high school athletes are not permitted to sign NIL deals in Texas, but he will certainly have his pick when he gets to college.

On Saturday, just 48 hours removed from four-star running back Caden Durham announcing his commitment to LSU, his Duncanville teammate Dakorien Moore followed suit and pledged to the Tigers. It was a crucial two days for LSU. A five-star and the No. 2 wide receiver prospect on the On3 Industry Rankings or the 2025 recruiting cycle, Moore had 44 receptions for 764 yards and six touchdowns last season. He averaged 17.4 yards per catch for the Texas 6A D-I state champions. While he can’t sign NIL agreements as a high school athlete in Texas, he has nearly 40,000 social media followers.

“I liked just the vibes and energy from the coaches,” Moore told The Bengal Tiger staff. “It’s a cool place, to play ball and to just live around. They have always been at the top for me. It’s just WRU. You’re wrong if you didn’t have LSU at the top as a wideout.”

Between gymnast [autotag]Livvy Dunne[/autotag] and women’s basketball stars [autotag]Angel Reese[/autotag] and [autotag]Flau’Jae Johnson[/autotag], LSU is quickly becoming an NIL destination. Now, the football program could also be getting in on that action with one of the top players in the 2025 recruiting class.

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Meta announces NIL incubator for female college athletes

Female athletes ranging from D1-NAIA divisions are eligible to apply and the applications close July 23rd, 2023.

Meta announced its NIL Empower 3.0: “an incubator program aimed to empower female college athletes to maximize NIL opportunities and prepare for life after sports.” This comes on the heels of LSU’s Livvy Dunne announcing her own foundation to help LSU female college athletes excel in Name, Image, and Likeness opportunities.

Instagram is looking for 30 female athletes to go through this five-month program. The selected athletes will “work with the Meta Sports Partnerships team, industry leaders, and some of the biggest brands in the world to gain education, mentorship, and opportunities aimed to help them succeed in the NIL Era.”

The program is threefold:

Education

“Learn what it takes to build a brand, grow an audience and monetize in the NIL era by participating in five educational workshops led by the Meta sports partnerships team and industry professionals.”

Incentives

“Athletes will receive gifting, unlock opportunities to receive at least one NIL deal, be prioritized for Meta incentive programs, and receive amplification opportunities with Meta partners.”

Career Development

“Build your network, connect with fellow female athletes, and prepare for life after sports by hearing from inspirational guest speakers and having the opportunity to be considered for micro-internships.”

Female athletes ranging from D1-NAIA divisions are eligible to apply and the applications close July 23rd, 2023. There are eligibility requirements including:

  • Have at least one (1) semester of eligibility remaining during the 2023-2024 academic year;
  • Excited about the NIL era and eager to learn more about how Facebook and Instagram can help you build and monetize your personal brand;
  • Willingness to collaborate with the Empower cohort on content opportunities;
  • Bonus: ambitious, engaged, entrepreneurial, willing to hustle!

Even if an athlete is not selected, by simply applying they will receive educational NIL resources and be invited to join an informational webinar designed to provide resources, connections, and opportunities for female college athletes.

LSU gymnast Livvy Dunne launches ‘The Livvy Fund’ to support Tigers female athletes

Livvy Dunne is using her profile to help other athletes at LSU.

LSU’s [autotag]Livvy Dunne[/autotag] has largely become the face of name, image and likeness deals in women’s college sports. Now, she’s using her profile to help her peers in Baton Rouge.

Dunne recently launched “The Livvy Fund” with Bayou Traditions, LSU’s NIL collective. The fund is meant to help provide equitable opportunities to deals for athletes in a unique venture.

The rising senior at LSU has amassed 7.6 million followers on TikTok and 3.8 million on Instagram, leading to an estimated NIL valuation of $3.5 million, according to On3. The only college athlete worth more is USC signee Bronny James, son of NBA superstar and future Hall of Famer LeBron James.

“As a female student-athlete, I have been fortunate enough to build a strong social media following and establish valuable brand partnerships that have launched my career in ways I couldn’t imagine,” Dunne said in a statement. “I am excited to build on this momentum by leveraging my connections and sharing my knowledge in the NIL space to create more opportunities for LSU female-student athletes while emphasizing the importance of bringing NIL funds to women in college sports.”

LSU has become a haven for NIL opportunities in women’s sports between Dunne and women’s basketball stars [autotag]Angel Reese[/autotag] and [autotag]Flau’Jae Johnson[/autotag], who also rank near the top in NIL valuation. Now, in part thanks to Dunne, more female athletes at LSU will have the opportunity to build their brands.

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LSU star Angel Reese’s NIL valuation rises yet again

Reese now ranks fifth among college athletes in terms of NIL valuation, per On3.

[autotag]Angel Reese[/autotag] may not have been eligible for the WNBA draft this season, but leading LSU to its first national title has proved plenty lucrative for the women’s basketball forward.

She’s one of the highest-earning athletes in the country in name, image and likeness deals, and her valuation rose again this week by $249,000, according to On3.

Reese’s NIL valuation is $1.6 million, an increase of 27% in the last 10 weeks since she rose to national prominence during the NCAA Tournament.

She ranks fifth among college athletes in terms of her valuation, sitting behind only Bronny James, fellow LSU athlete [autotag]Livvy Dunne[/autotag], Arch Manning and Caleb Williams.

With more NIL deals we can keep track of, Reese is showing what’s possible when an athlete takes advantage of the platform provided by college sports and social media to build their brand.

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Here’s LSU gymnast Livvy Dunne’s NIL advice to current recruits

Dunne has arguably become the face of NIL in college athletics.

There’s perhaps no better example of what a college athlete can be in the new era than [autotag]Livvy Dunne[/autotag].

The rising senior LSU gymnast has the biggest social media presence of any college athlete, building a following of more than 10 million across multiple platforms. That makes her the most valuable women’s college athlete in terms of name, image and likeness deals per On3 and second only to Bronny James, the son of LeBron James who recently committed to USC.

Dunne recently appeared at a meet and greet as part of On3’s NIL Elite Series, where she gave advice to current high school football recruits on navigating the NIL space.

“I would say taking your time to pick your brand deals and to be picky,” Dunne said per On3’s Pete Nakos. “There’s no problem in saying no to brands if it doesn’t feel right to you.”

Dunne also said that having a strong support system in place is key.

“I would say having a good support system is so important,” she said. “My family, they stand behind me, and my mom, she helps me. My sister helps put together videos and sends them to the brand while I’m at practice or competing. So, she’s definitely a huge component in my everyday life and helping me with these brand deals. But having a good support system and compartmentalizing your day, so you don’t get overwhelmed (is crucial).”

We’ve seen a lot of change in college sports, and athletes now have more agency than ever before. But with agency comes more responsibilities, and no one knows that better than Dunne, who has arguably become the face of NIL in college sports.

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Trio of LSU athletes lead women in NIL valuation, per On3

Livvy Dunne, Angel Reese and Flau’Jae Johnson are the three highest-valued athletes in women’s college sports.

Women’s sports are growing in popularity around the country, and that’s especially true when it comes to LSU.

Three Tigers lead the way on On3’s women’s name, image and likeness valuation metrics: gymnast [autotag]Livvy Dunne[/autotag] ($3.4 million valuation) followed by basketball stars [autotag]Angel Reese[/autotag] ($1.4 million) and [autotag]Flau’Jae Johnson[/autotag] ($812,000).

Dunne has become one of the most successful athletes in terms of utilizing social media to build her brand, and she has more than 11 million followers across all social media platforms. Reese and Johnson, meanwhile, saw their online followings skyrocket after leading the Tigers to the program’s first national championship last month.

Among other deals, Dunne and Reese will become the first college athletes to be featured in Sports Illustrated’s swimsuit edition. Johnson — a rapper off the court — has signed a record deal with Jay-Z’s Roc Nation.

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On3’s predicted highest-paid college athletes for the 2023 year

A look at On3’s top 10 predicted highest-paid NCAA student athletes for 2023.

Name, image and likeness has no doubt changed the lives of many NCAA student-athletes across the country. Continue reading “On3’s predicted highest-paid college athletes for the 2023 year”