Livvy Dunne signs multi-million dollar NIL deal with Passes

Livvy Dunne is signing a deal with Passes, a subscription-based platform for content creators.

LSU gymnast [autotag]Livvy Dunne[/autotag] has been one of the most successful college athletes in the country when it comes to taking advantage of NIL, and now she’s adding another major deal to her repertoire.

On Wednesday, Dunne announced a multi-million dollar deal with Passes, a subscription-based platform for content creators.

“Passes allows me to monetize my creativity and expertise in ways that were previously unavailable to college athletes, which is why I’m so excited to be partnering with them,” Dunne said in a release, according to Forbes. “By offering exclusive content and experiences, I can turn my passion for gymnastics as a college athlete and content creation into a sustainable career path, and build deeper connections with my fans and supporters. I love how Passes is so user-friendly too. It’s intuitive and easy to navigate, making it simple for creators to set up their accounts, create content, and engage with their audience without any technical barriers.

“I’m excited to have the opportunity to connect with my fans and show them parts of my life they haven’t seen on other social media platforms. I can’t wait to share behind-the-scenes livestreams and an inside look into my life as a collegiate gymnast. I hope that this empowers other female and NIL athletes to become Passes creators so they can continue to connect with their fans and be entrepreneurial as athletes.”

Dunne is the first college athlete to sign an NIL deal with the platform.

With more than 5 million followers on Instagram and nearly 8 million on TikTok, Dunne has one of the largest platforms of any college athlete and boasts an NIL valuation of $3.7 million, per On3.

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What LSU gymnastics’ 1st national title means for program

LSU gymnastics won its first national title on Saturday. Here’s what it means for the program.

[autotag]DD Breaux[/autotag] took over LSU gymnastics in 1978.

In the years that followed, LSU became one of the country’s top programs, often finishing top 10 nationally. Year after year, All-Americans came through the program, making LSU a destination for the top up-and-coming gymnasts.

Despite the superstars and LSU competing at the top of the SEC every year, one thing remained elusive — a national title.

Breaux retired in 2019, finishing her career with three straight SEC titles. But after 40+ years at the top of the sport, LSU still lacked a national title. Breaux gave way to her successor, [autotag]Jay Clark[/autotag], and the chase continued.

Long story short, the Tigers’ relentless pursuit of a national title was rewarded on Saturday, and for the first time in program history, LSU gymnastics won a national title.

It may have come a few years after Breaux’s retirement, but this is her title as much as it is Clark’s. Yes, Clark is the one who closed it out, but Breaux built this program and remained a prominent figure in the LSU community even as she stepped away from coaching.

You could see it in Clark and Breaux’s embrace. Clark, who was an assistant on Breaux’s staff for eight years, knows the role Breaux played in this.

Following the competition, Clark said Breaux gave him “an opportunity to join her when I needed one.”

“I felt it was important that when this program won its first national title, that it be hers as well,” he said.

This title cements the legacy of a program that’s always known it can compete at this level, despite the grand prize proving elusive. No longer is that the case.

Winning a national title is hard. Years of coming up just short can take a toll on a program. We’ve seen programs across sports come close, say, “We’ll be back next year” and never get back.

LSU had to say that a lot over the years. Except this program kept coming back. As stars left, new ones shuffled in and LSU stayed in the fight, finally winning it all. This title belongs to all of the ones who have come and gone.

Perhaps the brightest of all those stars is [autotag]Haleigh Bryant[/autotag], who was already one of the best athletes in LSU history entering the weekend. Following a national title, she leaves no doubt about her LSU legacy.

There might be some recency bias here, but Bryant is the best gymnast in LSU history. She’s been the heart and soul of this team for four years. Her personal resume grew longer over the weekend, winning the individual all-around title.

LSU athletics has become accustomed to national titles in recent years. Football took home the title in 2019 before baseball and women’s basketball grabbed trophies of their own in 2023. Gymnastics has arguably been this athletic department’s most consistent product over the last 40 or so years. Now, it has the national title to back it up.

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Prime Video to release docuseries covering 2023-24 LSU athletics season, NIL

The series is set to prominently focus on name, image and likeness benefits.

It’s been a memorable athletics season so far for the LSU Tigers, and it seems fans will get a chance to take a deeper look at that success.

Amazon Prime Video has greenlit a new docuseries called The Money Game that will provide an in-depth view of the athletic department during the 2023-24 season. The series will feature both the on and off-field developments with a heavy focus on name, image and likeness benefits, of which LSU has been at the forefront.

It will star women’s stars and NIL powerhouses [autotag]Angel Reese[/autotag], [autotag]Flau’Jae Johnson[/autotag] and [autotag]Livvy Dunne[/autotag], and it will also feature quarterback [autotag]Jayden Daniels[/autotag], who won the Heisman Trophy in 2023.

“The docuseries follows, in real time, a historic turning point in the NCAA upon policy changes on name, image, and likeness (NIL) rights—guaranteed to shape the trajectory of college sports forever—highlighted by the surreal experiences of LSU’s top players, coaches, and administrators,” Amazon said in a release. “LSU, the flagship university of the state of Louisiana, is one of the most iconic brands in college athletics. LSU boasts an SEC-best 51 team national championships and is currently home to three of the top-10 collegiate earners in NIL.”

This is an excellent chance for LSU to market its athletics department as well as its NIL opportunities given to players. It is not currently clear when the series is set to release.

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LSU gymnastics notches win in SEC opener against No. 6 Kentucky

The Tigers recorded the highest team score in the country so far this season.

LSU gymnastics began conference competition on Friday, hosting No. 6 Kentucky in the PMAC.

It couldn’t have gone much better for LSU with the Tigers posting a score of 198.125, the highest score we’ve seen around the country this year. LSU had a strong performance on vault, headlined by a 9.975 from [autotag]Haleigh Bryant[/autotag] and a 9.925 from [autotag]Savannah Schoenherr[/autotag].

But it was the floor that pushed LSU’s score into the upper echelon. The Tigers’ floor score would have been a season-high for any team in the country and was the third-highest in program history.

[autotag]Kiya Johnson[/autotag] stole the show and anchored the rotation with a perfect 10. Johnson finished with a 39.650 in the all-around, a season-high for her.

The win was Jay Clark’s 50th career victory at LSU after taking over the program in 2021.

Next up for the Tigers is a trip to Missouri on Friday. Missouri, which is coming off a win against No. 20 Georgia and has just one loss to No. 4 Alabama, will be another tough test for LSU.

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LSU at the forefront of growth of women’s sports in 2023

Women’s sports saw significant audience growth in 2023, and LSU athletes are partially to thank for it.

There’s an undeniable trend in the sports world, and it’s the increasing popularity of women’s sports, particularly at the college level.

LSU has both benefitted from and played a role in that growth, winning the women’s basketball national title in 2023 in front of a record-setting television audience.

On3 recently identified some major changes in the college sports landscape this year, and the growing audience for women’s sports — in large part thanks to athletes like LSU’s [autotag]Livvy Dunne[/autotag], [autotag]Flau’Jae Johnson[/autotag] and [autotag]Angel Reese[/autotag] — are at the forefront.

Dunne, Reese and Johnson all rank in the top 25 nationally in terms of collegiate player NIL value, and nearly $10 million people watched the national title game against Iowa, more than the WNBA Finals.

These trends are only likely to continue, and LSU’s already strong women’s programs are sure to benefit.

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WATCH: Paul Skenes makes Single-A debut with Livvy Dunne in attendance

Paul Skenes issued two strikeouts in a scoreless inning during his Single-A debut.

[autotag]Paul Skenes[/autotag] made his Low-A debut in the Pittsburgh Pirates minor league system on Tuesday night.

After being called up following just one inning of work at the rookie level, Skenes tossed just one inning again on Tuesday night for the Bradenton Marauders. But it was a good one.

Skenes allowed one hit, but he also issued a pair of strikeouts while giving up no runs or walks. Having pitched an entire college season, we’re likely only to see limited work from Skenes down the stretch in the minor league season, but the No. 1 2023 MLB draft pick impressing early on in his time with the Pirates organization.

In attendance for Skenes’ Single-A debut was LSU gymnast [autotag]Livvy Dunne[/autotag], who is rumored to be dating the former Tigers pitcher.

Skenes and teammate [autotag]Dylan Crews[/autotag] became the first college teammates to go first and second overall in the same draft, and the former signed a record-setting signing bonus for a drafted player worth $9.2 million.

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