Tag: Hyundai

Stars show off Boston accents in Hyundai ‘Smaht Pahk’ Super Bowl commercial

Several big name actors came out for Hyundai in this Super Bowl spot.

If you’re going to do a bit with Boston accents, it’s helpful to just totally lean in on it and make it as ridiculous as possible.

That’s what John Krasinski, Rachel Dratch, and Chris Evans did (along with a nice guest spot from David “Big Papi” Ortiz) in this “Smaht Pahk” Super Bowl commercial from Hyundai.

Plenty of Massachusetts towns (and bodies of water) get a shout out, Krasinki perfectly calls a car key fob a “clickah,” and my biggest question is how on Earth did Matt Damon and Ben Affleck miss out on this? I feel like you wouldn’t even need to pay them.

Hyundai apparently went through 300 scripts (!) before landing on this one for the commercial. That’s … a lot.

See all the commercials from the Big Game at USA TODAY’s Ad Meter.

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Super Bowl commercial rush with YouTube’s AdBlitz: Two spots top 30 million views

Super Bowl Sunday is here, and already a lot of eyes are on the big commercials we’ll see during tonight’s game. Two spots, in particular, are really climbing up the view count, totaling over 30 Million! As Ad Meter counts down to kickoff time, …

Super Bowl Sunday is here, and already a lot of eyes are on the big commercials we’ll see during tonight’s game. Two spots, in particular, are really climbing up the view count, totaling over 30 Million!

As Ad Meter counts down to kickoff time, let’s check in with AdBlitz, a YouTube exclusive, and see what two are rushing to the top.

Amazon: “Before Alexa”

Amazon’s “Before Alexa” ad has already been on people’s radar this week thanks to a quirky teaser that shows Ellen and Portia battling over the room temperature. Now, the full spot is out and people are heading over to YouTube to watch it—a lot of people.

AdBlitz Tally: 39,886,492 views (and counting…)

Hyundai: “Smaht Pahk”

Who doesn’t love a comical nod to the Boston accent? (Apparently, not many.) The Hyundai spot featuring Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz is picking up momentum and right behind Amazon’s view count.

AdBlitz Tally: 30,603,445 views (so FAH…)

Will it catch up? Make sure to check back in as we continue to cover All Things Super Bowl LIV Commercials!

WATCH Hyundai unveils star-studded Super Bowl LIV ad for ‘Smaht Pahk’

Hyundai will spend 60 seconds Sunday night introducing the country to “smaht pahk.” In a star-studded, Boston-themed ad that will air during the first quarter of Super Bowl LIV and was released Monday morning, actor John Krasinski introduces the …

Hyundai will spend 60 seconds Sunday night introducing the country to “smaht pahk.”

In a star-studded, Boston-themed ad that will air during the first quarter of Super Bowl LIV and was released Monday morning, actor John Krasinski introduces the 2020 Hyundai Sonata’s “remote smart parking assist” feature as fellow celebrities Rachel Dratch, Chris Evans and David Ortiz look on.

Naturally, there’s also plenty of Boston banter along the way.

Barney Goldberg of INNOCEAN USA, the advertising agency that produced the spot, told USA TODAY Sports that the agency and Hyundai went through 344 scripts for the ad before landing on this one.

“We had a writer who has Boston roots, and he started saying ‘smart park’ in a Boston way, which would be more like ‘smaht pahk,'” said Goldberg, who is INNOCEAN’s executive creative director. “That became the beginning of the idea.”

Here’s Hyundai’s full Super Bowl LIV commercial: