Tag: High Noon

High Noon Hard Seltzer and TravisMathew introduce limited-edition apparel collaboration

Check out the new limited-edition collaboration from TravisMathew and High Noon just in time for summer golf.

Gallo’s High Noon has teamed up with TravisMathew to launch a limited-edition apparel collection of custom polos, hats and tees.

High Noon has taken the hard seltzer crowd by storm, and TravisMathew was the perfect brand to collaborate with just in time for summer.

The collaboration features two lifestyle polos for both men and women inspired by the iconic High Noon cans. Offering two types of snapbacks, a straw hat and four cotton t-shirts, this is the ultimate summer collab.

“As two brands at the top of their game, it was an easy decision to partner with TravisMathew, who shares our passion for delivering the highest-quality product and having fun while doing it,” said Brandon Lieb, VP of Spirits at Gallo.

TM X High Noon Party Guest Snapback Hat
TM X High Noon Party Guest Snapback Hat-$35. (TravisMathew)

“Teaming up with High Noon, a fun-loving brand that perfectly complements ours, to celebrate the summer lifestyle that we all love is something we’re thrilled to bring to market,” said Leif Sunderland, Chief Marketing Officer for TravisMathew. “The collection captures the spirit of summer and our laid-back Southern California style – with apparel that can take you from the course to sandy beaches, all while sipping on a High Noon.”

You can shop this collaboration at TravisMathew.com.

[afflinkbutton text=”Shop TM x High Noon collab” link=”https://travismathew.pxf.io/rQzKyv”]

Beverage of the Week: High Noon’s tequila seltzers (mostly) live up to the brand’s lofty reputation

High Noon branched out to tequila, so they made three pretty good cocktails. Out of four.

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.

High Noon changed my opinion on slim-can hard seltzers and canned cocktails. Granted, the bar had been set pretty low by White Claw, but High Noon’s balancing act between flavor, fizz and a light calorie count has earned it a spot among my regular drink rotation. Particularly in summer, when those vodka sodas go down smoooooooth.

Unsurprisingly, High Noon has opted to capitalize on this strength. 2023 marks the brand’s venture into the the next big market in the canned cocktail/hard seltzer landscape: tequila. The formula is simple; a little fruit juice, tequila blanco and seltzer. As usual, you’ve got the 100 calorie benchmark and 4.5 percent alcohol by volume.

This summer has seen a proliferation of tequila-based canned cocktails. High Noon has a head start thanks to its name recognition and track record. Will its tequila seltzers take advantage of that, or merely sink to just-OK levels?

Beverage of the Week: High Noon is coming for that tailgate market and the results are… fine

High Noon’s new flavors don’t add much to the lineup. But they’re still better than most seltzers.

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.

I’m already on board with High Noon’s vodka-soda mixers. I came into the Pool Pack expecting a hard seltzer wannabe but instead got the Transformers to White Claw’s inferior GoBots.

This made me unreasonably excited for the company’s next mix pack, a fall(ish)-themed combination of flavors aimed at stocked coolers in parking lots across North America. High Noon’s Tailgate pack follows the brand standard; eight cans and four flavors for roughly $15, depending on where you live. Those flavors:

  • Black cherry
  • Pear
  • Cranberry
  • Grapefruit

Eclectic! I’m not sure I’d associate 75 percent of those flavors with grills and cornhole, but I appreciate the effort. And I’m gonna do some work to drink at least a couple of them in the proper environment.

This week, I ventured out from Madison to what used to be Miller Park to partake in the best tailgating scene in baseball. Even better, I had the chance to watch the nihilistic nightmare for which I’ve been rooting since I was six years old (the Pittsburgh Pirates) and the local team who somehow knew the exact expiration date of Josh Hader’s pitching abilities (19.06 ERA, 3.53 WHIP since being traded from Milwaukee to San Diego).

Complicating matters was my 4-year-old daughter, who was significantly more interested in the escalators at the stadium than the game itself and had entirely too many questions about port-a-potties. It was just the two of us that day, a bonding moment where we could discuss the consequence of bad decisions (my three decades watching the Buccos mostly vomit off the side of the boat, not writing these articles).

It also led to roughly 300 questions per minute. This ensured that:

a) I very much needed a drink.

b) I couldn’t drink too much.

That made the 4.5 percent ABV High Noons a worthy selection for a day game. Would they stand up to the 85 degree heat and a sun-baked parking lot? Would they ease the pain of hearing 35 straight jokes whose punchlines are “Mr. Poopyhead?” Well, let’s find out.