Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.
High Noon changed my opinion on slim-can hard seltzers and canned cocktails. Granted, the bar had been set pretty low by White Claw, but High Noon’s balancing act between flavor, fizz and a light calorie count has earned it a spot among my regular drink rotation. Particularly in summer, when those vodka sodas go down smoooooooth.
Unsurprisingly, High Noon has opted to capitalize on this strength. 2023 marks the brand’s venture into the the next big market in the canned cocktail/hard seltzer landscape: tequila. The formula is simple; a little fruit juice, tequila blanco and seltzer. As usual, you’ve got the 100 calorie benchmark and 4.5 percent alcohol by volume.
This summer has seen a proliferation of tequila-based canned cocktails. High Noon has a head start thanks to its name recognition and track record. Will its tequila seltzers take advantage of that, or merely sink to just-OK levels?