Photos: Memorial Tournament merchandise features milkshakes, colorful hats and the Golden Bear

Hats, t-shirts and cool gear being sold at the 2024 Memorial Tournament.

DUBLIN, Ohio — Ice cream, some milk, some chocolate pieces, a little peanut butter or some other mix-ins swirled together. Whether they are enjoying the famous Buckeye or perhaps another flavor, milkshakes have become synonymous with the Memorial Tournament, but nothing is more iconic than the sight of Jack Nicklaus shaking hands with the players as they walk off the 18th green on Sunday.

Temperatures at Muirfield Village are not expected to soar into the 90s this week, but the cool air in the merchandise tent is waiting for golf lovers who want to bring home something special, and there is plenty of cool stuff to be had.

In addition to a rainbow of Stanley water bottles and hats, there are plenty of flags, t-shirts and accessories adorned with the tournament logo, depictions of Nicklaus and more.

Sadly, there is not a to-go milkshake shop inside the tent, but here is a look at at some of the gear fans will be buying at the 2024 Memorial Tournament.

Memorial: Picks to win

Check out these seven small golf businesses that are on the rise

Golfweek has rounded up this list of small business are making a name for themselves.

Golf is a growing industry but it can be tough to spread brand awareness as a new business.

Many times, there are other companies making similar products. The key is to be able to show off their own unique flair.

Golfweek has rounded up a list of small businesses that are making a name for themselves in the golf fashion and accessory space. Golf fashion has made serious strides over the years and these brands are helping modernize golf. Check them out below.

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Seamus Golf re-releases Georgia Perennial Collection for Masters week

Adorned with flowers that holes at Augusta National Golf Club are named for, Seamus Golf re-releaseed its limited-edition accessories.

Two years ago, Francesco Molinari led the Masters after 54 holes and played in the final group Sunday morning with Tiger Woods and Tony Finau. The Italian star did not win the green jacket, but he did draw a lot of eyeballs to the commemorative head cover on his Callaway driver.

That year, Seamus Golf, a boutique accessories and ball maker, teamed with Callaway and Olivia Herrick, a Minnesota-based graphic designer who also happens to be a two-time winner of the Minnesota State Women’s Amateur Championship and the Minnesota State Women’s Amateur Match Play Championship, to offer a special series of Masters-themed head covers.

Nearly everything sold out within minutes, but now, with the 2021 Masters underway, Seamus is bringing back the Georgia Perennial Collection. It will be offered on head covers for drivers, fairway woods, hybrids and putters, as well as shoe bags, top kits and even a golf bag.

Seamus Georgia Perennial
The Georgia Perennial driver cover. (Seamus Golf)

What makes the graphic unique is that it features flowers and plants that were originally found at the Fruitland Nursery, which was became the Augusta National Golf Club, and that the holes at Augusta National are named for. On the black background you will see flowers like Golden Bell (12), Azalea (13), Firethorn (15) and Holly (18). Printed on polyester canvas and lined with a complimentary yellow fleece.

The Seamus Georgia Perennial collection is available now with prices ranging from $75 for the hybrid head cover to $95 for the driver, fairway wood and putter covers. The top kit is $135, the shoe bag is $175 and the Par 3 golf bag is $495.

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Stitch Golf limited-edition, Masters-themed headcovers and hats

Stitch Golf releases limited-edition, Masters-themed headcovers and hats with all the staples of Augusta National.

Sure, you don’t swing like the pros, but you can feel a part of the Augusta action with Stitch’s limited-edition Masters-themed headcovers and hats.

With pimento cheese sandwiches, peach ice cream, azalea flowers and iconic green and white umbrellas, this line is sure to conjure Augusta in your mind.

Stitch Golf Limited Edition Season Opener Driver Headcover costs $98. (Stitch)

The Limited Edition Season Opener Driver Headcover checks all the boxes with a navy blue base on leather.

This handcrafted headcover is water- and stain-resistant, engineered to fit and stay on a driver, and it has hand-painted edge coating.

Stitch Golf also designed hybrid and fairway wood headcovers that are inspired by Augusta National.

Both are white leather featuring the amateur signs and famous green-and-white umbrellas.

Amateurs also can dream of playing in Georgia surrounded by the classic white and green.

Stitch offers five hats, all of which continue to honor Masters-themed favorites. These moisture-wicking hats are polyester and feature a Flip n’ Clip adjustable closure. The limited-edition hats are based in white and make a statement supporting the first major of the year.

2021 Masters Hybrid Headcover- $98
Stitch Golf Limited Edition hybrid headcover costs $98. (Stitch)
Stitch Golf Limited Edition fairway wood headcover cover costs $98. (Stitch)
Stitch Golf Limited Edition Masters-themed hats cost $36. (Photo: Stitch)
2021 Stitch Masters Collection
Limited edition 2021 Master’s headcover and hat collection. (Photo: Stitch)

Rawhide Golf custom headcovers are changing the game

Rawhide Golf is a Canadian based company that creates custom golf head covers unique to each individual and their game.

Most golfers stick to the headcover that comes with their clubs from the manufacturer at the time of purchase. Very few go out and buy additional ones and when they do, they are not tailored to their personality.

Rawhide Golf was established in 2017 with the vision of manufacturing and designing the highest quality leather goods for golfers. The original idea was to create uniquely customized headcovers for golfers. Rawhide gives customers, brands and professional players the chance to express themselves through their golf bags.

“I personally work with clients to design their covers. I hand cut, embroider and paint each headcover to ensure the highest quality. The outcome is colorful, creative and animated pieces that make golfers’ bags stand out and tell a story,” said founder Caleb Jeffries. 

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When starting the company, the idea was never for Rawhide to make 10, 100 or 1,000 of the same headcover. Jeffries has always strived for customized head covers designed for each individual customer. He designs a special product with the ultimate goal of making each golf bag unique.

“An example is when a client sends me a photo of their dog and asks to make it into a headcover. I also make experiential headcovers out of handbags, sporting jerseys, beer coolers … to name a few,” said Jeffries. 

Rawhide Golf, a Canadian company, hand cuts, embroiders and sews all of their products in Vancouver. Rawhide prides themselves in sourcing the highest quality leathers.