Two years ago, Francesco Molinari led the Masters after 54 holes and played in the final group Sunday morning with Tiger Woods and Tony Finau. The Italian star did not win the green jacket, but he did draw a lot of eyeballs to the commemorative head cover on his Callaway driver.
That year, Seamus Golf, a boutique accessories and ball maker, teamed with Callaway and Olivia Herrick, a Minnesota-based graphic designer who also happens to be a two-time winner of the Minnesota State Women’s Amateur Championship and the Minnesota State Women’s Amateur Match Play Championship, to offer a special series of Masters-themed head covers.
Nearly everything sold out within minutes, but now, with the 2021 Masters underway, Seamus is bringing back the Georgia Perennial Collection. It will be offered on head covers for drivers, fairway woods, hybrids and putters, as well as shoe bags, top kits and even a golf bag.
What makes the graphic unique is that it features flowers and plants that were originally found at the Fruitland Nursery, which was became the Augusta National Golf Club, and that the holes at Augusta National are named for. On the black background you will see flowers like Golden Bell (12), Azalea (13), Firethorn (15) and Holly (18). Printed on polyester canvas and lined with a complimentary yellow fleece.
The Seamus Georgia Perennial collection is available now with prices ranging from $75 for the hybrid head cover to $95 for the driver, fairway wood and putter covers. The top kit is $135, the shoe bag is $175 and the Par 3 golf bag is $495.
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