Photos: Memorial Tournament merchandise features milkshakes, colorful hats and the Golden Bear

Hats, t-shirts and cool gear being sold at the 2024 Memorial Tournament.

DUBLIN, Ohio — Ice cream, some milk, some chocolate pieces, a little peanut butter or some other mix-ins swirled together. Whether they are enjoying the famous Buckeye or perhaps another flavor, milkshakes have become synonymous with the Memorial Tournament, but nothing is more iconic than the sight of Jack Nicklaus shaking hands with the players as they walk off the 18th green on Sunday.

Temperatures at Muirfield Village are not expected to soar into the 90s this week, but the cool air in the merchandise tent is waiting for golf lovers who want to bring home something special, and there is plenty of cool stuff to be had.

In addition to a rainbow of Stanley water bottles and hats, there are plenty of flags, t-shirts and accessories adorned with the tournament logo, depictions of Nicklaus and more.

Sadly, there is not a to-go milkshake shop inside the tent, but here is a look at at some of the gear fans will be buying at the 2024 Memorial Tournament.

Memorial: Picks to win

Amazon Prime Day: What would golf equipment writer David Dusek buy?

In addition to the low prices on TVs, clothing and digital gear, Amazon Prime Day features great deals on golf equipment and accessories.

Two years ago on Amazon Prime Day, I spotted something I had wanted for months and the price was right. Click, into my virtual shopping cart. After two more clicks, my address was confirmed, and my debit card was changed. Two days later, an old-school shag bag arrived, and it has made practicing a pleasure ever since.

It’s easy to get swept up in the frenzy of Amazon Prime Day because some of the sales and price drops make things we might not buy seem like bargains. Electronic gizmos that seemed like a waste of money last week are, suddenly, look like a smart buy. As my grandfather used to say, “You could go broke buying bargains like this!”

Shag Bag
David Dusek’s beloved shag bag. (David Dusek/Golfweek)

In addition to the low prices on TVs, clothing and digital gear, Amazon Prime Day also features great deals on golf equipment and accessories, making it a savvy time to stock up on things that you will need this season, and maybe even next season too. Many golf-related items are not on sale as a part of Amazon Prime Day, but after looking over the sales Tuesday morning, here are some things that caught my eye.

U.S. Open: TaylorMade teams with LA artist James Haunte on commemorative U.S. Open bags, balls, head covers

Staff players like Rory McIlroy, Scottie Scheffler and Collin Morikawa will be using this gear.

TaylorMade released commemorative golf bags, golf balls and head covers before the start of this season’s Masters and PGA Championship, and now the brand is dropping uniquely designed gear to celebrate this week’s 2023 U.S. Open at Los Angeles Country Club.

The new gear is the result of a collaboration between TaylorMade’s design and product creation teams and Los Angeles-based artist and muralist James Haunte. It blends vibrant colors with edgy details to represent both the glamour and the roughness of the tournament’s host city.

Staff players like Rory McIlroy, Scottie Scheffler and Collin Morikawa will be using this gear as they compete to win the U.S. Open, but it will be available to everyone at taylormadegolf.com.

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Bushnell Tour V6 Slope laser rangefinder

Bushnell’s newest laser rangefinder offers crystal-clear optics, water-resistance and sophisticated “plays like” yardages.

When it comes to playing golf, having accurate distance measurements is crucial for making the right club and shot decisions. That’s where laser rangefinders can come in handy, and the latest model from one of the biggest names in laser rangefinders, Bushnell, is the Tour V6 Shift.

The Tour V6 Shift ($399.99) has improved optics with 6X magnification to make objects you see in the viewfinder clearer and more detailed. The device also has a range from five to 1,300 yards, with accuracy within one yard, so it is capable of delivering highly accurate yardages on even the longest par 5s.

When you press the button on the top of the Tour V6 Shift, look through the viewfinder, and slowly move it to the side, the Tour V6 Shift’s PinSeeker with JOLT technology makes the device vibrate in your hand when the flag is detected. It is a reassuring way to know that you are measuring the flag and not trees or objects directly behind it.

Bushnell Tour V6 Shift
Sliding a button in the side of the Bushnell Tour V6 Shift enables or disables the Slope functions. (David Dusek/Golfweek)

Additionally, the V6 Shift has an updated slope algorithm, which automatically adjusts distances based on elevation changes. This feature is especially helpful for golfers playing on hilly courses, as it helps to compensate for uphill and downhill shots. In tournament play, the Slope function can be disabled by sliding a button on the side of the unit forward.

The V6 Shift has Bushnell’s BITE magnet on one side so you can attach it to your golf cart and keep it handy while you play, and it is the most water-resistant laser rangefinder that Bushnell has ever made, ensuring it can withstand rainy days on the course.

The V6 Shift lacks the ability to link to your smartphone like the Bushnell Pro X3, so it can not take temperature and barometric pressure into consideration when calculating Slope and “plays like” distances. It also displays information only in black, while the Pro X3 gives you a choice of black or red, which can be helpful in different conditions. However, The V6 Shift feels lighter in your hand, so JOLT vibrations feel stronger, and it costs $200 less.

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Laser or GPS: Which distance-measuring device should you buy?

Discover how golf lasers and GPS devices work, and which could help you most on the course.

As with every other sport, golf is filled with debates. Who is the greatest of all time, Tiger Woods or Jack Nicklaus? Which would you rather play, Pebble Beach or Bandon Dunes? Which would you rather win, the Masters or the U.S. Open?

Another that many golfers struggle with is a more practical question: Which should you buy, a laser rangefinder or a golf GPS device?

Many players who started playing golf over the past three seasons have discovered how fun the game can be, and they are now deciding to start investing in equipment instead of relying on borrowed gear or the used equipment they picked up. That not only means clubs and balls but accessories that can help lower scores, such as a distance-measuring device. 

Choosing between a laser rangefinder or a GPS device can be tricky, because both distance-measuring devices have benefits and drawbacks. Before you reach for your credit card, discover how each type of distance-measuring device works and think about a few frequent situations that can help make an intelligent purchase.

Laser rangefinders: How do they work, and what are the pros and cons?
Laser rangefinders all work using the same basic principles. When a player presses the button on the unit, it sends out a beam of light that hits an object and reflects back. The device can measure the time it takes the light to bounce back, and because the speed of light is constant (at least as far as the practical use of rangefinders goes), the device can calculate precisely how far the object is from the rangefinder.

What separates one laser rangefinder from another is the speed at which a unit can do the calculations (all are reasonably quick), the clarity of images seen in the viewfinder, the level of magnification in the viewfinder and extra features such as water resistance.

Often referred to as a “slope” feature, many laser rangefinders can measure whether a target is uphill or downhill, then factor in the distance and the angle to create a playing distance that can be longer or shorter than the actual straight-line distance. Using features such as this is legal for recreational golfers, but in tournament play these features are rarely allowed. Laser rangefinders with a slope feature allow golfers to disable the feature for tournament play, often by simply sliding a button.

Most laser rangefinders are accurate within a foot or two from as far away as several hundred yards, so they are almost always the go-to distance-measuring device for elite golfers and caddies. They also typically come with a protective carrying case that can snap onto a golf bag, and many have a magnet on one side that allows players to attach them safely to a golf cart’s roof supports for easy access – make sure not to forget the unit on a cart at the end of a round, an all-too-common occurrence. A few laser rangefinders even have Bluetooth technology and can tether to a smartphone to obtain weather and atmospheric conditions to make the plays-like distances even more accurate.

All of that is great, but there are two downsides to laser rangefinders to keep in mind.

First, you need a direct line of sight to your target. It sounds obvious – and on the tee box of a par 3 or in the fairway it’s rarely a problem – but if you are off the fairway and can’t see the flag or trees obstruct your view, a laser can’t help you.

Second, obtaining accurate distance readings to bunkers, hazards and other features on the course using a laser can be challenging. Yes, you can zap the lip of a bunker or a creek, but to discover how far away a hazard is and what distance you need to hit to clear it, you will need to get several numbers, and that’s not always possible.

These shortcomings are minimal for pros and accomplished players who use yardage books in tournaments and often scribble laser rangefinder notes in those yardage books. They want to-the-flag accuracy above everything else, and lasers can provide that.

Golf GPS devices: How do they work, and what are the pros and cons?
Golf GPS devices come as a wearable, such as a watch, or handheld units that resemble smartphones. They work by linking with satellites that circle the earth, and after connecting with several satellites at once, GPS devices use internal software to determine what course you are playing and where you are located on that course. Map software can determine how far you are from other areas on the course such as bunkers, water features and different portions of the green.

The most basic GPS devices display the yardage to the front, middle and back of a green from where you are standing, but colorful touch screens and sophisticated software designed into some units allow them to do much more. They can display the distance to a bunker and the yardage required to clear it. They allow you to touch the screen to determine the yardage to a layup spot on par 4s and par 5s, and some let you adjust the hole location on the screen for better accuracy.

For inexperienced golfers, information such as this can be very reassuring and help simplify club selection. Plus, if you are a player who struggles to break 90 or 100, knowing the distance to the front, middle and back of the green is more valuable than knowing the precise distance to the flag, which frequently shouldn’t be your target.

However, that’s the shortcoming of GPS devices. They can’t tell you exactly where the hole is located. For many better players, that’s a deal breaker. 

So which should you play?
Understanding the strengths and shortcomings of laser rangefinders and golf GPS devices, and how they relate to your game, can simplify figuring out the ideal device.

If you are an accomplished golfer and typically play the same courses, a laser rangefinder will probably be a good choice because you will value precise numbers on approach shots. And even if you hit a tee shot into the woods, if you are familiar with the course you’re playing, you should be able to judge recovery shots and layup areas when necessary. The most important thing for you is knowing exactly how far the flag is from your position on par 3s and from the fairway, and a laser does that well.

If you play a wide variety of courses, want to know how far away bunkers and hazards are from the tee and don’t want to do a lot of math to figure out the ideal layup shot, then a watch-style or handheld GPS can deliver what you are looking for.

Here are several models you might want to consider:

Masters: TaylorMade releases ‘Season Opener’ TP5 Pix balls and accessories

The Season Opener collection includes balls that have a special azalea pattern, plus headcovers and bags.

The azaleas and dogwoods are in bloom in Georgia, there is a warm breeze blowing and Jim Nantz’s voice is primed. It’s Masters time once again.

To celebrate the arrival of the season’s first major championship, TaylorMade is making commemorative golf balls and accessories available to its staff players like Rory McIlroy, Collin Morikawa and Tommy Fleetwood, as well as golfers at home who are in the Masters spirit.

The Season Opener collection includes TP5 and TP5x Pix golf balls that have been given a special azalea pattern instead of the normal triangles, along with headcovers for your driver, fairway woods, hybrids and putter. There are also commemorative staff bags too.

All of the Season Opener products, which you can preview below, are available while supplies last, on taylormadegolf.com.

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Golfweek’s 2022 Holiday Gift Guide: David Dusek’s favorite golf technology this holiday season

This holiday season, Golfweek can help you find the perfect electronic gift for every golfer on your holiday list.

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All you need to play golf is a ball, a set of clubs and a bag, but as any golfer knows, modern accessories can make the game much easier and a lot more fun.

When Arnold Palmer and Jack Nicklaus were winning majors, figuring out how far your ball was from the hole involved finding a marked sprinkler head, counting your steps from it to your ball and then doing some math with a hole location sheet.

Today, we have laser rangefinders that can instantly give you a yardage and GPS systems that can reveal how far you are from hazards, and how far you need to hit the ball to get over them. Instead of having an instructor standing by your side on the range, you can get helpful feedback and information from launch monitors.

Any golfer would be thrilled to get one of these electronic devices this holiday season.

2022 Gift Guides: Best golf gifts | Personalized gifts | Affordable gifts

Bushnell Pro X3 laser rangefinder

The Pro X3 is the most advanced laser rangefinder Bushnell makes.

Gear: Bushnell Pro X3 laser rangefinder
Price: $599.99
Specs: Waterproof construction with 7X magnification, 1,300-yard range and “plays like” slope distance.

Who It’s For: Golfers who want a combination of ease-of-use and state-of-the-art technologies in a distance-measuring device.

The Skinny: The Pro X3 is the most advanced laser rangefinder Bushnell makes, combining outstanding optics and functionality to make it easy for golfers to quickly get accurate information and yardages.

The Deep Dive: Bushnell laser rangefinders are used by more professional golfers and their caddies than any other brand because they are well-constructed pieces of equipment that quickly and easily provide you with yardages. With the Pro X3, Bushnell has packed its most popular features into one unit that now can be tethered to your smartphone to deliver even greater accuracy.

Holding it in your hand, the Pro X3 feels substantive and solid, with a small notch designed into the lower portion of the unit to help golfers hold it comfortably and stably in one hand. On one side is a powerful magnet that affixes the Pro X3 in place on your golf cart and keeps it within reach on the bumpiest fairway or cart path. On the other side is a silver button that switches the numbers and information you see in the viewfinder to either black or red.

When you hold the Pro X3 to your eye and press the power button on the top of the unit, you will see the battery life and the distance to your target in yards. When the Slope feature is activated, you will also see a “plays like” distance below the actual distance and a percentage showing how much the unit compensates for your target is uphill or downhill.

In addition to adjusting the Slope distance based on elevation changes, the Pro X3 can connect to your smartphone using Bluetooth and a free app, then utilize Elements Compensation to factor things like temperature and barometric pressure to increase accuracy. You can also enter your home course’s elevation into the unit to increase accuracy even further.

Bushnell Pro X3 laser ranmgefinder
The Pro X3 has a magnet on one side and its Slope functions can be disabled by sliding a cap over the top of the lens area. (Bushnell)

When the slope features are working, golfers will see a thin orange stripe that has the word SLOPE on it, but in tournament play where laser rangefinders that use slope features and distance-compensation features are not allowed, pulling a small tab near the lenses down and then pushing a small lens cover piece forward disables them and makes the Pro X3 legal for use.

To ensure you are getting a measurement to the flag, the Pro X3 vibrates in your hand and a circle in the viewfinder flashes when the flag is detected. Bushnell claims the Pro X3 is accurate to within three feet from 600 yards away.

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Bushnell Pro X3 laser rangefinder

The Pro X3 is the most advanced laser rangefinder Bushnell makes.

Gear: Bushnell Pro X3 laser rangefinder
Price: $599.99
Specs: Waterproof construction with 7X magnification, 1,300-yard range and “plays like” slope distance.

Who It’s For: Golfers who want a combination of ease-of-use and state-of-the-art technologies in a distance-measuring device.

The Skinny: The Pro X3 is the most advanced laser rangefinder Bushnell makes, combining outstanding optics and functionality to make it easy for golfers to quickly get accurate information and yardages.

The Deep Dive: Bushnell laser rangefinders are used by more professional golfers and their caddies than any other brand because they are well-constructed pieces of equipment that quickly and easily provide you with yardages. With the Pro X3, Bushnell has packed its most popular features into one unit that now can be tethered to your smartphone to deliver even greater accuracy.

Holding it in your hand, the Pro X3 feels substantive and solid, with a small notch designed into the lower portion of the unit to help golfers hold it comfortably and stably in one hand. On one side is a powerful magnet that affixes the Pro X3 in place on your golf cart and keeps it within reach on the bumpiest fairway or cart path. On the other side is a silver button that switches the numbers and information you see in the viewfinder to either black or red.

When you hold the Pro X3 to your eye and press the power button on the top of the unit, you will see the battery life and the distance to your target in yards. When the Slope feature is activated, you will also see a “plays like” distance below the actual distance and a percentage showing how much the unit compensates for your target is uphill or downhill.

In addition to adjusting the Slope distance based on elevation changes, the Pro X3 can connect to your smartphone using Bluetooth and a free app, then utilize Elements Compensation to factor things like temperature and barometric pressure to increase accuracy. You can also enter your home course’s elevation into the unit to increase accuracy even further.

Bushnell Pro X3 laser ranmgefinder
The Pro X3 has a magnet on one side and its Slope functions can be disabled by sliding a cap over the top of the lens area. (Bushnell)

When the slope features are working, golfers will see a thin orange stripe that has the word SLOPE on it, but in tournament play where laser rangefinders that use slope features and distance-compensation features are not allowed, pulling a small tab near the lenses down and then pushing a small lens cover piece forward disables them and makes the Pro X3 legal for use.

To ensure you are getting a measurement to the flag, the Pro X3 vibrates in your hand and a circle in the viewfinder flashes when the flag is detected. Bushnell claims the Pro X3 is accurate to within three feet from 600 yards away.

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Best golf GPS watches and wearable devices for 2022

It’s almost like wearing a caddie on your wrist … almost.

Whether you choose a GPS or a rangefinder, you’re making the correct choice. Playing without one leads to inconsistent play throughout your round.

Without knowing your number, you’re pretty much lost on the course.

Having a GPS in your pocket or on your wrist is almost like having Stevie Williams, Ted Scott, and Bones MacKay with you every time you tee it up … almost.

While you won’t get the expert analysis that a top-tier looper brings, you will get a bigger picture of the information that you need to hit the best shot possible.

Throughout the month of August, Golfweek is compiling some of the best training aids, putting aids, health and fitness, and other devices to help you get better at the game you love.

We occasionally recommend interesting products, services, and gaming opportunities. If you make a purchase by clicking one of the links, we may earn an affiliate fee. Golfweek operates independently, though, and this doesn’t influence our coverage